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Bomb Squad: Why Did “Burt Wonderstone” Tank?

burt-wonderstone

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Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

On paper, “The Incredible Burt Wonderstone” seemed to be a surefire hit. You’ve got Steve Carell, Jim Carrey back in super-goofy mode, and a zany premise about Vegas magicians. That should have been enough elements to bring out comedy fans, but “Burt Wonderstone” has been a disaster, earning only about $17 million after two weekends. In the immortal words of Mike LaFontaine from “A Mighty Wind,” wha happened? Let’s take a look at some possible theories that could explain this commercial train wreck and then come up with our verdict…

Theory No. 1: People aren’t sold on Steve Carell as a leading man.

Carell has built up a following thanks to his years as the lead of the sitcom “The Office.” But, as has been noted, transitioning to a full-time movie star can be difficult, even though Carell had enjoyed success prior to leaving “The Office” with “The 40 Year Old Virgin,” “Evan Almighty” and “Get Smart.” “Burt Wonderstone” is his first really big studio comedy since exiting the show — 2011’s “Crazy, Stupid, Love.” was more of an adult comedy-drama — but it’s hard to imagine that the world has suddenly decided they’re uninterested in him. (Although, to be fair, last summer’s indie “Searching for a Friend at the End of the World,” another adult comedy-drama, was a bit of a commercial disappointment as well.) If people want to point fingers for “Burt Wonderstone’s” failure, they should probably look elsewhere.

Theory No. 2: This is a Will Ferrell movie, but without Will Ferrell.

As I mentioned in my own review, “Burt Wonderstone” is the sort of film Ferrell has made his trademark: It’s the story of an overbearing buffoon who has to learn to grow up after he loses all his money and success. (It might as well have been called “Las Vegas Nights: The Ballad of Burt Wonderstone.”) But Carell isn’t Ferrell. Where Ferrell’s characters are supersized, Carell’s tend to be precisely controlled and subtle. (Even when Carell plays bozos, like Maxwell Smart in “Get Smart” and Brick Tamland in “Anchorman,” he gets laughs by being deadpan, not over-the-top.) Wonderstone’s large ego needs a large personality — for all of Carell’s talent, that’s not his strong suit.

Theory No. 3: Folks don’t find magicians funny.

There are actually two different styles of magic being mocked in “Burt Wonderstone.” On one side, you’ve got the cheesy, tame, glitzy Vegas magicians being represented by Carell and Steve Buscemi. On the other, you’ve got the edgy, shocking street magicians, such as David Blaine and Criss Angel, personified by Carrey’s whacked-out-of-his-mind Steve Gray. These are, in theory, prime comedic targets — self-absorbed and self-serious types always are — but were audiences really craving a sendup of magicians? Neither of the two magic genres being spoofed in “Burt Wonderstone” are exactly high-profile in today’s culture. Angel and Blaine aren’t as popular/infamous as they were a few years ago, and Wonderstone himself doesn’t exactly recall any specific Vegas magician. So it’s not as if this world was such a juicy target that it was just begging to be lampooned. By comparison, Ferrell has had hits by parodying genres or worlds that are very much in the public consciousness: the buddy-cop movie with “The Other Guys” and NASCAR with “Talladega Nights.” It’s difficult to place “Burt Wonderstone’s” disappointing grosses entirely at the feet of its setting, but you do have to wonder if some people stayed away simply because they didn’t connect with the subject matter or long to see it satirized.

Theory No. 4: It didn’t have the one killer bit you could sell in an ad.

For as much as people complain about studios ruining a movie’s best jokes by putting them in the trailers and commercials, there’s a reason why it keeps happening: It works. If audiences laugh at an ad for a comedy, they’re a lot more likely to see the movie. That’s just human nature. And with that in mind, “Burt Wonderstone” was hurt because it simply didn’t have that one terrifically funny scene that you could show over and over again in commercials to convince audiences to give the movie a try. Now look at “Identity Thief,” which got horrible reviews but has so far grossed more than $127 million. That Melissa McCarthy vehicle was able to clearly sell what it was in its ads: a broad comedy with lots and lots of slapstick. The advertising for “Burt Wonderstone” wasn’t as clear, which made it a tougher proposition for audiences.

The Verdict

As is often the case, the commercial failure of “The Incredible Burt Wonderstone” seems like a combination of factors rather than one clear problem. But rather than doubting Carell’s star wattage — or Carrey’s, for that matter — it seems more likely that a muddled campaign to advertise a movie whose high-concept premise wasn’t actually as can’t-miss as it appeared is more to blame. And in those cases, star power may not be enough to overcome the obstacles. It’s not magic.

You can follow Tim Grierson on Twitter.

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Bro and Tell

BFFs And Night Court For Sports

Bromance and Comeuppance On Two New Comedy Crib Series

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“Silicon Valley meets Girls meets black male educators with lots of unrealized potential.”

That’s how Carl Foreman Jr. and Anthony Gaskins categorize their new series Frank and Lamar which joins Joe Schiappa’s Sport Court in the latest wave of new series available now on IFC’s Comedy Crib. To better acquaint you with the newbies, we went right to the creators for their candid POVs. And they did not disappoint. Here are snippets of their interviews:

Frank and Lamar

via GIPHY

IFC: How would you describe Frank and Lamar to a fancy network executive you met in an elevator?
Carl: Best bros from college live and work together teaching at a fancy Manhattan private school, valiantly trying to transition into a more mature phase of personal and professional life while clinging to their boyish ways.

IFC: And to a friend of a friend you met in a bar?
Carl: The same way, slightly less coherent.

Anthony: I’d probably speak about it with much louder volume, due to the bar which would probably be playing the new Kendrick Lamar album. I might also include additional jokes about Carl, or unrelated political tangents.

Carl: He really delights in randomly slandering me for no reason. I get him back though. Our rapport on the page, screen, and in real life, comes out of a lot of that back and forth.

IFC: In what way is Frank and Lamar a poignant series for this moment in time?
Carl: It tells a story I feel most people aren’t familiar with, having young black males teach in a very affluent white world, while never making it expressly about that either. Then in tackling their personal lives, we see these three-dimensional guys navigate a pivotal moment in time from a perspective I feel mainstream audiences tend not to see portrayed.

Anthony: I feel like Frank and Lamar continues to push the envelope within the genre by presenting interesting and non stereotypical content about people of color. The fact that this show brought together so many talented creative people, from the cast and crew to the producers, who believe in the project, makes the work that much more intentional and truthful. I also think it’s pretty incredible that we got to employ many of our friends!

Sport Court

Sport Court gavel

IFC: How would you describe Sport Court to a fancy network executive you met in an elevator?
Joe: SPORT COURT follows Judge David Linda, a circuit court judge assigned to handle an ad hoc courtroom put together to prosecute rowdy fan behavior in the basement of the Hartford Ultradome. Think an updated Night Court.

IFC: How would you describe Sport Court to drunk friend of a friend you met in a bar?
Joe: Remember when you put those firecrackers down that guy’s pants at the baseball game? It’s about a judge who works in a court in the stadium that puts you in jail right then and there. I know, you actually did spend the night in jail, but imagine you went to court right that second and didn’t have to get your brother to take off work from GameStop to take you to your hearing.

IFC: Is there a method to your madness when coming up with sports fan faux pas?
Joe: I just think of the worst things that would ruin a sporting event for everyone. Peeing in the slushy machine in open view of a crowd seemed like a good one.

IFC: Honestly now, how many of the fan transgressions are things you’ve done or thought about doing?
Joe: I’ve thought about ripping out a whole row of chairs at a theater or stadium, so I would have my own private space. I like to think of that really whenever I have to sit crammed next to lots of people. Imagine the leg room!

Check out the full seasons of Frank and Lamar and Sport Court now on IFC’s Comedy Crib.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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