DID YOU READ

Catching up with 2012 Subway Fresh Artists finalist Gregory Williamson from “Frat House Musical”

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Suffice it to say that collaboration is an important of any kind of filmmaking. But for his entry in the SUBWAY Fresh Artists™ Filmmaker Series, “Frat House Musical,” producer Gregory Williamson discovered not only how essential a part of the process that it is, but how much it can actually strengthen the end result. Williamson is a member of one of two teams from USC that received funding and support from Subway Restaurants to create a series of webisodes for the company’s Fresh Artists™ competition, and in a perfect convergence of effort, form and content, he and his collaborators, writer and co-producer Billy Sullivan and director Jin Yoo-Kim, created a short, entertaining series about an idealistic singer whose determination to join a fraternity forces him to work together with other members to save their house.

IFC caught up with Williamson to discuss the process of putting together “Frat House Musical.” In addition to revealing the idea’s origins, Williamson offered some insights into how he utilized the competition’s resources to flesh out his group’s idea, and indicated how much it has inspired him going forward as he finds more creative opportunities in the field of filmmaking.

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Watch the rest of “Frat House Musical” and learn more about the SUBWAY Fresh Artists™ Filmmaker Series by clicking here.


IFC: Just to get started, talk about how you first became aware of the Subway competition and then how you came up with the idea for Frat House Musical.

WILLIAMSON: I first heard about it last year, when last year’s groups did it. USC had been doing a project with Coca-Cola for a while and last year switched from Coke to Subway, so I heard about it through the general USC channels there. Why didn’t I compete last year? I think that I just wasn’t ready. I was working on some other projects last year and the timing wasn’t right. But this year, the other two people on my team came to me. I’d worked with both of them quite a bit before on other projects and they came to me with an idea. As far as the actual beginning of the idea, the writer on the project had moved here from Minnesota and he’d been kind of fascinated by fraternity life, because actually where all three of us came from, we didn’t really have fraternities at the schools. It was kind of something that we just saw on television and in movies. And we got here to USC and USC has this bona fide fraternity row. And I remember all three of us, at one point, walking down it and going, wow, this stuff really happens, like in the movies. So we were just throwing around ideas of what are the some [crazy] things that could happen and our writer was like, well, it obviously has to be a musical. I had done a lot of music and musicals before I had come to film school at USC, but since I started doing the film program I hadn’t done any music or musicals. I just jumped at that chance — like “you’re right, this has got to be a musical, and we’re calling it ‘Frat House Musical’.”

IFC: What was the process of putting together a story, and how did you sort of tailor it if at all to the competition?

WILLIAMSON: Well, this was the first time any of us had really ever worked in an episodic format and that’s one of the things that I think was really enjoyable about this project. In the film program, we generally work on short films or a television episode, but we hadn’t really worked on episodic storytelling. So it was a challenge but it was also a lot of fun to try and figure out how do we take this story and use what storytelling techniques you’d learned and then apply that to the episodic format of five-minute webisods. So it was sort of like making a short film and then two sequels to it.

IFC: Was there anything in terms of the criteria for the competition, maybe having to incorporate the branding of Subway into it, that affected your storytelling choices?

WILLIAMSON: The branding? Not in a big way. Subway was surprisingly and thankfully not interested in doing really heavily branded episodes. They didn’t want it to feel like a Subway commercial, which felt really good, in part, I suppose, because we haven’t really had to make commercials, but in part because it also gave us a little bit more freedom with the actual storytelling. We knew that we needed to have Subway present in all of the episodes. Subway told us that what they wanted to promote in this project was their breakfast sandwiches, so as we were throwing around ideas, it just kind of made sense to have each of the episodes start out with the characters starting their day with a Subway sandwich.

IFC: When you came up with this idea, was it something that you thought of as something that could continue beyond this, or was it something you feel like would be pretty self-contained to this competition?

WILLIAMSON: We loved the idea of continuing the story and doing either additional webisodes or doing like the feature version, something that would give us a larger platform from which to work. So, yeah, in the earliest stages, we were talking about how do we tell enough of a story in three episodes but still leave enough loose ends to continue this story should we ever find that opportunity. As the project went along and we were developing it, we did still keep some of those loose ends, but we didn’t want to feel like we were trying to pitch a larger webisode to anybody. We wanted to sort of give that completed feeling of the story or of the journey for the characters.

IFC: Because of the money and/or resources that the contest afforded you, how did that affect your creativity or the things that you guys were able to do? Were things that you guys felt bolder about trying to include as a component of the storytelling because you knew that you might have a little bit more money to play around with or more access to things than you might if you were just doing a normal sort of student production?

WILLIAMSON: Well, Subway provided the funding for us and USC provided the additional resources, as far as equipment and insurance and general sort of production resources. I think that the benefit that we felt from this project was really more about sort of the profile of this project at school — there’s only two Subway projects happening at school and that gave us a little bit better opportunity to attract more and new people to work with within the program, as well as a recognizable brand, a recognizable name behind us that we could go out into the community and find a higher caliber of actor than we might be able to do just as a USC project. But I think the biggest limitation that we were up against was the schedule of the project because that was pretty crazy. You know, we went from pitching the project and then being notified that our project was selected to our first day of production in, gosh, it must have been like two and a half to three weeks — you know, not much time at all, and we had decided early on that we were just going to go for it. And with a musical, we needed to have the production value, so we weren’t going to cut anything that we didn’t absolutely have to in terms of music and actors and singers and dancers and locations. It was a pretty ambitious project and Subway kept telling us that throughout the project, so I’m not sure we really realized just how ambitious it was until we were on set trying to get it done.

IFC: How indicative do you feel like this project is in terms of the things that you want to do going forward?

WILLIAMSON: Well, personally speaking, I like a pretty broad range of projects. I don’t tend toward comedy. I like pretty much everything else. But comedy was always a little bit daunting to me, so it was kind of a nice opportunity to try that. I think that musicals, we’d all love to do a musical again; that part was a lot of fun. But I think that in terms of type of project I don’t think any of us had every really considered doing musical webisodes before, so I’m not sure I could say that’s really indicative of what we want to do long term. But, yeah, it was a complex project that will be, I think a great educational experience and a stepping stone to something else after that. This project was really the first opportunity any of us at school or any of us on our team had had since we’ve been at school to work with a client and to really have the input from a client, somebody else who has final say on scripts and casting and final cut. So I think that that was probably one of the best benefits of this experience was having all that collaboration. I mean, I know that some people sort of look down on having a studio or a client, just somebody to answer to in terms of creative freedom, but I think we actually really benefited from it.

IFC: What through this process and do you feel like you really learned? Were there any unexpected surprises from the production that you feel like you’ll take with you in your future work?

WILLIAMSON: I guess I’d have to continue with that same thought and say that working with a client – I mean, we kind of had our trio, which was the “Frat House Musical” team, and then we had this layer of USC and then beyond that we have this layer of Subway. So we had these three layers of collaboration that we would go through. And with such a tight time frame, sometimes it felt really crazy, having to go back and continuously revise the script or completely change our casting choices. But I think that all of us learned the value of that sort of collaboration, the value of having somebody else’s eyes on the project and with ideas that maybe we hadn’t thought of, because really we all wanted the best project we possibly can. And I think that our biggest blessing was probably just opening up to that sort of collaboration and embracing it in every way we possibly could and just continuing to run. I guess maybe that would be the biggest thing that we would take from this, just an enhanced, a higher level or maybe a more elaborate type of collaboration and how it benefited the project.

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Forget Oscar

Find Your Spirit Animal

The Spirit Awards are LIVE this Saturday at 2p PT/5p ET.

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In just a few precious days, the greatest, most epic, most star-studded awards ceremony of the year comes to IFC.

And please, we’re definitely not talking about the Oscars. We’re talking about the Spirit Awards. Hosted by iconic comedy duo Nick Kroll and John Mulaney, it’s a relatively under-the-radar awards show with serious cred. And if the past is any indicator, we’re in for a wild night.

If you feel like doing your homework, you can find a full list of nominees and performance excerpts here. It reads like a who’s who of everyone that matters – those larger-than-life personalities with status that borders on mythological. Our celebrity spirit animals, if you will.

This isn’t hyperbole. Literally everyone who takes the stage at the awards show is spirit animal material. Let’s see if we can help you find yours…

Do you

Live in someone else’s shadow despite shining like the sun? Do you inexplicably vandalize your pretty-boy good looks with a sloppy-joe man bun and a repellent pubic-hair beard? Do you think sounding stoned and sounding thoughtful are kinda the same thing?

Congratulations, your spirit animal is Casey Affleck.

He’s the self-canonized patron saint of anyone who’s got the goods but doesn’t give a damn.

Do you

Have mid-length hair and exude a certain feminine masculinity that is universally appealing? Are you drawn to situations that promise little to nothing in the way of grooming or hygiene as a transparently self-conscious attempt to conceal your radiant inner glow? Does that fail miserably?

Way to go, your spirit animal is Viggo Mortensen.

He’s the yoga teacher of actors, in that what should make him super nasty only increases his curb appeal.

Do you

Get zero recognition for work that everyone knows is unrivaled? Do you inspire greatness in others yet get shortchanged when it comes to your own acclaim? Are you a goddam B-52 bomber in an industry of biplanes?

Bingo, your spirit animal is Annette Bening.

What does it take for this artist to win an Oscar? Honestly now, if her performance in 20th Century Women doesn’t earn her every award on the planet, consider it proof that the Universe truly is a cold dark void absent of reason or compassion.

Do you

Walk into a room full of strangers and walk out with a room full of friends? Have you been hiding under the radar just waiting for the right moment to leap out into the spotlight and stay there FOREVER? Do you possess the almost messianic ability to elevate Shia LaBeouf’s on-screen charisma?

You guessed it (or not), your spirit animal is 100% Sasha Lane.

If you haven’t seen American Honey, then you haven’t heard of her. She came out of the blue with a performance both subtle and powerful, and now she’s going to be in all the movies from this moment on. Or she should be, at any rate.

Don’t see your spirit animal there? Worry not. There are many more nominees to choose from, and you can see them all (yes, including Shia LaBeouf) during the Independent Spirit Awards, this Saturday at 2pm PT/5pm ET only on IFC.

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Car Notes

Portlandia Keeps Road Rage In Park

Get a lesson in parking etiquette on a new Portlandia.

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It’s the most American form of cause and effect: Park like a monster, receive a passive-aggressive note.

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This unofficial rule of the road is critical to keeping the great big wheel of car-related Karma in balance. And naturally, Portlandia’s Kath and Dave have elevated it to an awkward, awkward art form in Car Notes, the Portlandia web series presented by Subaru.

If you’ve somehow missed the memo about Car Notes until now, you can catch up on every installment online, on the IFC app, and on demand. You can even have a little taste right here:

If your interest is piqued – great news for you! A special Car Notes sketch makes an appearance in the latest episode of Portlandia, and you can catch up on it now right here.

Watch all-new Portlandia Thursdays at 10P on IFC.

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Naked and Hungry

Two New Ways to Threeway

IFC's Comedy Crib gets sensual in time for Valentine's Day.

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This week, two scandalous new digital series debut on IFC’s Comedy Crib.
Ménage à Trois invites people to participate in a real-life couple’s fantasy boudoir. And The Filling is Mutual follows two saucy chefs who invite comedians to make food inspired by their routines. Each show crosses some major boundaries in sexy and/or delicious ways, and each are impossible to describe in detail without arousing some awkward physical cravings. Which is why it’s best to hear it directly from the minds behind the madness…

Ménage à Trois

According to Diana Kolsky and Murf Meyer, the two extremely versatile constants in the ever-shifting à trois, “MàT is a sensually psychedelic late night variety show exploring matters of hearts, parts and every goddamn thing in between…PS, any nudes will be 100% tasteful.”

This sexy brainchild includes sketches, music, and props that would put Pee-wee’s Playhouse to shame. But how could this fantastical new twist on the vanilla-sex variety show format have come to be?

“We met in a UCB improv class taught by Chris Gethard. It was clear that we both humped to the beat of our own drum; our souls and tongues intermingled at the bar after class, so we dove in head first.”

Sign me up, but promise to go slow. This tricycle is going to need training wheels.

The Filling is Mutual

Comedians Jen Saunderson and Jenny Zigrino became best friends after meeting in the restroom at the Gotham Comedy Club, which explains their super-comfortable dynamic when cooking with their favorite comedians. “We talk about comedy, sex, menses, the obnoxiousness of Christina Aguilera all while eating food that most would push off their New Year’s resolution.”

The hook of cooking food based off of comedy routines is so perfect and so personal. It made us wonder about what dishes Jen & Jenny would pair with some big name comedy staples, like…

Bill Murray?
“Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to… Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to avoid doing any kind of silly Groundhog Day reference.” 

Bridget Everett?
“Cream Balls… Sea Salt encrusted Chocolate Ganache Covered Ice Cream Ball that melt cream when you bite into them.” 

Nick Kroll & John Mulaney? 
“I’d make George and Gil black and white cookies from scratch and just as we open the oven to put the cookie in we’d prank ’em with an obnoxious amount of tuna!!!”

Carrie Brownstein & Fred Armisen? 
“Definitely a raw cacao “safe word” brownie. Cacao!”

Just perfect.

See both new series in their entirety on IFC’s Comedy Crib.

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