A handy guide to the confusing world of IMAX

IMAX CINEMA, 7 stories high at SPACEPORT USA the cinema is s

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Everyone is talking about the new “Mission: Impossible” sequel “Ghost Protocol” and they’re all saying the same thing: you have to see it in IMAX. Director Brad Bird shot approximately 30 minutes of the film with IMAX cameras, and the results are said to be stunning. I’m not surprised; I remember seeing “The Dark Knight” in IMAX and literally gasping at the sight of those mammoth flyby images of Gotham City.

So if you’re like me, you’re probably dying to see the film, but there’s one big problem: where to find an IMAX theater? I live in Brooklyn; the closest true IMAX screen is in Manhattan at Lincoln Square, about an hour’s subway ride away. There are other, closer theaters that offer what’s called “IMAX Digital,” but that’s not as good: those screens feature bigger picture and sound than a standard multiplex auditorium, but they’re still markedly smaller than the real IMAX experience. This image from the Wharton School of Business makes it very easy to see the difference between IMAX or IMAX Digital

IMAX Size Guide

As you can see, it’s important to know before you go, particularly because there’s often no price difference between IMAX and IMAX Digital. In New York City, for example, a “Mission: Impossible – Ghost Protocol” ticket at the true IMAX theater at Lincoln Square is $19 — plus a $2 fee if you buy it in advance, like I just did. A ticket at one of the IMAX Digital screens in Manhattan will set you back either $18 or $19 depending on the location (for curious New Yorkers: the AMC 34th Street and AMC Empire on 42nd are a buck cheaper than the rest). In other words, you might pay almost the exact same price for a drastically different IMAX. No wonder some dissatisfied customers have started calling IMAX Digital “LieMAX.”

That’s why if you’re unsure, I recommend you head over to /Film, where Peter Sciretta put together a very useful piece about IMAX and IMAX Digital. It explains in greater detail the difference between the two formats and the history of IMAX’s 70mm film stock, but the real prize is on the article’s second page: a full list of all the real IMAX theaters in America. There’s even a link to a similar list of international IMAX venues for readers overseas.

Go take a look, and then seek out those theaters. Get your money’s worth. It might be hard, but hopefully it won’t be impossible.

How far is the closest real IMAX theater to you? Tell us in the comments below or write to us Facebook and Twitter.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”

Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”

But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.


It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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