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Avi Arad on the “Uncharted” movie and why he passed on “Halo”

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It’s no secret that veteran movie and television producer Avi Arad has played an important role — possibly one of the most important — in bringing comic book movies to the point they are today. Not only did the former CEO and founder of Marvel Studios help bring Marvel out of bankruptcy in the late ’90s, but his efforts to bring Marvel superheroes from the page to the screen paved the way for much of the characters’ rise to mainstream prominence in recent years.

Over the weekend, Arad was in town promoting his latest page-to-screen project, “The Amazing Spider-Man,” a reboot of the popular Marvel Comics character’s big-screen franchise that casts Andrew Garfield (“The Social Network”) as wall-crawling, web-slinging nerdy superhero Peter Parker. Along with telling IFC all about the new film — which is directed by “500 Days of Summer” filmmaker Marc Webb — Arad also shared some thoughts with IFC about the other genre he’s been mining for movie projects lately: video games.

Keep an eye on IFC.com as we get closer to the July 3 premiere of “The Amazing Spider-Man” for more on the webslinger’s return to the screen, but with Arad currently nudging along films based on popular games like “Uncharted: Drake’s Fortune,” “Infamous,” “Twisted Metal,” and possibly “Metal Gear Solid,” we couldn’t help picking the producer’s brain on the appeal of games as source material and where some of these projects are at right now.

“I think what will happen with ‘Uncharted’ is that it will be the first of many, because it will be so fun and [I think it will be] a very big movie,” Arad told IFC. “So the floodgates will open.”

The award-winning “Uncharted” franchise follows the adventures of a treasure hunter named Nathan Drake who travels around the world with his pal Victor “Sully” Sullivan. An “Uncharted” movie has been in development for several years now, with “Limitless” director Neil Burger attached to the project since July 2011.

“We have a great director,” said Arad of the film. “So in anticipation, I’m accumulating the kind of games that I’m personally interested in from a story standpoint. They have to have a story.”

According to Arad, the presence of a strong narrative thread has often been the deciding factor in which games he pursues for the big screen, and which ones he’s content to pass over. And just because a game sells well, that doesn’t mean it makes sense as a movie.

“My problem with the ‘Halo‘ games was that there was no face anywhere,” he said of his decision not to pursue a big-screen version of the wildly popular “Halo” franchise. “I didn’t know what to do with it. I thought about it a lot, because commercially it was huge. But when I look at things like ‘Metal Gear Solid’ and I’m reading the bible for it, and there’s this Cain and Abel story and all this shit, I’m like, ‘Now, that is a movie!'”

“But ‘Uncharted’ was very natural, because it’s about historical things.” he continued. “Emotionally, there was a very simple story about a boy searching for something, who had no origin, in a way. He was a street rat. And just like my mother used to tell me that 500 years ago we were princes in another country, someone told [Nathan Drake] something that he could hold on to. That makes for enough emotion to make a fun story.”

Arad also touched on the difficulty of adapting certain types of games — specifically, first-person shooters.

“Sometimes I would find that video games lacked one particular component: the definition of the hero of the game,” he explained. “And that’s because you are that character — especially with the first-person shooters.”

Still, there are certain elements of the modern gaming scene that have actually made it easier for projects to make the leap from the gaming world to Hollywood, said Arad. And more and more often, he finds himself looking to the gaming industry as often as the comic-book world for the next big thing.

“With the cinematics in games today, I could easily cut a long trailer — a 70-minute animated presentation — just from the cinematics in these games,” he laughed. “So video games are already primed to be the next source material.”

“And I hope I’m right again,” he added.

Is there a video game you’d like to see adapted into a movie? Chime in below or on Facebook or Twitter.

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SAG Life

Rappers Act Up

Watch the Yo! IFC Acts Movie Marathon Memorial Day Weekend.

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Photo Credit: Courtesy of the Everett Collection (and the '90s)

Memorial Day weekend: how to celebrate? Nothing quite says “screw spring—let’s do summer” like blockbuster movies starring rappers who ditched lucrative music careers in order to become actors. It happened a lot, remember? Especially in and around the ’90s. Will Smith, Eminem, Ice Cube, Ice-T, Marky Mark Wahlberg, Ludacris…icons with the hubris to try the silver screen instead and have it totally work out.

But what if more rappers had made the leap? That’s a rhetorical question—movies (and life) would’ve been better, obviously. To prove it, here are some movies that would’ve been more memorable with rappers.

The Godfather

Starring Biggie, not Brando.
Godfather-BIG

Charlie And The Chocolate Factory

Only Coolio could improve upon Gene Wilder’s performance.
Coolio-Wonka

Billy Elliot

Billy Elliot, with a dose of Missy Elliott.
Missy-Billy-Elliott

Robin Hood: Prince of Thieves

Low hanging fruit, Hollywood.
Robin-Hood-and-Lil-Jon

And of course…

Kanye-of-The-Lambs

See NONE of those movies and a whole bunch of real ones this Memorial Day weekend on IFC’s rapper-filled movie marathon.

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Brock Hard

Brockmire’s Guide To Grabbing Life By The D***

Catch up on the full season of Brockmire now.

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“Lucy, put supper on the stove, my dear, because this ballgame is over!”

Brockmire has officially closed out its rookie season. Miss the finale episode? A handful of episodes? The whole blessed season?? You can see it all from the beginning, starting right here.

And you should get started, because every minute you spend otherwise will be a minute spent not living your best life. That’s right, there are very important life lessons that Brockmire hid in plain sight—lessons that, when applied thoughtfully, can improve every aspect of your awesome existence. Let’s dive into some sage nuggets from what we call the Book of Jim.

Life Should Be Spiked, Not Watered Down.

That’s not just a fancy metaphor. As Brockmire points out, water tastes “awful. 70% of the water is made up of that shit?” Life is short, water sucks, live like you mean it.

There Are Only Three Types of People

“Poor people, rich people and famous people. Rich people are just poor people with money, so the only worthwhile thing is being famous.” So next time your rich friends act all high and mighty, politely remind them that they’re worthless in the eyes of even the most minor celebrities.

There’s Always A Reason To Get Out Of Bed

And 99% of the time that reason is the urge to pee. It’s nature’s way of saying “seize the day.”

There’s More To Life Than Playing Games

“Baseball can’t compete with p0rnography. Nothing can.” Nothing you do or ever will do can be more important to people than p0rn. Get off your high horse.

A Little Empathy Goes A Long Way

Especially if you’ve taken someone else’s Plan B by mistake.

Our Weaknesses Can Be Our Greatest Strengths

Tyrion Lannister said something similar. Hard to tell who said it with more colorful profanity. Wise sentiments all around.

Big Things Come To Those Who Wait

When you’re looking for a sign, the universe will drop you a big one. You’re the sh*t, universe.

And Of Course…

Need more life lessons from the Book of Jim? Catch up on Brockmire on the IFC App.

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Oh Mama

Mommie May I?

Mommie Dearest Is On Repeat All Mothers Day Long On IFC

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The cult-classic movie Mommie Dearest is a game-changer. If you’ve seen it even just once (but come on, who sees it just once?), then you already know what we’re talking about.

But if you haven’t seen it, then let us break it down for you. Really quick, we promise, we’ll even list things out to spare you the reading of a paragraph:

1. It’s the 1981 biopic based on the memoir of Christina Crawford, Hollywood icon Joan Crawford’s adopted daughter.
2. Faye Dunaway plays Joan. And boy does she play her. Loud and over-reactive.
3. It was intended as a drama, but…
4. Waaaaaay over-the-top performances and bargain-basement dialogue rendered it an accidental comedy.
5. It’s a cult classic, and you’re the last person to see it.

Not sold? Don’t believe it’s going to change your life? Ok, maybe over-the-top acting isn’t your thing, or perhaps you don’t like the lingering electricity of a good primal scream, or Joan Crawford is your personal icon and you can’t bear to see her cast in such a creepy light.

But none of that matters.

What’s important is that seeing this movie gives you permission to react to minor repeat annoyances with unrestrained histrionics.

That there is a key moment. Is she crazy? Yeah. But she’s also right. Shoulder nipples are horrible, wire hangers are the worst, and yelling about it feels strangely justified. She did it, we can do it. Precedent set. You’re welcome.

So what else can we yell about? Channel your inner Joan and consider the following list offenses when choosing your next meltdown.

Improperly Hung Toilet Paper

Misplaced Apostrophes

Coldplay at Karaoke

Dad Jokes

Gluten Free Pizza

James Franco

The list of potential pedestrian grievances is actually quite daunting, but when IFC airs Mommie Dearest non-stop for a full day, you’ll have 24 bonus hours to mull it over. 24 bonus hours to nail that lunatic shriek. 24 bonus hours to remember that, really, your mom is comparatively the best.

So please, celebrate Mother’s Day with Mommie Dearest on IFC and at IFC.com. And for the love of god—NO WIRE HANGERS EVER.

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