DID YOU READ

The most-rented movies of 2011 probably aren’t what you’d expect

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With 2011 now firmly under wraps, kiosk superstars Redbox have announced their most-rented movies for 2011, broken down by genre. The quality of the films isn’t exactly surprising, given that insanely popular movies like “Transformers” don’t generally make the Academy lists. No, what’s notable is the films didn’t exactly do gangbusters at the box office; at least one of them would almost universally be considered a domestic flop.

The films are:

  • Most Rented Action Movie: “Green Hornet”
  • Most Rented Horror Movie: “Insidious”
  • Most Rented Comedy Movie: “Just Go With It”
  • Most Rented Drama Movie: “The Tourist”
  • Most Rented Family Movie: “Rango”
  • Most Rented total for all of 2011: “Just Go With It”

Let’s break those down by the numbers.


“Green Hornet”

The Michel Gondry-directed, Seth Rogen-starred superhero adaptation rolled out with $120 million budget, plus whatever additional monies Sony spent on Print & Advertising (P&A). The big-budget film debuted to weak results at the box office, garnering a little over $98 million domestic. Where the film cleaned up was overseas, where it nabbed another $130 million. Did it take a while for American audiences to catch up with their foreign brethren? Maybe, but it only earned $15 million in domestic DVD sales, so who knows? Apparently most folks were more happy to drop $1 to see it, than a theater ticket or home video sale. But for “Green Hornet” to surpass titles like “Transformers: Dark of the Moon,” “Harry Potter and the Deathly Hallows Part 2,” “Pirates of the Caribbean: On Stranger Tides,” and “Captain America”? Color me surprised, even if “Green Hornet” had more time on store shelves.


“Insidious”

Now this one makes more sense. Filmed on a shoestring budget of only $800,000 plus P&A, the James Wan-directed horror film managed a whopping $54 million at the domestic box office and another $43 million overseas, making it the most profitable film of 2011. With another $7.2 million in domestic DVD sales, it’s not surprising that Americans went out in droves to rent this low-budget gem.


“Just Go With It”

With an $80 million budget plus P&A, there was really no question whether this Adam Sandler comedy, co-starring Jennifer Aniston, would find a home at the box office. Sandler comedies usually do. But it’s somewhat surprising that it’s the most rented comedy of the entire year given that it generated only $103 million domestic with $14 million on home video. “The Hangover Part II,” for example, earned a whopping $254 million domestic , $322 million overseas and $26 million in US DVD sales. Could word-of-mouth have been a factor? Well, maybe. “Hangover 2” was rated 58% by audiences on Rotten Tomatoes, whereas “Just Go With It” reached 63% (the critics’ ratings were the other way around, by far). Even so, though, in a year filmed with huge-budget blockbuster films, for “Just Go With It” to take not only “Most Rented Comedy” but the all-encompassing “Most Rented of all of 2011” cake is fairly amazing.


“The Tourist”

With $100 million budget plus P&A, Johnny Depp and Angelina Jolie’s “The Tourist” bombed at the domestic box office, earning only $67 million. Where it succeeded however was overseas, where it racked up another $211 million. Another indicator that this would be a strong rental offering is in home video sales, where “The Tourist” managed to generate almost $17 million in sales. That’s around 25% of its entire American gross…pretty impressive. And while its two marketable stars may have not been enough to pull in a theater crowd, they’re big enough where they stand out at a DVD rental kiosk.


“Rango”

The second Johnny Depp release to make an appearance on the “Most Rented” list, “Rango” is another title that makes sense, but becomes more surprising when you compare it to other 2011 DVD releases. The film earned $123 domestic on a $135 budget plus P&A, and nearly almost as much internationally. It also racked up an impressive $22 million in domestic DVD sales. But as a 2011 release, it had incredibly strong competition from films like “Kung Fu Panda 2” ($165M domestic, $500M overseas) and “The Smurfs” ($142M domestic, $417M overseas). Perhaps word-of-mouth really did help on this one, as “Rango” is generally considered among the year’s best films, with a 88% critics rating on Rotten Tomatoes (although only 69% audience rating, so go figure). But the easier answer is that “Rango” was released mid-year, giving it considerably more time on shelves than other noteworthy family films.


Most Rented lists are always a little wacky given that films released earlier in the year have a better shot at making the list than those released later, but when movies like “Deathly Hallows Part 2” earn $22 million in DVD sales yet fail to make the list, it’s interesting to consider why (in that case, it’s probably because Potter fans want to purchase their beloved wizard rather than keep him as a one-night stand). Nonetheless, we hope you’ve enjoyed looking at the numbers with us. Bring on 2012!

Which of these surprised you the most? Let us know in the comments below, or on Facebook or Twitter.

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Flame Out

Brockmire and Other Public Implosions

Brockmire Premieres April 5 at 10P on IFC.

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There’s less than a month until the Brockmire premiere, and to say we’re excited would be an insulting understatement. It’s not just that it stars Hank Azaria, who can do no wrong (and yes, that’s including Mystery Men, which is only cringeworthy because of Smash Mouth). It’s that the whole backstory of the titular character, Jim Brockmire, is the stuff of legends. A one-time iconic sportscaster who won the hearts of fans and players alike, he fell from grace after an unfortunate personal event triggered a seriously public meltdown. See for yourself in the NSFW Funny or Die digital short that spawned the IFC series:

See? NSFW and spectacularly catastrophic in a way that could almost be real. Which got us thinking: What are some real-life sports fails that have nothing to do with botched athletics and everything to do with going tragically off script? The internet is a dark and dirty place, friends, but these three examples are pretty special and mostly safe for work…

Disgruntled Sports Reporter

His co-anchor went offsides and he called it like he saw it.

Jim Rome vs Jim “Not Chris” Everett

You just don’t heckle a professional athlete when you’re within striking distance. Common sense.

Carl Lewis’s National Anthem

He killed it! As in murdered. It’s dead.

To see more moments just like these, we recommend spending a day in your pajamas combing through the muckiness of the internet. But to see something that’s Brockmire-level funny without having to clear your browser history, check out the sneak peeks and extras here.

Don’t miss the premiere of Brockmire April 5 at 10P on IFC.

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Mirror, Mirror

Portlandia Season 7 In Hindsight

Portlandia Season 7 Now Available Online and on the IFC App.

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Another season of Portlandia is behind us, and oh what a season it was. We laughed. We cried. And we chuckled uncomfortably while glancing nervously around the room. Like every season before it, the latest Portlandia has held a mirror up to ridiculousness of modern American life, but more than ever that same mirror has reflected our social reality in ways that are at once hysterical and sneakily thought-provoking. Here are just a few of the issues they tackled:

Nationalism

So long, America, Portland is out! And yes, the idea of Portland seceding is still less ludicrous than building a wall.

Men’s Rights

We all saw this coming. Exit gracefully, dudes.

Protests

Whatever you stand for, stand for it together. Or with at least one other person.

Free Love

No matter who we are or how we love, deep down we all have the ability to get stalky.

Social Status

Modern self-esteem basically hinges on likes, so this isn’t really a stretch at all.

These moments are just the tip of the iceberg, and much more can be found in the full seventh season of #Portlandia, available right now #online and on the #IFC app.

via GIPHY

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Spirit's Up

You Missed It, But Don’t Panic

Watch the 2017 Spirit Awards Right Now on the IFC App.

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The 2017 Independent Spirit Awards are over! Done! See you next year!
Moonlight won every award for which it was nominated, The Witch got some well-deserved rookie love, Nick Kroll & John Mulaney were perfect hosts, and Fred Armisen apparently died.

If you missed any of it, don’t freak. It’s 2017, which is the future. The magical immediacy of media technology will save you.

Watch the entire awards show, start to finish, on the IFC app or right here. RIGHT NOW. FOR FREE. Or, you know, whenever, because that’s the whole point.

If you’re still on the fence, don’t get comfortable. Here’s a sampler platter that’ll give you the flavor of everything that went down today. Fair warning: It’s real good.

Nick Kroll and John Mulaney

Perfect hosts. Perfect. Their opening routine was deadly funny, wicked smart, and invoked both David Lynch and Werner Herzog. A huge step up from the Academy Awards’ usual fart jokes, figuratively speaking.

Andy Samberg’s Surprise Cameo

We’ll never think of Eddie Vedder the same way again.

Best Supporting Female: Molly Shannon

Superstar! It’s been too easy to think of Molly exclusively in the context of her beloved characters, but her nuanced performance in Other People changes all of that. And man can she work a crowd.

Best Feature: Moonlight

This. Movie. We called it first, Oscar!

See the full list of winners here and enjoy the entire 2017 Spirit Awards now or anytime on IFC.com and the IFC app.

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