DID YOU READ

Five cool things about “Prometheus” marketing: A post-mortem

Prometheus

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The build-up to “Prometheus,” or, as I like to call it, Geek Christmas, was pretty amazing. The film’s subject is artificial intelligence. The anticipation of the film involves the artful release of trailers and websites which has led, not surprisingly, to much social media conversation, magnifying the impact two months before the release date. In the future — because this is what this film is about — Hollywood will probably try to figure out and reproduce just how Scott managed, with little precedent, to build so much buzz around this project. Here are five things about “Prometheus” that, in a really personal way, made this film, after Batman, the thing I — and many avids — most wanted to see this summer:


1. Ridley Scott returns to science fiction

Ah, the prodigal son returns. God bless Ridley Scott and his many incarnations — one involving a story of the Crusades as the West went off to war in Central Asia and modern day Babylon — but it is in his role as a master of science fiction in which he can do no wrong. From the infamous Apple 1984 commercial, where he cut his chops creating arresting video, to “Alien,” where Scott once and for all proved his geek bona fides as a master of the genre.

2. Who is Sir Peter Weyland?

Forget Howard Roark, Ayn Rand’s cartoonish Creator. Weyland, the founder of the Weyland Corporation, which caused so much trouble in the “Alien” films, has always been a bit of a mystery. Is Sir Peter a bit of a Sir Ridley, and vice versa? Both, clearly, have been fascinated by mythology and by science. Sir Peter, according to his fictional TED Talks biography, is the son of an Oxford educated Professor of Comparative Mythology and a self-taught software engineer. And Sir Ridley, like Stanley Kubrick, seems obsessed by the intersect between science and art, between artificial and artistic intelligence.

3. The Weyland Corporation

With a 218 trillion dollar valuation, the shadowy Weyland Corporation’s ambitions are more than international in scope — they are, indeed, galactic. “There are other worlds than this one,” Sir Peter boldly declared, “And if there is no air to breathe, we will simply have to make it.” Hello?

The company’s “website” is just masterful, the stuff that social media geek conversation is made of. There is actually an Investor Information page on the site, the sort one would find on any corporate website, only this one has fictional — but fascinating — charts (“Weyland Employee Satisfaction Rate”) as well as graphs of data that, no doubt, added value to the whole “Prometheus” experience. It only heightens the excitement.

Hello? If Weyland Corporation had a fictional LinkedIn account, how many people would apply? Which brings us to …

4. The viral marketing strategy

They had me at the fictional TED Talk, given in 2023. It was, of course, an instant social media success — to date over 6,000 re-Tweets and over 21,000 Facebook likes. There were also viral movie posters. This viral video campaign has been studiously calculated to tickle the g-spot of every tech geek, every aficionado of science fiction practiced at the highest levels. Sir Scott is best when he allows his creativity full reign, creating whole worlds out of thin air (for further reference, see “Blade Runner”). In the video, douche archcapitalist Peter Weyland chews up the scenery, giving an epic, Gordon Gekko-ish speech full of hubris about the Greek Titan Prometheus and a big technological breakthrough by his Weyland. At the end of the video — conceived and designed, incidentally, by Ridley Scott, Damon Lindelof and Luke Scott — we get the fully fake corporate logo of the hubristic Weyland Corporation..

5. The Stars

Nooni Rapace, Michael Fassbender and, of course, Sir Ridley. I. Was. So. There.

What made you stoked for the release of Prometheus? Tell us in the comments below or on Facebook and Twitter.

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Brock Hard

Brockmire’s Guide To Grabbing Life By The D***

Catch up on the full season of Brockmire now.

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“Lucy, put supper on the stove, my dear, because this ballgame is over!”

Brockmire has officially closed out its rookie season. Miss the finale episode? A handful of episodes? The whole blessed season?? You can see it all from the beginning, starting right here.

And you should get started, because every minute you spend otherwise will be a minute spent not living your best life. That’s right, there are very important life lessons that Brockmire hid in plain sight—lessons that, when applied thoughtfully, can improve every aspect of your awesome existence. Let’s dive into some sage nuggets from what we call the Book of Jim.

Life Should Be Spiked, Not Watered Down.

That’s not just a fancy metaphor. As Brockmire points out, water tastes “awful. 70% of the water is made up of that shit?” Life is short, water sucks, live like you mean it.

There Are Only Three Types of People

“Poor people, rich people and famous people. Rich people are just poor people with money, so the only worthwhile thing is being famous.” So next time your rich friends act all high and mighty, politely remind them that they’re worthless in the eyes of even the most minor celebrities.

There’s Always A Reason To Get Out Of Bed

And 99% of the time that reason is the urge to pee. It’s nature’s way of saying “seize the day.”

There’s More To Life Than Playing Games

“Baseball can’t compete with p0rnography. Nothing can.” Nothing you do or ever will do can be more important to people than p0rn. Get off your high horse.

A Little Empathy Goes A Long Way

Especially if you’ve taken someone else’s Plan B by mistake.

Our Weaknesses Can Be Our Greatest Strengths

Tyrion Lannister said something similar. Hard to tell who said it with more colorful profanity. Wise sentiments all around.

Big Things Come To Those Who Wait

When you’re looking for a sign, the universe will drop you a big one. You’re the sh*t, universe.

And Of Course…

Need more life lessons from the Book of Jim? Catch up on Brockmire on the IFC App.

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Oh Mama

Mommie May I?

Mommie Dearest Is On Repeat All Mothers Day Long On IFC

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The cult-classic movie Mommie Dearest is a game-changer. If you’ve seen it even just once (but come on, who sees it just once?), then you already know what we’re talking about.

But if you haven’t seen it, then let us break it down for you. Really quick, we promise, we’ll even list things out to spare you the reading of a paragraph:

1. It’s the 1981 biopic based on the memoir of Christina Crawford, Hollywood icon Joan Crawford’s adopted daughter.
2. Faye Dunaway plays Joan. And boy does she play her. Loud and over-reactive.
3. It was intended as a drama, but…
4. Waaaaaay over-the-top performances and bargain-basement dialogue rendered it an accidental comedy.
5. It’s a cult classic, and you’re the last person to see it.

Not sold? Don’t believe it’s going to change your life? Ok, maybe over-the-top acting isn’t your thing, or perhaps you don’t like the lingering electricity of a good primal scream, or Joan Crawford is your personal icon and you can’t bear to see her cast in such a creepy light.

But none of that matters.

What’s important is that seeing this movie gives you permission to react to minor repeat annoyances with unrestrained histrionics.

That there is a key moment. Is she crazy? Yeah. But she’s also right. Shoulder nipples are horrible, wire hangers are the worst, and yelling about it feels strangely justified. She did it, we can do it. Precedent set. You’re welcome.

So what else can we yell about? Channel your inner Joan and consider the following list offenses when choosing your next meltdown.

Improperly Hung Toilet Paper

Misplaced Apostrophes

Coldplay at Karaoke

Dad Jokes

Gluten Free Pizza

James Franco

The list of potential pedestrian grievances is actually quite daunting, but when IFC airs Mommie Dearest non-stop for a full day, you’ll have 24 bonus hours to mull it over. 24 bonus hours to nail that lunatic shriek. 24 bonus hours to remember that, really, your mom is comparatively the best.

So please, celebrate Mother’s Day with Mommie Dearest on IFC and at IFC.com. And for the love of god—NO WIRE HANGERS EVER.

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Breaking News

From Canada With Love

Baroness von Sketch Show comes to IFC.

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Breaking news that (finally) isn’t apocalyptic!

IFC announced today that it acquired acclaimed Canadian comedy series Baroness von Sketch Show, slated to make its US of A premiere this summer. And yes, it’s important to note that it’s a Canadian sketch comedy series, because Canada is currently a shining beacon of civilization in the western hemisphere, and Baroness von Sketch Show reflects that light in every way possible.

The series is fronted entirely by women, which isn’t unusual in the sketch comedy world but is quite rare in the televised sketch comedy world. Punchy, smart, and provocative, each episode of Baroness von Sketch Show touches upon outrageous-yet-relatable real world subjects in ways both unexpected and deeply satisfying: soccer moms, awkward office birthday parties, being over 40 in a gym locker room…dry shampoo…

Indiewire called it “The Best Comedy You’ve Never Seen” and The National Post said that it’s “the funniest thing on Canadian television since Kids In The Hall.” And that’s saying a lot, because Canadians are goddamn hilarious.

Get a good taste of BVSS in the following sketch, which envisions a future Global Summit run entirely by women. It’s a future we’re personally ready for.

Baroness Von Sketch Show premieres later this summer on IFC.

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