DID YOU READ

The most-rented movies of 2011 probably aren’t what you’d expect

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With 2011 now firmly under wraps, kiosk superstars Redbox have announced their most-rented movies for 2011, broken down by genre. The quality of the films isn’t exactly surprising, given that insanely popular movies like “Transformers” don’t generally make the Academy lists. No, what’s notable is the films didn’t exactly do gangbusters at the box office; at least one of them would almost universally be considered a domestic flop.

The films are:

  • Most Rented Action Movie: “Green Hornet”
  • Most Rented Horror Movie: “Insidious”
  • Most Rented Comedy Movie: “Just Go With It”
  • Most Rented Drama Movie: “The Tourist”
  • Most Rented Family Movie: “Rango”
  • Most Rented total for all of 2011: “Just Go With It”

Let’s break those down by the numbers.


“Green Hornet”

The Michel Gondry-directed, Seth Rogen-starred superhero adaptation rolled out with $120 million budget, plus whatever additional monies Sony spent on Print & Advertising (P&A). The big-budget film debuted to weak results at the box office, garnering a little over $98 million domestic. Where the film cleaned up was overseas, where it nabbed another $130 million. Did it take a while for American audiences to catch up with their foreign brethren? Maybe, but it only earned $15 million in domestic DVD sales, so who knows? Apparently most folks were more happy to drop $1 to see it, than a theater ticket or home video sale. But for “Green Hornet” to surpass titles like “Transformers: Dark of the Moon,” “Harry Potter and the Deathly Hallows Part 2,” “Pirates of the Caribbean: On Stranger Tides,” and “Captain America”? Color me surprised, even if “Green Hornet” had more time on store shelves.


“Insidious”

Now this one makes more sense. Filmed on a shoestring budget of only $800,000 plus P&A, the James Wan-directed horror film managed a whopping $54 million at the domestic box office and another $43 million overseas, making it the most profitable film of 2011. With another $7.2 million in domestic DVD sales, it’s not surprising that Americans went out in droves to rent this low-budget gem.


“Just Go With It”

With an $80 million budget plus P&A, there was really no question whether this Adam Sandler comedy, co-starring Jennifer Aniston, would find a home at the box office. Sandler comedies usually do. But it’s somewhat surprising that it’s the most rented comedy of the entire year given that it generated only $103 million domestic with $14 million on home video. “The Hangover Part II,” for example, earned a whopping $254 million domestic , $322 million overseas and $26 million in US DVD sales. Could word-of-mouth have been a factor? Well, maybe. “Hangover 2” was rated 58% by audiences on Rotten Tomatoes, whereas “Just Go With It” reached 63% (the critics’ ratings were the other way around, by far). Even so, though, in a year filmed with huge-budget blockbuster films, for “Just Go With It” to take not only “Most Rented Comedy” but the all-encompassing “Most Rented of all of 2011” cake is fairly amazing.


“The Tourist”

With $100 million budget plus P&A, Johnny Depp and Angelina Jolie’s “The Tourist” bombed at the domestic box office, earning only $67 million. Where it succeeded however was overseas, where it racked up another $211 million. Another indicator that this would be a strong rental offering is in home video sales, where “The Tourist” managed to generate almost $17 million in sales. That’s around 25% of its entire American gross…pretty impressive. And while its two marketable stars may have not been enough to pull in a theater crowd, they’re big enough where they stand out at a DVD rental kiosk.


“Rango”

The second Johnny Depp release to make an appearance on the “Most Rented” list, “Rango” is another title that makes sense, but becomes more surprising when you compare it to other 2011 DVD releases. The film earned $123 domestic on a $135 budget plus P&A, and nearly almost as much internationally. It also racked up an impressive $22 million in domestic DVD sales. But as a 2011 release, it had incredibly strong competition from films like “Kung Fu Panda 2” ($165M domestic, $500M overseas) and “The Smurfs” ($142M domestic, $417M overseas). Perhaps word-of-mouth really did help on this one, as “Rango” is generally considered among the year’s best films, with a 88% critics rating on Rotten Tomatoes (although only 69% audience rating, so go figure). But the easier answer is that “Rango” was released mid-year, giving it considerably more time on shelves than other noteworthy family films.


Most Rented lists are always a little wacky given that films released earlier in the year have a better shot at making the list than those released later, but when movies like “Deathly Hallows Part 2” earn $22 million in DVD sales yet fail to make the list, it’s interesting to consider why (in that case, it’s probably because Potter fans want to purchase their beloved wizard rather than keep him as a one-night stand). Nonetheless, we hope you’ve enjoyed looking at the numbers with us. Bring on 2012!

Which of these surprised you the most? Let us know in the comments below, or on Facebook or Twitter.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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