Madison is definitely not the first girl to have her hand suddenly molested by a record label executive’s tongue in the back seat of a car, but not everyone turns it into a pop video. This semi-autobiographical treatment of “Hot Hot Love,” directed by Art Boonparn, comes as the New York pop starlet readies a follow up to her 2011 debut, on her own label, G Records.
“Making this video was truly a joy because working with Art Boonparn –just say his name a few times, boonparn boonparn boonparn, so fun — was killer!” Madison said. “He was so open and that’s rare for a director. He has no ego in the process which is what I have been running from in the music business and partly what the video is about.”
“I also put being funny as my top traits in a human, and he is funny,” Madison beamed, recalling her one-day shoot with Boonparn. “He gets the irony in the concept and appreciates the humor. For example, when the label guy and I are in the car and he licks my hand — this really happened, VP of a major label! — Art was like, ‘that is so gross, okay awesome, let’s do that again.'”
Madison’s “We’ve Been Nothing” EP, featuring The Heavy’s backing singers, drops February 5th.