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“The Princess Bride” 25th anniversary wine coming your way

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Craving for something delectable to accompany your viewing of “The Princess Bride” for its 25th anniversary? Well, you’re in luck.

The Alamo Drafthouse has launched a line of signature wines to accompany “The Princess Bride’s” big year. Appropriately titled the “Bottle of Wits,” the wine line will include an “Inconceivable Cab” 2009 vintage California Cabernet and an “As You Wish White.” Disclaimer: this wine is not laced with iocaine powder. At least, not that we know of.

Both wines will be available for purchase at all Alamo Drafthouse locations starting on February 14. They’ll be available to buy online soon after.

“At the end of last year, we were thinking about ideas to do something really fun with our wine list at the Alamo Drafthouse Cinema. To solve that challenge, a group of us got together after work, opened a bottle (a time-honored Alamo tradition) and started to brainstorm our favorite movie scenes involving wine. Quickly The Princess Bride rose to the top. The ‘Battle of Wits’ sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with ‘the Sideways Spit Bucket’ and ‘The Silence of the Lambs Chianti slurp’ as wine’s shining moment in film,” Alamo CEO and Founder Tim League said in a press release. “Although we can’t print it on the label because of legal reasons, we also promise each bottle to most likely be iocane free.”

Both wines will debut during Alamo’s “The Princess Bride” Quote-Along Feasts (find out about the events in Austin, Houston, San Antonio and Winchester, VA). Each of the feast’s five-courses will be paired with wine, including “Inconceivable Cab” and “As You Wish White.” Glasses will be offered for purchase at Alamo Drafthouse locations for $7 a glass or $28 a bottle.

Austin local creative firm Helms Workshop created the artwork for the wine boxes. They also helped design t-shirts and wine glass charms themed to “The Princess Bride” that will be available online with the wines.

So if you’re lucky enough to live near one of the four Alamo Drafthouse locations, it would be inconceivable for you to not stop by and try a glass of one of these two wines. If you’re like the rest of us, though, and don’t have one nearby, just cross your fingers that your state allows alcohol to be delivered to you by mail.

Are you as enamored with these “Princess Bride”-themed wines as we are? Tell us in the comments section below or on Facebook and Twitter.

Jackie That 70s Show

Jackie Oh!

15 That ’70s Show Quotes to Help You Unleash Your Inner Jackie

Catch That '70s Show Mondays and Tuesdays from 6-10P on IFC.

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Photo Credit: Carsey-Werner Company

When life gets you down, just ask yourself: what would Jackie do? (But don’t ask her, because she doesn’t care about your stupid problems.) Before you catch That ’70s Show on IFC, take a look at some quotes that will help you be the best Jackie you can be.


15. She knows her strengths.

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14. She doesn’t let a little thing like emotions get in the way.

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13. She’s her own best friend.

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12. She has big plans for her future.

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11. She keeps her ego in check.

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10. She can really put things in perspective.

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9. She’s a lover…

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8. But she knows not to just throw her love around.

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7. She’s proud of her accomplishments.

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6. She knows her place in the world.

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5. She asks herself the hard questions.

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4. She takes care of herself.

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3. She’s deep.

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2. She’s a problem solver.

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1. And she’s always modest.

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Five more ’80s films that deserve a commercial homage

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Say what you will about Matthew Broderick’s “Ferris Bueller’s Day Off”-inspired ad for Honda, but it got everyone talking about his 1986 debut as the slacker hero.

Given the response (mostly positive) to the ad across just about every online social network, it’s safe to say that “Matthew’s Day Off” will go down as a marketing “win” — and when that happens, companies usually take notice and scramble to replicate that success.

As I mentioned in my earlier post about the ad, there are a few other ’80s classics that might be worth revisiting in commercials, and not just because of the nostalgia factor. In some cases, the timing might be just right for a character to be paired up with a particular brand.

1. Val Kilmer shows the “Real Genius” of Apple (or Google).

There was no shortage of movies about nerds who make it big during the ’80s, but Kilmer’s take on Chris Knight made him the undisputed alpha nerd. Not only was he brilliant, but he was effortlessly cool, too — two characteristics that were rarely found in the bespectacled, awkward on-camera nerds of the time. With that in mind, how appropriate would it be to see Chris Knight trying to convince you that buying the iPad 3 is a “moral imperative”? Even better (from a marketing standpoint), have Kilmer (as Chris Knight) sell you on the long list of ways Google can better your life, then take a not-too-subtle swipe at Apple (a la Samsung). Commence flame war heated debate in 3… 2… 1…

2. Cary Elwes has an anti-piracy PSA for “The Princess Bride” fans.

Sure, he started off as the lovable Westley, but he was known the world over as the Dread Pirate Roberts. If movie studios and record labels want to counteract some of the hostility directed at their anti-piracy campaigns, why not trade some of those terrible PSAs and laughably threatening ads for a tongue-in-cheek message from a pirate everyone loves? Have Elwes don the black outfit and mask one more time to explain why people who download movies illegally should be sentenced to life in the Fire Swamp, and then just sit back and watch the message multiply like R.O.U.S. (Rodents Of Unusual Size, of course).

3. Judd Nelson brings back John Bender to promote beer… or jeans… or anything, really.

In “The Breakfast Club,” Judd Nelson almost single-handedly ushered in the grunge era with his role as drug-dealing, denim-wearing, head-banging, authority-defying John Bender. Want to give your product an edge that says “I was bad-ass before being bad-ass was cool”? Get John Bender — or rather, get a long-haired Judd Nelson, dress him in a bunch of flannel and denim (complete with fingerless gloves and unlaced work boots), and have him explain that the only people who would buy your competitor’s product are neo-maxi-zoom-dweebies.

4. Bill S. Preston, Esq. reminds you of the importance of choosing the right cellphone service provider.

Want to convince the world that you really do have the best coverage area? Get in touch with “Bill & Ted’s Excellent Adventure” actor Alex Winter (since his co-star Keanu Reeves might be a tough sell right now) and have him reprise his role as Wyld Stallyns co-frontman Bill S. Preston. Sure, they traveled in a phone booth during their “Excellent Adventure” and “Bogus Journey” days, but now they don’t even need to leave their couch to travel through time with Verizon… or AT&T… or whatever company jumps on this idea. STATION!

5. Falkor the Luck Dragon wants you to play the lottery.

If your product encourages people to try their hand at beating the odds, could there be any better spokesperson than Falkor, the furry, flying deus ex machina of “The NeverEnding Story”? Sure, the original film was aimed at children, but those kids who dreamed of being Atreyu are now adults who dream of, well… having lots of money and owning cool stuff. Some people will probably complain about the marketing campaign and say silly stuff like, “this commercial is raping my childhood” and so forth, but that’s just plain ridiculous. Everyone knows that when Falkor told Atreyu “never give up and good luck will find you,” he totally ripped that line from a Lotto ad.

What do you think of these suggestions? Chime in below or on Facebook or Twitter.

Netflix The Ranch 1920

Funny Farm

Hyde and Kelso Reunite in the First Photos From Netflix’s The Ranch

Hang out with Hyde and Kelso on That '70s Show Mondays and Tuesdays from 6-11P on IFC.

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Photo Credit: Netflix

There’s a mini, unofficial That ’70s Show reunion taking place over on that great streaming service in the sky, Netflix. According to Entertainment Weekly, Ashton Kutcher and Danny Masterson (who played Kelso and Hyde, respectively) are reuniting for an upcoming multi-camera sitcom called The Ranch where the duo will play onscreen brothers. In classic sitcom fashion, Kutcher plays a semipro football player who drops out of the league in order to help run his family ranching business in Colorado alongside his brother Rooster (Masterson).

Ashton posted a photo of himself, Masteron and Wilmer Valderrama on Instagram a few weeks back, suggesting that the man formerly know as Fez might put in an appearance on the new show.

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A photo posted by Ashton Kutcher (@aplusk) on

Ashton also recently Tweeted a photo of himself and Masteron, looking like Beard brothers.

Megafans of That ’70s Show will be happy to know that their onscreen dynamic won’t change much in the new series. Kutcher tells EW, “Our relationship is contentious, but the history of Danny and my friendship bleeds into the characters…They’re best friends, but they f—ing hate each other.”

That’s great to hear. It’d be weird to see Hyde being nice to Kelso. Take a look at some photos from The Ranch below, and be sure to catch Kutcher and Masterson on That ’70s Show, Mondays and Tuesdays from 6-11P on IFC.

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Want more That ’70s Show? Check out the show’s best burns in the video below. 

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