DID YOU READ

Bomb Squad: Why Did “Burt Wonderstone” Tank?

burt-wonderstone

Posted by on

Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

On paper, “The Incredible Burt Wonderstone” seemed to be a surefire hit. You’ve got Steve Carell, Jim Carrey back in super-goofy mode, and a zany premise about Vegas magicians. That should have been enough elements to bring out comedy fans, but “Burt Wonderstone” has been a disaster, earning only about $17 million after two weekends. In the immortal words of Mike LaFontaine from “A Mighty Wind,” wha happened? Let’s take a look at some possible theories that could explain this commercial train wreck and then come up with our verdict…

Theory No. 1: People aren’t sold on Steve Carell as a leading man.

Carell has built up a following thanks to his years as the lead of the sitcom “The Office.” But, as has been noted, transitioning to a full-time movie star can be difficult, even though Carell had enjoyed success prior to leaving “The Office” with “The 40 Year Old Virgin,” “Evan Almighty” and “Get Smart.” “Burt Wonderstone” is his first really big studio comedy since exiting the show — 2011’s “Crazy, Stupid, Love.” was more of an adult comedy-drama — but it’s hard to imagine that the world has suddenly decided they’re uninterested in him. (Although, to be fair, last summer’s indie “Searching for a Friend at the End of the World,” another adult comedy-drama, was a bit of a commercial disappointment as well.) If people want to point fingers for “Burt Wonderstone’s” failure, they should probably look elsewhere.

Theory No. 2: This is a Will Ferrell movie, but without Will Ferrell.

As I mentioned in my own review, “Burt Wonderstone” is the sort of film Ferrell has made his trademark: It’s the story of an overbearing buffoon who has to learn to grow up after he loses all his money and success. (It might as well have been called “Las Vegas Nights: The Ballad of Burt Wonderstone.”) But Carell isn’t Ferrell. Where Ferrell’s characters are supersized, Carell’s tend to be precisely controlled and subtle. (Even when Carell plays bozos, like Maxwell Smart in “Get Smart” and Brick Tamland in “Anchorman,” he gets laughs by being deadpan, not over-the-top.) Wonderstone’s large ego needs a large personality — for all of Carell’s talent, that’s not his strong suit.

Theory No. 3: Folks don’t find magicians funny.

There are actually two different styles of magic being mocked in “Burt Wonderstone.” On one side, you’ve got the cheesy, tame, glitzy Vegas magicians being represented by Carell and Steve Buscemi. On the other, you’ve got the edgy, shocking street magicians, such as David Blaine and Criss Angel, personified by Carrey’s whacked-out-of-his-mind Steve Gray. These are, in theory, prime comedic targets — self-absorbed and self-serious types always are — but were audiences really craving a sendup of magicians? Neither of the two magic genres being spoofed in “Burt Wonderstone” are exactly high-profile in today’s culture. Angel and Blaine aren’t as popular/infamous as they were a few years ago, and Wonderstone himself doesn’t exactly recall any specific Vegas magician. So it’s not as if this world was such a juicy target that it was just begging to be lampooned. By comparison, Ferrell has had hits by parodying genres or worlds that are very much in the public consciousness: the buddy-cop movie with “The Other Guys” and NASCAR with “Talladega Nights.” It’s difficult to place “Burt Wonderstone’s” disappointing grosses entirely at the feet of its setting, but you do have to wonder if some people stayed away simply because they didn’t connect with the subject matter or long to see it satirized.

Theory No. 4: It didn’t have the one killer bit you could sell in an ad.

For as much as people complain about studios ruining a movie’s best jokes by putting them in the trailers and commercials, there’s a reason why it keeps happening: It works. If audiences laugh at an ad for a comedy, they’re a lot more likely to see the movie. That’s just human nature. And with that in mind, “Burt Wonderstone” was hurt because it simply didn’t have that one terrifically funny scene that you could show over and over again in commercials to convince audiences to give the movie a try. Now look at “Identity Thief,” which got horrible reviews but has so far grossed more than $127 million. That Melissa McCarthy vehicle was able to clearly sell what it was in its ads: a broad comedy with lots and lots of slapstick. The advertising for “Burt Wonderstone” wasn’t as clear, which made it a tougher proposition for audiences.

The Verdict

As is often the case, the commercial failure of “The Incredible Burt Wonderstone” seems like a combination of factors rather than one clear problem. But rather than doubting Carell’s star wattage — or Carrey’s, for that matter — it seems more likely that a muddled campaign to advertise a movie whose high-concept premise wasn’t actually as can’t-miss as it appeared is more to blame. And in those cases, star power may not be enough to overcome the obstacles. It’s not magic.

You can follow Tim Grierson on Twitter.

Watch More
carnotes3_thumbnail

Car Notes

Portlandia Keeps Road Rage In Park

Get a lesson in parking etiquette on a new Portlandia.

Posted by on

It’s the most American form of cause and effect: Park like a monster, receive a passive-aggressive note.

car notes note

This unofficial rule of the road is critical to keeping the great big wheel of car-related Karma in balance. And naturally, Portlandia’s Kath and Dave have elevated it to an awkward, awkward art form in Car Notes, the Portlandia web series presented by Subaru.

If you’ve somehow missed the memo about Car Notes until now, you can catch up on every installment online, on the IFC app, and on demand. You can even have a little taste right here:

If your interest is piqued – great news for you! A special Car Notes sketch makes an appearance in the latest episode of Portlandia, and you can catch up on it now right here.

Watch all-new Portlandia Thursdays at 10P on IFC.

Watch More
MAT_101_blog

Naked and Hungry

Two New Ways to Threeway

IFC's Comedy Crib gets sensual in time for Valentine's Day.

Posted by on

This week, two scandalous new digital series debut on IFC’s Comedy Crib.
Ménage à Trois invites people to participate in a real-life couple’s fantasy boudoir. And The Filling is Mutual follows two saucy chefs who invite comedians to make food inspired by their routines. Each show crosses some major boundaries in sexy and/or delicious ways, and each are impossible to describe in detail without arousing some awkward physical cravings. Which is why it’s best to hear it directly from the minds behind the madness…

Ménage à Trois

According to Diana Kolsky and Murf Meyer, the two extremely versatile constants in the ever-shifting à trois, “MàT is a sensually psychedelic late night variety show exploring matters of hearts, parts and every goddamn thing in between…PS, any nudes will be 100% tasteful.”

This sexy brainchild includes sketches, music, and props that would put Pee-wee’s Playhouse to shame. But how could this fantastical new twist on the vanilla-sex variety show format have come to be?

“We met in a UCB improv class taught by Chris Gethard. It was clear that we both humped to the beat of our own drum; our souls and tongues intermingled at the bar after class, so we dove in head first.”

Sign me up, but promise to go slow. This tricycle is going to need training wheels.

The Filling is Mutual

Comedians Jen Saunderson and Jenny Zigrino became best friends after meeting in the restroom at the Gotham Comedy Club, which explains their super-comfortable dynamic when cooking with their favorite comedians. “We talk about comedy, sex, menses, the obnoxiousness of Christina Aguilera all while eating food that most would push off their New Year’s resolution.”

The hook of cooking food based off of comedy routines is so perfect and so personal. It made us wonder about what dishes Jen & Jenny would pair with some big name comedy staples, like…

Bill Murray?
“Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to… Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to avoid doing any kind of silly Groundhog Day reference.” 

Bridget Everett?
“Cream Balls… Sea Salt encrusted Chocolate Ganache Covered Ice Cream Ball that melt cream when you bite into them.” 

Nick Kroll & John Mulaney? 
“I’d make George and Gil black and white cookies from scratch and just as we open the oven to put the cookie in we’d prank ’em with an obnoxious amount of tuna!!!”

Carrie Brownstein & Fred Armisen? 
“Definitely a raw cacao “safe word” brownie. Cacao!”

Just perfect.

See both new series in their entirety on IFC’s Comedy Crib.

Watch More
Quirks_106_MPX-1920×1080

Dark Arts

Foot Fetish Jesus And Other Nightmares

Meet the minds behind Comedy Crib's latest series, Quirks and The Mirror.

Posted by on

The Mirror and Quirks are really, really strange. Deeply disturbing yet hauntingly beautiful. But you really don’t need to read a synopsis of either of the aforementioned shows to understand the exact variety of nightmare-bonkers comedy these shows deliver — that’s why the good lord made links. Instead, take a peek behind the curtain and meet the creators.

Quirks

Let’s start with Kevin Tosi. Kevin does the whole show by himself. That doesn’t mean he’s a loner — Kevin has a day job with actual humans. But that day job is copywriting. So it’s only natural that his suppressed demons would manifest themselves in biting cartoon form, including “Foot Fetish Jesus”, in ways that somehow speak to all of us. If only all copywriters channeled their inner f*ckedupness into such…expressive art.

The Mirror

Onward to the folks at Wham City Comedy.

These guys aren’t your typical comedy collective in that their work is way more left-field and even elevated than your standard digital short. More funny weird than funny ha-ha. They’ve done collaborations with musicians like Beach House, Dan Deacon & Wye Oak, television networks (obviously), and others. Yeah they get paid, but their motivation feels deeper. Darker. Most of them are video artists, and that explains a lot.

See more of The Mirror and Quirks on IFC.com and the IFC app.

Watch More
Powered by ZergNet