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The most-rented movies of 2011 probably aren’t what you’d expect

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With 2011 now firmly under wraps, kiosk superstars Redbox have announced their most-rented movies for 2011, broken down by genre. The quality of the films isn’t exactly surprising, given that insanely popular movies like “Transformers” don’t generally make the Academy lists. No, what’s notable is the films didn’t exactly do gangbusters at the box office; at least one of them would almost universally be considered a domestic flop.

The films are:

  • Most Rented Action Movie: “Green Hornet”
  • Most Rented Horror Movie: “Insidious”
  • Most Rented Comedy Movie: “Just Go With It”
  • Most Rented Drama Movie: “The Tourist”
  • Most Rented Family Movie: “Rango”
  • Most Rented total for all of 2011: “Just Go With It”

Let’s break those down by the numbers.


“Green Hornet”

The Michel Gondry-directed, Seth Rogen-starred superhero adaptation rolled out with $120 million budget, plus whatever additional monies Sony spent on Print & Advertising (P&A). The big-budget film debuted to weak results at the box office, garnering a little over $98 million domestic. Where the film cleaned up was overseas, where it nabbed another $130 million. Did it take a while for American audiences to catch up with their foreign brethren? Maybe, but it only earned $15 million in domestic DVD sales, so who knows? Apparently most folks were more happy to drop $1 to see it, than a theater ticket or home video sale. But for “Green Hornet” to surpass titles like “Transformers: Dark of the Moon,” “Harry Potter and the Deathly Hallows Part 2,” “Pirates of the Caribbean: On Stranger Tides,” and “Captain America”? Color me surprised, even if “Green Hornet” had more time on store shelves.


“Insidious”

Now this one makes more sense. Filmed on a shoestring budget of only $800,000 plus P&A, the James Wan-directed horror film managed a whopping $54 million at the domestic box office and another $43 million overseas, making it the most profitable film of 2011. With another $7.2 million in domestic DVD sales, it’s not surprising that Americans went out in droves to rent this low-budget gem.


“Just Go With It”

With an $80 million budget plus P&A, there was really no question whether this Adam Sandler comedy, co-starring Jennifer Aniston, would find a home at the box office. Sandler comedies usually do. But it’s somewhat surprising that it’s the most rented comedy of the entire year given that it generated only $103 million domestic with $14 million on home video. “The Hangover Part II,” for example, earned a whopping $254 million domestic , $322 million overseas and $26 million in US DVD sales. Could word-of-mouth have been a factor? Well, maybe. “Hangover 2” was rated 58% by audiences on Rotten Tomatoes, whereas “Just Go With It” reached 63% (the critics’ ratings were the other way around, by far). Even so, though, in a year filmed with huge-budget blockbuster films, for “Just Go With It” to take not only “Most Rented Comedy” but the all-encompassing “Most Rented of all of 2011” cake is fairly amazing.


“The Tourist”

With $100 million budget plus P&A, Johnny Depp and Angelina Jolie’s “The Tourist” bombed at the domestic box office, earning only $67 million. Where it succeeded however was overseas, where it racked up another $211 million. Another indicator that this would be a strong rental offering is in home video sales, where “The Tourist” managed to generate almost $17 million in sales. That’s around 25% of its entire American gross…pretty impressive. And while its two marketable stars may have not been enough to pull in a theater crowd, they’re big enough where they stand out at a DVD rental kiosk.


“Rango”

The second Johnny Depp release to make an appearance on the “Most Rented” list, “Rango” is another title that makes sense, but becomes more surprising when you compare it to other 2011 DVD releases. The film earned $123 domestic on a $135 budget plus P&A, and nearly almost as much internationally. It also racked up an impressive $22 million in domestic DVD sales. But as a 2011 release, it had incredibly strong competition from films like “Kung Fu Panda 2” ($165M domestic, $500M overseas) and “The Smurfs” ($142M domestic, $417M overseas). Perhaps word-of-mouth really did help on this one, as “Rango” is generally considered among the year’s best films, with a 88% critics rating on Rotten Tomatoes (although only 69% audience rating, so go figure). But the easier answer is that “Rango” was released mid-year, giving it considerably more time on shelves than other noteworthy family films.


Most Rented lists are always a little wacky given that films released earlier in the year have a better shot at making the list than those released later, but when movies like “Deathly Hallows Part 2” earn $22 million in DVD sales yet fail to make the list, it’s interesting to consider why (in that case, it’s probably because Potter fans want to purchase their beloved wizard rather than keep him as a one-night stand). Nonetheless, we hope you’ve enjoyed looking at the numbers with us. Bring on 2012!

Which of these surprised you the most? Let us know in the comments below, or on Facebook or Twitter.

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Stan Diego Comic-Con

Stan Against Evil returns November 1st.

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Photo Credit: Erin Resnick, GIFs via Giphy

Another Comic-Con International is in the can, and multiple nerdgasms were had by all – not least of which were about the Stan Against Evil roundtable discussion. Dana, Janet and John dropped a whole lotta information on what’s to come in Season 2 and what it’s like to get covered in buckets of demon goo. Here are the highlights.

Premiere Date!

Season 2 hits the air November 1 and picks up right where things left off. Consider this your chance to seamlessly continue your Halloween binge.

Character Deets!

Most people know that Evie was written especially for Janet, but did you know that Stan is based on Dana Gould’s dad? It’s true. But that’s where the homage ends, because McGinley was taken off the leash to really build a unique character.

Happy Accidents!

Improv is apparently everything, because according to Gould the funniest material happens on the fly. We bet the writers are totally cool with it.

Exposed Roots!

If Stan fans are also into Twin Peaks and Doctor Who, that’s no accident. Both of those cult classic genre benders were front of mind when Stan was being developed.

Trailer Treasure!

Yep. A new trailer dropped. Feast your eyes.

Catch up on Stan Against Evil’s first season on the IFC app before it returns November 1st on IFC.

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Grow TFU

Adulting Like You Mean It

Commuters makes its debut on IFC's Comedy Crib.

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Jared Warner, Nick Ciavarella, and Tim Dean were once a part of Murderfist, a group of comedy writers, actors, producers, parents, and reluctant adults. Together with InstaMiniSeries’s Nikki Borges, they’re making their IFC Comedy Crib debut with the refreshingly-honest and joyfully-hilarious Commuters. The webseries follows thirtysomethings Harris and Olivia as they brave the waters of true adulthood, and it’s right on point.

Jared, Nick, Nikki and Tim were kind enough to answer a few questions about Commuters for us. Here’s a snippet of that conversation…

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IFC: How would you describe Commuters to a fancy network executive you met in an elevator?

Nick: Two 30-somethings leave the Brooklyn life behind, and move to the New Jersey suburbs in a forced attempt to “grow up.” But they soon find out they’ve got a long way to go to get to where they want to be.

IFC: How would you describe Commuters to a drunk friend of a friend you met in a bar?

Jared: It’s a show about how f*cking stupid people who think they are smart can be.

IFC: What’s your origin story? When did you all meet and how long have you been working together?

Jared: Nick, Tim, and I were all in the sketch group Murderfist since, what, like 2004? God. Anyway, Tim and Nick left the group to pursue other frivolous things, like children and careers, but we all enjoyed writing together and kept at it. We were always more interested in storytelling than sketch comedy lends itself to, which led to our webseries Jared Posts A Personal. That was a show about being in your 20s and embracing the chaos of being young in the city. Commuters is the counterpoint, i guess. Our director Adam worked at Borders (~THE PAST!!~) with Tim, came out to a Murderfist show once, and we’ve kept him imprisoned ever since.

IFC: What was the genesis of Commuters?

Tim: Jared had an idea for a series about the more realistic, less romantic aspects of being in a serious relationship.  I moved out of the city to the suburbs and Nick got engaged out in LA.   We sort of combined all of those facets and Commuters was the end result.

IFC: How would Harris describe Olivia?

Jared: Olivia is the smartest, coolest, hottest person in the world, and Harris can’t believe he gets to be with her, even though she does overreact to everything and has no chill. Like seriously, ease up. It doesn’t always have to be ‘a thing.’

IFC: How would Olivia describe Harris?

Nikki:  Harris is smart, confident with a dry sense of humor but he’s also kind of a major chicken shit…. Kind of like if Han Solo and Barney Rubble had a baby.

IFC: Why do you think the world is ready for this series?

Nikki:  I think this is the most accurate portrayal of what a modern relationship looks like. Expectations for what your life is ‘supposed to look like’ are confusing and often a let down but when you’re married to your best friend, it’s going to be ok because you will always find a way to make each other laugh.

IFC: Is the exciting life of NYC twentysomethings a sweet dream from which we all must awake, or is it a nightmare that we don’t realize is happening until it’s over?

Tim: Now that i’ve spent time living in the suburbs, helping to raise a two year old, y’all city folk have no fucking clue how great you’ve got it.

Nikki: I think of it similar to how I think about college. There’s a time and age for it to be glorious but no one wants to hang out with that 7th year senior. Luckily, NYC is so multifaceted that you can still have an exciting life here but it doesn’t have to be just what the twentysomethings are doing (thank god).

Jared: New York City is a garbage fire.

See the whole season of Commuters right now on IFC’s Comedy Crib.

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C'mon Fellas

A Man Mansplains To Men

Why Baroness von Sketch Show is a must-see.

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Mansplaining is when a man takes it upon himself to explain something to a woman that she already knows. It happens a lot, but it’s not going to happen here. Ladies, go ahead and skip to the end of this post to watch a free episode of IFC’s latest addition, Baroness von Sketch Show.

However, if you’re a man, you might actually benefit from a good mansplanation. So take a knee, lean in, and absorb the following wisdom.

No Dicks

Baroness von Sketch Show is made entirely by women, therefore this show isn’t focused on men. Can you believe it? I know what you’re thinking: how will we know when to laugh if the jokes aren’t viewed through the dusty lens of the patriarchy? Where are the thinly veiled penis jokes? Am I a bad person? In order: you will, nowhere, and yes.

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Huge Balls

Did you know that there’s more to life than poop jokes, sex jokes, body part jokes? I mean, those things are all really good things, natch, and totally edgy. But Baroness von Sketch Show does something even edgier. It holds up a brutal funhouse mirror to our everyday life. This is a bulls**t world we made, fellas.

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Oh Canada

After you watch the Canadian powerhouses of Baroness von Sketch Show and think to yourself “Dear god, this is so real” and “I’ve gotta talk about this,” do yourself a favor and think a-boot your options: Refrain from sharing your sage wisdom with any woman anywhere (believe us, she gets it). Instead, tell a fellow bro and get the mansplaining out of your system while also spreading the word about a great show.

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Dudes, that’s the deal.
Women, start reading again here:


Check out the preview episode of Baroness von Sketch Show and watch the series premiere August 2 on IFC.

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