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Joss Whedon’s “Cabin in the Woods” gets a trippy new poster

Joss Whedon’s “Cabin in the Woods” gets a trippy new poster (photo)

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New studio, new promotional strategy. Joss Whedon‘s horror flick “The Cabin in the Woods” was filmed several years ago to be released by MGM in early 2010, but got put on the back burner as that company went through hell and back. But since Lionsgate rescued the project and pegged it for an April 13, 2012 release date, publicity for the flick is gearing back up.

It’s interesting to see the different approaches each distributor is taking to the film, though. I personally was obsessed with the campaign ads MGM released for the flick back at Comic-Con 2009. With taglines like “if you hear a strange sound outside… have sex” and “if something is chasing you… split up” making fun of horror movie tropes, “The Cabin in the Woods” seemed like a refreshingly comic and self-aware horror movie, maybe along the lines of “Tucker and Dale vs. Evil.”

But Lionsgate wants fans to know that this is a full-blown scary movie. Their new poster emphasizes the fact that the flick has a lot of twists and turns, and is unlike anything its viewers will expect. “You think you know the story” certainly isn’t as clever as the previous taglines used, but it likely will appeal to a larger audience.

Whedon and “Alias,” “Lost” and “Cloverfield” scribe Drew Goddard wrote the movie, which is largely what the flick is selling itself on. But it’s interesting that neither MGM nor Lionsgate have opted to use the fact that the film stars “Thor’s” Chris Hemsworth as a marketing tool. Maybe it’s the fact that he shot the movie before he became a well-known star or maybe Lionsgate is just waiting until closer to the release date. Either way, this new poster is still pretty badass.


What do you think of Lionsgate’s new marketing for “The Cabin in the Woods”? Tell us in the comments section below or on Facebook and Twitter.

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.

Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.


Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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