The most-rented movies of 2011 probably aren’t what you’d expect


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With 2011 now firmly under wraps, kiosk superstars Redbox have announced their most-rented movies for 2011, broken down by genre. The quality of the films isn’t exactly surprising, given that insanely popular movies like “Transformers” don’t generally make the Academy lists. No, what’s notable is the films didn’t exactly do gangbusters at the box office; at least one of them would almost universally be considered a domestic flop.

The films are:

  • Most Rented Action Movie: “Green Hornet”
  • Most Rented Horror Movie: “Insidious”
  • Most Rented Comedy Movie: “Just Go With It”
  • Most Rented Drama Movie: “The Tourist”
  • Most Rented Family Movie: “Rango”
  • Most Rented total for all of 2011: “Just Go With It”

Let’s break those down by the numbers.

“Green Hornet”

The Michel Gondry-directed, Seth Rogen-starred superhero adaptation rolled out with $120 million budget, plus whatever additional monies Sony spent on Print & Advertising (P&A). The big-budget film debuted to weak results at the box office, garnering a little over $98 million domestic. Where the film cleaned up was overseas, where it nabbed another $130 million. Did it take a while for American audiences to catch up with their foreign brethren? Maybe, but it only earned $15 million in domestic DVD sales, so who knows? Apparently most folks were more happy to drop $1 to see it, than a theater ticket or home video sale. But for “Green Hornet” to surpass titles like “Transformers: Dark of the Moon,” “Harry Potter and the Deathly Hallows Part 2,” “Pirates of the Caribbean: On Stranger Tides,” and “Captain America”? Color me surprised, even if “Green Hornet” had more time on store shelves.


Now this one makes more sense. Filmed on a shoestring budget of only $800,000 plus P&A, the James Wan-directed horror film managed a whopping $54 million at the domestic box office and another $43 million overseas, making it the most profitable film of 2011. With another $7.2 million in domestic DVD sales, it’s not surprising that Americans went out in droves to rent this low-budget gem.

“Just Go With It”

With an $80 million budget plus P&A, there was really no question whether this Adam Sandler comedy, co-starring Jennifer Aniston, would find a home at the box office. Sandler comedies usually do. But it’s somewhat surprising that it’s the most rented comedy of the entire year given that it generated only $103 million domestic with $14 million on home video. “The Hangover Part II,” for example, earned a whopping $254 million domestic , $322 million overseas and $26 million in US DVD sales. Could word-of-mouth have been a factor? Well, maybe. “Hangover 2″ was rated 58% by audiences on Rotten Tomatoes, whereas “Just Go With It” reached 63% (the critics’ ratings were the other way around, by far). Even so, though, in a year filmed with huge-budget blockbuster films, for “Just Go With It” to take not only “Most Rented Comedy” but the all-encompassing “Most Rented of all of 2011″ cake is fairly amazing.

“The Tourist”

With $100 million budget plus P&A, Johnny Depp and Angelina Jolie’s “The Tourist” bombed at the domestic box office, earning only $67 million. Where it succeeded however was overseas, where it racked up another $211 million. Another indicator that this would be a strong rental offering is in home video sales, where “The Tourist” managed to generate almost $17 million in sales. That’s around 25% of its entire American gross…pretty impressive. And while its two marketable stars may have not been enough to pull in a theater crowd, they’re big enough where they stand out at a DVD rental kiosk.


The second Johnny Depp release to make an appearance on the “Most Rented” list, “Rango” is another title that makes sense, but becomes more surprising when you compare it to other 2011 DVD releases. The film earned $123 domestic on a $135 budget plus P&A, and nearly almost as much internationally. It also racked up an impressive $22 million in domestic DVD sales. But as a 2011 release, it had incredibly strong competition from films like “Kung Fu Panda 2″ ($165M domestic, $500M overseas) and “The Smurfs” ($142M domestic, $417M overseas). Perhaps word-of-mouth really did help on this one, as “Rango” is generally considered among the year’s best films, with a 88% critics rating on Rotten Tomatoes (although only 69% audience rating, so go figure). But the easier answer is that “Rango” was released mid-year, giving it considerably more time on shelves than other noteworthy family films.

Most Rented lists are always a little wacky given that films released earlier in the year have a better shot at making the list than those released later, but when movies like “Deathly Hallows Part 2″ earn $22 million in DVD sales yet fail to make the list, it’s interesting to consider why (in that case, it’s probably because Potter fans want to purchase their beloved wizard rather than keep him as a one-night stand). Nonetheless, we hope you’ve enjoyed looking at the numbers with us. Bring on 2012!

Which of these surprised you the most? Let us know in the comments below, or on Facebook or Twitter.


Bob & David Are Back

Watch David Cross, Bob Odenkirk and Scott Aukerman in the Hilarious ‘With Bob & David’ Trailer

Catch David Cross in the return of Todd Margaret on January 7th at 10P on IFC.

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David Cross (Todd Margaret), Bob Odenkirk (Better Call Saul) and Comedy Bang! Bang! host Scott Aukerman are back with the trailer for the long-awaited Mr. Show “non-reunion” reunion, W/ Bob & David.

The upcoming Netflix sketch comedy show reunites Bob and David with Mr. Show writers and performers John Ennis, Jay Johnston, Paul F. Tompkins, Brian Posehn and Mr. Hot Saucerman himself, Scott Aukerman. But this is not a Mr. Show reunion. In March, Odenkirk told Rolling Stone that W/ Bob & David is “a new sketch-comedy show featuring the writing and performing of the great and special Bob and David and please use those terms because it’s like [the] King of Pop — the Great and Special Bob and David.”

Still, Bob and David fans will notice that the new show tackles topics like time travel, police interrogations and eccentric tech wizards with the same absurdist wit that made Mr. Show a comedy classic. Also, lots of wigs. You can’t have a sketch show without wigs.

After you’ve binge-watched W/ Bob & David in November, be sure to catch David in the third season of Todd Margaret when it premieres Thursday, January 7th at 10P ET/PT on IFC. The first three episodes of the six-episode series air back-to-back on January 7th, with the remaining three episodes premiering the following week on Thursday, January 14th at 10pm ET/PT. Finally those cans of Thunder Muscle you’ve been hoarding for a rainy day will come in handy.


Gigi Wrote a Book for You

Read Gigi’s Outrageous Children’s Book ‘Call Your Grandmother’

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This week on Gigi Does It, Gigi Rotblum (David Krumholtz) pens a heartwarming children’s book about the perils of not calling your dear grandma. And now you can read the full story below!

Gigi Does It Book Cover

Gigi Book Page 1

Gigi Book Page 2

Gigi Book Page 3 REV


New Arrivals

This Week on IFC: Benders and Gigi Does It Are Here!

Benders and Gigi Does It invade IFC Thursday, October 1st starting at 10P.

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This Thursday, October 1st, get to know two great new shows on IFC. At 10P, get on the ice and join the team on Benders. On the premiere episode, Paul’s (Andrew Schulz) grandpa makes him an offer he can’t refuse, even if it interferes with his busy schedule of hockey playing and beer drinking.

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The stay tuned at 10:30P for Gigi Does It, the new show starring David Krumholtz as a grandma who gets her groove back. This week, Gigi Rotblum inherits her late husband’s secret fortune, hires an assistant (Ricky Mabe), and takes unexpected measures to protect herself. James Urbaniak (Difficult People) guest stars.

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Can’t wait until Thursday? We’ve got you covered. Click below to watch FREE episodes of Benders and Gigi Does It.

Watch an episode of Benders

Watch an episode of Gigi Does It

In addition to YouTube and right here on IFC.com, an episode each of Benders and Gigi Does It can be seen on VOD and TV Everywhere platforms through IFC’s cable partners.


Todd Margaret at Comic Con

David Cross Wrote a Hilarious Letter to Todd Margaret Fans at New York Comic Con

Todd Margaret returns on January 7th, 2016 at 10P on IFC.

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As you may have heard, David Cross is returning to IFC for a third season of Todd Margaret. If you were lucky enough to be at New York Comic Con, you may have seen a sneak peek of the first three episodes of the six-episode series. (Everyone else will have to wait until Thursday, January 7th, 2016 at 10p ET/PT.)

David Cross was really sorry that he couldn’t be at the New York Comic Con Todd Margaret panel, but as he explains in a personal letter to fans below, his contract very clearly states that he won’t get out of bed for less than $2,500. He had no choice but to prolong his stay in bed by writing you, the loyal fans, a letter to explain what he’s been up to and why you should watch the new season of Todd Margaret. He even gives a few hints about Season three and how you could possibly win a car. Not really, but you should read David’s very funny letter below.


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