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Bomb Squad: Why Did “Burt Wonderstone” Tank?

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Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

On paper, “The Incredible Burt Wonderstone” seemed to be a surefire hit. You’ve got Steve Carell, Jim Carrey back in super-goofy mode, and a zany premise about Vegas magicians. That should have been enough elements to bring out comedy fans, but “Burt Wonderstone” has been a disaster, earning only about $17 million after two weekends. In the immortal words of Mike LaFontaine from “A Mighty Wind,” wha happened? Let’s take a look at some possible theories that could explain this commercial train wreck and then come up with our verdict…

Theory No. 1: People aren’t sold on Steve Carell as a leading man.

Carell has built up a following thanks to his years as the lead of the sitcom “The Office.” But, as has been noted, transitioning to a full-time movie star can be difficult, even though Carell had enjoyed success prior to leaving “The Office” with “The 40 Year Old Virgin,” “Evan Almighty” and “Get Smart.” “Burt Wonderstone” is his first really big studio comedy since exiting the show — 2011’s “Crazy, Stupid, Love.” was more of an adult comedy-drama — but it’s hard to imagine that the world has suddenly decided they’re uninterested in him. (Although, to be fair, last summer’s indie “Searching for a Friend at the End of the World,” another adult comedy-drama, was a bit of a commercial disappointment as well.) If people want to point fingers for “Burt Wonderstone’s” failure, they should probably look elsewhere.

Theory No. 2: This is a Will Ferrell movie, but without Will Ferrell.

As I mentioned in my own review, “Burt Wonderstone” is the sort of film Ferrell has made his trademark: It’s the story of an overbearing buffoon who has to learn to grow up after he loses all his money and success. (It might as well have been called “Las Vegas Nights: The Ballad of Burt Wonderstone.”) But Carell isn’t Ferrell. Where Ferrell’s characters are supersized, Carell’s tend to be precisely controlled and subtle. (Even when Carell plays bozos, like Maxwell Smart in “Get Smart” and Brick Tamland in “Anchorman,” he gets laughs by being deadpan, not over-the-top.) Wonderstone’s large ego needs a large personality — for all of Carell’s talent, that’s not his strong suit.

Theory No. 3: Folks don’t find magicians funny.

There are actually two different styles of magic being mocked in “Burt Wonderstone.” On one side, you’ve got the cheesy, tame, glitzy Vegas magicians being represented by Carell and Steve Buscemi. On the other, you’ve got the edgy, shocking street magicians, such as David Blaine and Criss Angel, personified by Carrey’s whacked-out-of-his-mind Steve Gray. These are, in theory, prime comedic targets — self-absorbed and self-serious types always are — but were audiences really craving a sendup of magicians? Neither of the two magic genres being spoofed in “Burt Wonderstone” are exactly high-profile in today’s culture. Angel and Blaine aren’t as popular/infamous as they were a few years ago, and Wonderstone himself doesn’t exactly recall any specific Vegas magician. So it’s not as if this world was such a juicy target that it was just begging to be lampooned. By comparison, Ferrell has had hits by parodying genres or worlds that are very much in the public consciousness: the buddy-cop movie with “The Other Guys” and NASCAR with “Talladega Nights.” It’s difficult to place “Burt Wonderstone’s” disappointing grosses entirely at the feet of its setting, but you do have to wonder if some people stayed away simply because they didn’t connect with the subject matter or long to see it satirized.

Theory No. 4: It didn’t have the one killer bit you could sell in an ad.

For as much as people complain about studios ruining a movie’s best jokes by putting them in the trailers and commercials, there’s a reason why it keeps happening: It works. If audiences laugh at an ad for a comedy, they’re a lot more likely to see the movie. That’s just human nature. And with that in mind, “Burt Wonderstone” was hurt because it simply didn’t have that one terrifically funny scene that you could show over and over again in commercials to convince audiences to give the movie a try. Now look at “Identity Thief,” which got horrible reviews but has so far grossed more than $127 million. That Melissa McCarthy vehicle was able to clearly sell what it was in its ads: a broad comedy with lots and lots of slapstick. The advertising for “Burt Wonderstone” wasn’t as clear, which made it a tougher proposition for audiences.

The Verdict

As is often the case, the commercial failure of “The Incredible Burt Wonderstone” seems like a combination of factors rather than one clear problem. But rather than doubting Carell’s star wattage — or Carrey’s, for that matter — it seems more likely that a muddled campaign to advertise a movie whose high-concept premise wasn’t actually as can’t-miss as it appeared is more to blame. And in those cases, star power may not be enough to overcome the obstacles. It’s not magic.

You can follow Tim Grierson on Twitter.

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Hard Out

Comedy From The Closet

Janice and Jeffrey Available Now On IFC's Comedy Crib

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She’s been referred to as “the love child of Amy Sedaris and Tracy Ullman,” and he’s a self-described “Italian who knows how to cook a great spaghetti alla carbonara.” They’re Mollie Merkel and Matteo Lane, prolific indie comedians who blended their robust creative juices to bring us the new Comedy Crib series Janice and Jeffrey. Mollie and Matteo took time to answer our probing questions about their series and themselves. Here’s a taste.

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IFC: How would you describe Janice and Jeffrey to a fancy network executive you met in an elevator?

Mollie & Matteo: Janice and Jeffrey is about a married couple experiencing intimacy issues but who don’t have a clue it’s because they are gay. Their oblivion makes them even more endearing.  Their total lack of awareness provides for a buffet of comedy.

IFC: What’s your origin story? How did you two people meet and how long have you been working together?

Mollie: We met at a dive bar in Wrigley Field Chicago. It was a show called Entertaining Julie… It was a cool variety scene with lots of talented people. I was doing Janice one night and Matteo was doing an impression of Liza Minnelli. We sort of just fell in love with each other’s… ACT! Matteo made the first move and told me how much he loved Janice and I drove home feeling like I just met someone really special.

IFC: How would Janice describe Jeffrey?

Mollie: “He can paint, cook homemade Bolognese, and sing Opera. Not to mention he has a great body. He makes me feel empowered and free. He doesn’t suffocate me with attention so our love has room to breath.”

IFC: How would Jeffrey describe Janice?

Matteo: “Like a Ford. Built to last.”

IFC: Why do you think the world is ready for this series?

Mollie & Matteo: Our current political world is mirroring and reflecting this belief that homosexuality is wrong. So what better time for satire. Everyone is so pro gay and equal rights, which is of course what we want, too. But no one is looking at middle America and people actually in the closet. No one is saying, hey this is really painful and tragic, and sitting with that. Having compassion but providing the desperate relief of laughter…This seemed like the healthiest, best way to “fight” the gay rights “fight”.

IFC: Hummus is hilarious. Why is it so funny?

Mollie: It just seems like something people take really seriously, which is funny to me. I started to see it in a lot of lesbians’ refrigerators at a time. It’s like observing a lesbian in a comfortable shoe. It’s a language we speak. Pass the Hummus. Turn on the Indigo Girls would ya?

See the whole season of Janice and Jeffrey right now on IFC’s Comedy Crib.

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Die Hard Dads

Inspiration For Die Hard Dads

Die Hard is on IFC all Father's Day Long

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Photo Credit: Everett Collection, GIPHY

Yippee ki-yay, everybody! It’s time to celebrate the those most literal of mother-effers: dads!

And just in case the title of this post left anything to the imagination, IFC is giving dads balls-to-the-wall ’80s treatment with a glorious marathon of action trailblazer Die Hard.

There are so many things we could say about Die Hard. We could talk about how it was comedian Bruce Willis’s first foray into action flicks, or Alan Rickman’s big screen debut. But dads don’t give a sh!t about that stuff.

No, dads just want to fantasize that they could be deathproof quip factory John McClane in their own mundane lives. So while you celebrate the fathers in your life, consider how John McClane would respond to these traditional “dad” moments…

Wedding Toasts

Dads always struggle to find the right words of welcome to extend to new family. John McClane, on the other hand, is the master of inclusivity.
Die Hard wedding

Using Public Restrooms

While nine out of ten dads would rather die than use a disgusting public bathroom, McClane isn’t bothered one bit. So long as he can fit a bloody foot in the sink, he’s G2G.
Die Hard restroom

Awkward Dancing

Because every dad needs a signature move.
Die Hard dance

Writing Thank You Notes

It can be hard for dads to express gratitude. Not only can McClane articulate his thanks, he makes it feel personal.
Die Hard thank you

Valentine’s Day

How would John McClane say “I heart you” in a way that ain’t cliche? The image speaks for itself.
Die Hard valentines

Shopping

The only thing most dads hate more than shopping is fielding eleventh-hour phone calls with additional items for the list. But does McClane throw a typical man-tantrum? Nope. He finds the words to express his feelings like a goddam adult.
Die Hard thank you

Last Minute Errands

John McClane knows when a fight isn’t worth fighting.
Die Hard errands

Sneaking Out Of The Office Early

What is this, high school? Make a real exit, dads.
Die Hard office

Think you or your dad could stand to be more like Bruce? Role model fodder abounds in the Die Hard marathon all Father’s Day long on IFC.

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Founding Farters

Know Your Nerd History

Revenge of the Nerds is on IFC.

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Photo Credit: Everett Collection, GIFs via Giphy

That we live in the heyday of nerds is no hot secret. Scientists are celebrities, musicians are robots and late night hosts can recite every word of the Silmarillion. It’s too easy to think that it’s always been this way. But the truth is we owe much to our nerd forebearers who toiled through the jock-filled ’80s so that we might take over the world.

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Our humble beginnings are perhaps best captured in iconic ’80s romp Revenge of the Nerds. Like the founding fathers of our Country, the titular nerds rose above their circumstances to culturally pave the way for every Colbert and deGrasse Tyson that we know and love today.

To make sure you’re in the know about our very important cultural roots, here’s a quick download of the vengeful nerds without whom our shameful stereotypes might never have evolved.

Lewis Skolnick

The George Washington of nerds whose unflappable optimism – even in the face of humiliating self-awareness – basically gave birth to the Geek Pride movement.

Gilbert Lowe

OK, this guy is wet blanket, but an important wet blanket. Think Aaron Burr to Lin-Manuel Miranda’s Hamilton. His glass-mostly-empty attitude is a galvanizing force for Lewis. Who knows if Lewis could have kept up his optimism without Lowe’s Debbie-Downer outlook?

Arnold Poindexter

A music nerd who, after a soft start (inside joke, you’ll get it later), came out of his shell and let his passion lead instead of his anxiety. If you played an instrument (specifically, electric violin), and you were a nerd, this was your patron saint.

Booger

A sex-loving, blunt-smoking, nose-picking guitar hero. If you don’t think he sounds like a classic nerd, you’re absolutely right. And that’s the whole point. Along with Lamar, he simultaneously expanded the definition of nerd and gave pre-existing nerds a twisted sort of cred by association.

Lamar Latrell

Black, gay, and a crazy good breakdancer. In other words, a total groundbreaker. He proved to the world that nerds don’t have a single mold, but are simply outcasts waiting for their moment.

Ogre

Exceedingly stupid, this dumbass was monumental because he (in a sequel) leaves the jocks to become a nerd. Totally unheard of back then. Now all jocks are basically nerds.

Well, there they are. Never forget that we stand on their shoulders.

Revenge of the Nerds is on IFC all month long.

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