The most-rented movies of 2011 probably aren’t what you’d expect


Posted by on

With 2011 now firmly under wraps, kiosk superstars Redbox have announced their most-rented movies for 2011, broken down by genre. The quality of the films isn’t exactly surprising, given that insanely popular movies like “Transformers” don’t generally make the Academy lists. No, what’s notable is the films didn’t exactly do gangbusters at the box office; at least one of them would almost universally be considered a domestic flop.

The films are:

  • Most Rented Action Movie: “Green Hornet”
  • Most Rented Horror Movie: “Insidious”
  • Most Rented Comedy Movie: “Just Go With It”
  • Most Rented Drama Movie: “The Tourist”
  • Most Rented Family Movie: “Rango”
  • Most Rented total for all of 2011: “Just Go With It”

Let’s break those down by the numbers.

“Green Hornet”

The Michel Gondry-directed, Seth Rogen-starred superhero adaptation rolled out with $120 million budget, plus whatever additional monies Sony spent on Print & Advertising (P&A). The big-budget film debuted to weak results at the box office, garnering a little over $98 million domestic. Where the film cleaned up was overseas, where it nabbed another $130 million. Did it take a while for American audiences to catch up with their foreign brethren? Maybe, but it only earned $15 million in domestic DVD sales, so who knows? Apparently most folks were more happy to drop $1 to see it, than a theater ticket or home video sale. But for “Green Hornet” to surpass titles like “Transformers: Dark of the Moon,” “Harry Potter and the Deathly Hallows Part 2,” “Pirates of the Caribbean: On Stranger Tides,” and “Captain America”? Color me surprised, even if “Green Hornet” had more time on store shelves.


Now this one makes more sense. Filmed on a shoestring budget of only $800,000 plus P&A, the James Wan-directed horror film managed a whopping $54 million at the domestic box office and another $43 million overseas, making it the most profitable film of 2011. With another $7.2 million in domestic DVD sales, it’s not surprising that Americans went out in droves to rent this low-budget gem.

“Just Go With It”

With an $80 million budget plus P&A, there was really no question whether this Adam Sandler comedy, co-starring Jennifer Aniston, would find a home at the box office. Sandler comedies usually do. But it’s somewhat surprising that it’s the most rented comedy of the entire year given that it generated only $103 million domestic with $14 million on home video. “The Hangover Part II,” for example, earned a whopping $254 million domestic , $322 million overseas and $26 million in US DVD sales. Could word-of-mouth have been a factor? Well, maybe. “Hangover 2” was rated 58% by audiences on Rotten Tomatoes, whereas “Just Go With It” reached 63% (the critics’ ratings were the other way around, by far). Even so, though, in a year filmed with huge-budget blockbuster films, for “Just Go With It” to take not only “Most Rented Comedy” but the all-encompassing “Most Rented of all of 2011” cake is fairly amazing.

“The Tourist”

With $100 million budget plus P&A, Johnny Depp and Angelina Jolie’s “The Tourist” bombed at the domestic box office, earning only $67 million. Where it succeeded however was overseas, where it racked up another $211 million. Another indicator that this would be a strong rental offering is in home video sales, where “The Tourist” managed to generate almost $17 million in sales. That’s around 25% of its entire American gross…pretty impressive. And while its two marketable stars may have not been enough to pull in a theater crowd, they’re big enough where they stand out at a DVD rental kiosk.


The second Johnny Depp release to make an appearance on the “Most Rented” list, “Rango” is another title that makes sense, but becomes more surprising when you compare it to other 2011 DVD releases. The film earned $123 domestic on a $135 budget plus P&A, and nearly almost as much internationally. It also racked up an impressive $22 million in domestic DVD sales. But as a 2011 release, it had incredibly strong competition from films like “Kung Fu Panda 2” ($165M domestic, $500M overseas) and “The Smurfs” ($142M domestic, $417M overseas). Perhaps word-of-mouth really did help on this one, as “Rango” is generally considered among the year’s best films, with a 88% critics rating on Rotten Tomatoes (although only 69% audience rating, so go figure). But the easier answer is that “Rango” was released mid-year, giving it considerably more time on shelves than other noteworthy family films.

Most Rented lists are always a little wacky given that films released earlier in the year have a better shot at making the list than those released later, but when movies like “Deathly Hallows Part 2” earn $22 million in DVD sales yet fail to make the list, it’s interesting to consider why (in that case, it’s probably because Potter fans want to purchase their beloved wizard rather than keep him as a one-night stand). Nonetheless, we hope you’ve enjoyed looking at the numbers with us. Bring on 2012!

Which of these surprised you the most? Let us know in the comments below, or on Facebook or Twitter.

Watch More
Documentary Now! Robert Evans Mansion

The Reel Deal

Everything You Need To Know About “Mr. Runner Up” Inspiration Robert Evans

Watch the two-part finale of Documentary Now! this Wednesday at 10P on IFC.

Posted by on
Photo Credit: Everett Collection

In its upcoming two-part finale, Documentary Now! spoofs the crown jewel of docs: The Kid Stays In The Picture. It’s the autobiographical documentary about Robert Evans, the unlikely Hollywood mogul whose mix of self-aggrandizing bravado, classic good looks and extremely circumstantial good luck took him from being a salesman to an actor to the head of Paramount Pictures.

If you’ve never seen the film, it’s totally worth it. Rotten Tomatoes agrees, with a staggeringly-high approval rating. Watch it before, or watch it after — doesn’t matter. You’ll appreciate it whenever.

In the meantime, here’s a bit of background that will come in handy…

Robert Loves Robert

Robert Evans desk

USA Films/Everett Collection

Robert Evans is the ultimate Robert Evans fan. The movie was written, produced, directed and narrated by Robert Evans. It is totally unbiased.

He’s Kind Of A Big Deal

Robert Evans, Chinatown
Paramount Pictures

Evans produced some of Hollywood’s true classics: Chinatown, Rosemary’s Baby, The Godfather, Love Story…the list goes on. Totally legit and amazing movies.

He’s Also Kind Of A Joke

Wag The Dog
New Line Cinema

Evans has been parodied in TV shows and movies like Entourage and Wag The Dog. He is the quintessential “producer” you already have in your head.

So Wrong He’s Right

Robert Evans Slap
20th Century Film Corp

Robert Evans is a notorious narcissist whose love of self is so blind and sincere that it’s actually adorable.

There’s Something Missing

via Giphy

Entire sections of Robert Evans’ life are left out of the documentary. Maybe it’s because of timing. Maybe it’s because real life isn’t a tidy narrative. Who knows.

He Blew It

Spider coke

Evans had a pretty spectacular fall from grace. He was convicted of cocaine trafficking in the early 80’s, and was connected to a contract killing during the production of The Cotton Club. Oops.

Losing Is For Losers

Everett Collection
Everett Collection

In the Robert Evans mythology, all tragedies are just triumphs in disguise, and every story has a happy ending…for Robert Evans.

Bill Hader Jerry Wallach

With these simple facts in hand you are now prepared to thoroughly enjoy the two-part finale of Documentary Now! starting this Wednesday at 10/9c on IFC.

Watch More

Weird Roles

Anthony Michael Hall’s Most Rotten Movies

Catch Anthony Michael Hall in Weird Science on Friday at 8P on IFC.

Posted by on
Photo Credit: Universal/Everett Collection

Anthony Michael Hall was the quintessential ’80s nerd. We love him in classics like The Breakfast Club and National Lampoon’s Vacation. But even the brainiest among us has his weak spots. In honor of Weird Science airing this Rotten Friday, we analyze Hall’s worst movies.

Weird Science (1985) 56%

A low point for John Hughes, Weird Science is way too wacky for its own good. Anthony Michael Hall’s Gary and his pal Wyatt (Ilan Mitchell-Smith) create the “perfect woman.” Supernatural chaos ensues. The film costars a young Bill Paxton, floppy disks, and a general disconnect from all reality.

The Caveman’s Valentine (2001) 46%

This ambitious drama starring Samuel L. Jackson couldn’t live up to its rich premise. Jackson plays Romulus, a Juilliard-educated, paranoid schizophrenic who lives in a cave. Hall co-stars as Bob, a rich man, who wants to see Romulus play the piano. The plot centers around Romulus investigating a murder, but with so much going on, the movie never quite finds its rhythm.

All About the Benjamins (2002) 30%

Ice Cube plays a bounty hunter who teams up with Mike Epps’ con man to catch diamond thieves. Hall plays Lil J, a small-time drug dealer. It’s definitely a role we’ve never seen Hall in, but overall the movie isn’t funny or original enough to justify its violence.

Freddy Got Fingered (2001) 11%

This showcase for Tom Green’s goofy gross-out comedy is often hailed as one of the worst films of all time. Green plays Gord, a 20-something slacker, who dreams of having his own animated series. Hall is Dave Davidson, a CEO of an animation studio who eventually helps Gord find success. Too bad Tom Green wasn’t so lucky.

Johnny Be Good (1988) 0%

Hall plays against type as Johnny Walker, a star quarterback. Robert Downey Jr. is his best friend and Uma Thurman plays his devoted girlfriend. Despite the support of a future A-list cast, the movie lacks central conflict and charm. Or, as TV Guide put it, “Johnny be worthless.” Ouch.

Catch the “Too Rotten to Miss” Weird Science this Friday at 8P on IFC.

Watch More
Season 6: Episode 1: Pickathon

Binge Fest

Portlandia Season 6 Now Available On DVD

The perfect addition to your locally-sourced, artisanal DVD collection.

Posted by on

End of summer got you feeling like:

Portlandia Toni Screaming GIF

Ease into fall with Portlandia‘s sixth season. Relive the latest exploits of Fred Armisen and Carrie Brownstein’s cast of characters, including Doug and Claire’s poignant breakup, Lance’s foray into intellectual society, and the terrifying rampage of a tsukemen Noodle Monster! Plus, guest stars The Flaming Lips, Glenn Danzig, Louis C.K., Kevin Corrigan, Zoë Kravitz, and more stop by to experience what Portlandia is all about.

Pick up a copy of the DVD today, or watch full episodes and series extras now on IFC.com and the IFC app.

Watch More
Powered by ZergNet