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Sneaky Previews: Beware the trailer for “The Grey”

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“The Grey” with Liam Neeson opens this weekend. It’s a good movie. I’m just not sure it’s this movie:

When that trailer hit the Internet a few months ago “The Grey” quickly garnered a jokey reputation online as “The Movie Where Liam Neeson Punches Wolves.” I don’t really want to spoil the film for you, but I almost have if you’re going to enjoy this thing. If you’re planning to go to “The Grey” because you want to watch Liam Neeson beat the shit out of a pack of of wolves, you are going to be sorely disappointed. Last year, a woman sued the makers of the film “Drive” because she found its trailer “misleading.” If that woman sees “The Grey” based on its trailer she might try to sue the entire film industry.

The trailer’s not really misleading per se; (just about) everything you see in it, along with Neeson’s stoic voiceover, does appear in the final film. It’s not so much the details that the trailer gets wrong, it’s the tone. The aggro music, the shots of Neeson running and screaming with broken liquor bottles taped to his knuckles like a drunk trying to imitate Wolverine, it all suggests an intense and slightly cartoonish action spectacular. Which is pretty much what you expect from Neeson and director Joe Carnahan. The last project these two made together was the big-screen adaptation of “The A-Team.” After you’ve had a tank fight a plane in mid-air, what’s a little wolf punching between friends?

In reality, though, “The Grey” is one of the darkest movies to come out of Hollywood in a very long time. A plane carrying Neeson and the employees of an Alaskan oil refinery goes down in the middle of nowhere, and the few survivors need to band together to find their way back to civilization and, yes, fight off some very angry wolves. But the film is less about action than philosophy — about what it means to be alive and why we struggle so mightily against death. It’s structured like a survival horror film — a large cast is whittled down one by one — but Carnahan doesn’t fetishize death the way a survival horror movie would. Instead, he brings us into the lives of the characters, who are fully formed and painfully real. And when they die, brutally and mercilessly, it hurts.

This is a sad, powerful film. It sticks to your ribs like a good meal. You’ll be carrying it around with you for days. But it ain’t what the studio’s selling, namely The Movie Where Liam Neeson Punches Wolves. Is that a problem?

I say it is and it isn’t. On the one hand, if you saw “The Grey” because of that trailer and felt ripped off afterwards, I’d be hard-pressed to argue with you. On some level, that trailer is a bait-and-switch. It’s not particularly cool to promise folks one movie and give them another, even if the movie you actually give them is deeply moving and totally satisfying, albeit in a completely different way.

On the other hand, if there’s anything worse than a trailer like the one for “The Grey” it’s a trailer that’s the exact opposite of the one for “The Grey;” in other words, a trailer that spoils everything. This is a subject we’ve discussed a couple of times on IFC.com, most prominently in this list of trailers that totally give away the ending of the movie. Though spoiling your own movie seems like a terrible idea, the strategy has occasionally worked, most famously with Tom Hanks’ “Cast Away.” The trailer revealed the fact that — SPOILER ALERT, WHICH IS MORE THAN THE TRAILER GAVE YOU — Hanks manages to escape the island on which he gets stranded (just like “The Grey,” the film takes place in the wake of a harrowing plane crash). The trailer couldn’t have been more clear that Hanks survived his ordeal and returned to to civilization. The film still made over $400 million worldwide.

But why? Why pay for a movie whose outcome you already know? It was a question that vexed me when I wrote that list. Here’s the answer I finally came up with: many audiences aren’t going to movies for entertainment, they’re going for reassurance. They don’t even want the happy ending — they need the happy ending. They need to be coddled and comforted and told that even if you get stuck on an island with a volleyball as your only friend you needn’t worry because somehow you’ll make it home okay. And more than needing it — they need to know that’s waiting for them in the theater before they pay for the ticket. If there’s a chance Tom Hanks dies, they don’t want to go. Life’s tough enough already. They don’t need that heartache.

So maybe that’s what “The Grey”‘s trailer is — not really misleading as much as it is reassuring. If we’re going to watch people get threatened by wolves, we need to be sure Liam Neeson will be there, bottle claws and all, to protect them. The problem here is that “The Grey” itself doesn’t really believe in reassurances. In Carnahan’s view, you can be a good person, you can have a beautiful family, you can cry to God all you want, but when those wolves come, no amount of single serving liquor will protect you. It’s a profound statement. But profound statements don’t put asses in the seats like guarantees do.

I can’t guarantee you’ll like “The Grey,” but I think you will. I can guarantee you ain’t gonna see much wolf punching. Proceed accordingly.

Did the trailer of “The Grey” make you want to see the movie? Tell us what you think in the comments below or on Facebook and Twitter.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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WTF Films

Artfully Off

Celebrity All-Star by Sisters Weekend is available now on IFC's Comedy Crib.

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Sisters Weekend isn’t like other comedy groups. It’s filmmaking collaboration between besties Angelo Balassone, Michael Fails and Kat Tadesco, self-described lace-front addicts with great legs who write, direct, design and produce video sketches and cinematic shorts that are so surreally hilarious that they defy categorization. One such short film, Celebrity All-Star, is the newest addition to IFC’s Comedy Crib. Here’s what they had to say about it in a very personal email interview…

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IFC: How would you describe Celebrity All-Star to a fancy network executive you just met in an elevator?

Celebrity All-Star is a short film about an overworked reality TV coordinator struggling to save her one night off after the cast of C-List celebrities she wrangles gets locked out of their hotel rooms.

IFC: How would you describe Celebrity All-Star to a drunk friend of a friend you met in a bar?

Sisters Weekend: It’s this short we made for IFC where a talent coordinator named Karen babysits a bunch of weird c-list celebs who are stuck in a hotel bar. It’s everyone you hate from reality TV under one roof – and that roof leaks because it’s a 2-star hotel. There’s a magician, sexy cowboys, and a guy wearing a belt that sucks up his farts.

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IFC: What was the genesis of Celebrity All-Star?

Celebrity All-Star was born from our love of embarrassing celebrities. We love a good c-lister in need of a paycheck! We were really interested in the canned politeness people give off when forced to mingle with strangers. The backstory we created is that the cast of this reality show called “Celebrity All-Star” is in the middle of a mandatory round of “get to know each other” drinks in the hotel bar when the room keys stop working. Shows like Celebrity Ghost Hunters and of course The Surreal Life were of inspo, but we thought it
was funny to keep it really vague what kind of show they’re on, and just focus on everyone’s diva antics after the cameras stop rolling.

IFC: Every celebrity in Celebrity All-Star seems familiar. What real-life pop personalities did you look to for inspiration?

Sisters Weekend: Anyone who is trying to plug their branded merch that no one asked for. We love low-rent celebrity. We did, however, directly reference Kylie Jenner’s turd-raison lip color for our fictional teen celebutante Gibby Kyle (played by Mary Houlihan).

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IFC: Celebrity seems disgusting yet desirable. What’s your POV? Do you crave it, hate it, or both?

Sisters Weekend: A lot of people chase fame. If you’re practical, you’ll likely switch to chasing success and if you’re smart, you’ll hopefully switch to chasing happiness. But also, “We need money. We need hits. Hits bring money, money bring power, power bring fame, fame change the game,” Young Thug.

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IFC: Who are your comedy idols?

Sisters Weekend: Mike grew up renting “Monty Python” tapes from the library and staying up late to watch 2000’s SNL, Kat was super into Andy Kaufman and “Kids In The Hall” in high school, and Angelo was heavily influenced by “Strangers With Candy” and Anna Faris in the Scary Movie franchise, so, our comedy heroes mesh from all over. But, also we idolize a lot of the people we work with in NY-  Lorelei Ramirez, Erin Markey, Mary Houlihan, who are all in the film, Amy Zimmer, Ana Fabrega, Patti Harrison, Sam Taggart. Geniuses! All of Em!

IFC: What’s your favorite moment from the film?

Sisters Weekend: I mean…seeing Mary Houlihan scream at an insane Pomeranian on an iPad is pretty great.

See Sisters Weekend right now on IFC’s Comedy Crib

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