The Revenge of the Nerds: How the 80’s movie foretold the rise of Geek Culture

The Revenge of the Nerds: How the 80’s movie foretold the rise of Geek Culture (photo)

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“Revenge of the Nerds,” that significant 80s cultural artifact, was a genuinely prophetic film. At the time of its release in 1984 it was morning in America and a muscular foreign policy against the then-Soviet Union nudged popular culture to valorize brawn and social ease and raw good looks. Introspection and lusting in one’s heart was of the previous, melancholy Carter years. In “Revenge of the Nerds,” a lovable gallery of geeks challenged the primacy of the cool crowd to the rousing anthem “We are the Champions.”

Fast forward. Raw good looks and brawn, of course, will never go out of fashion entirely. There will always be sports stars; there will always be financiers; there will always be Vogue magazine and fashion week. But there is also now an information economy — one of the few remaining sectors of our economy still flourishing — and a new-found respect for people like Steve Jobs, who made it cool to be creative, and Bill Gates, who makes it cool to save the world. Even our President, a self-avowed Trekkie, has made it cool to be perpetually wonkish. And former band nerd and President Bill Clinton channels his inner Superman daily in dealing with global inequalities.

But it is Hollywood that is the ultimate proving ground for cool – on a global level. It is why even a global star like Jackie Chan wants to make it here. Hollywood’s A-List – the Depps, the Jolies, the Berrys – epitomize what it is that we all want to emulate. Hollywood exudes cool. Nowadays that cool, incredibly, seeks the approval of the geeks.

Look at who is Hollywood Royalty now. Steven Spielberg: geek; James Cameron: geek; JK Rowling: geek; Oprah Winfrey: geek; Anne Sweeney: geek. Further, the great myth-makers – George Lucas and Peter Jackson and John Lassetter – are so utterly geek that they are as interested in the technical side of film-making as they are in the storytelling.

Comic-Con’s triumph, perhaps more than any other single event, signals the rise of the nerds. Niche programming is the hallmark of this fragmented digital age, and geeks are a highly educated and valuable demographic. It not so long ago that at some imaginary Comic-Con like event geek icon William Shatner, in his infamous SNL parody, asked the citric question: “Have you ever kissed a girl?” Such a question, while perfect for 1986, would never be asked now because the lords of Hollywood are too busy trying to win the approval of those “avids” – the film-goers formerly known as nerds.

Chris Nolan, perhaps the most famous nerd made good, rescued the Batman franchise. Nolan made Batman cool and borderline psychotic again. Perhaps it takes an avid – an intensely interested fan – to understand the psychology of an obsessive personality like that of the Bruce Wayne/Batman character. George Clooney and Val Kilmer (both consummate Hollywood player Joel Schumacher’s choices), two of the most handsome men of the age, had run the damn thing into the ground. They made Batman look too freshly-fucked. It was the case of too much Bruce Wayne – the lie — and not enough Dark Knight.

Joel Schumacher’s solution was to focus more on the movie-star looks of the leads, sacrificing story for one-liners and tongue-in-cheek quips. It was like Schumacher thought of Batman through the outmoded lens of the swashbuckling swordsman of Hollywood yesteryear and not through the gritty prism of Frank Miller. I’m fairly sure neither Kilmer nor Clooney ever read a Detective comic previous to making the film, just as much as I’m fairly sure that Chris Nolan did. Thus the broody Christian Bale, another avid formerly known as a nerd, was the inspired choice to carry the franchise forward.

Comic book movies are Hollywood tent poles because they perfectly combine action and story. Their heroes fight against the odds and they are more at home when they are saving the world than in everyday social situations. Nerds, of course, have always known this. The Sam Raimi’s of the world were always wondering whether or not Mary Jane and Peter Parker would ever get together, whether Spider-man would ever balance the lives of both the spider and the man. And now they have the power to make it so.

Are you through being cool? Tell us in the comments below or on Facebook or Twitter.

Gigi Rotblum, Ricky – Photo Credit: Adam Rose/IFC

Cooking With Gigi

5 Ways to Prepare For Tonight’s Gigi Does It and Become a Culinary Expert

Get in the kitchen with Gigi Mondays at 10:30P on IFC.

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It’s Monday, so you know what that means: Break out the turquoise eye shadow and bedazzled sweater! Tonight’s all new Gigi Does It at 10:30P ET/PT will keep you charged for the rest of the week. But before you forge headlong into septuagenarian hilarity, here are five ways to get ready for tonight’s episode.

1. Brush up on your culinary skills.

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According to Gigi, every dish should be prepared with a lotta love and a little bit of lust. But be sure to keep the ecstasy to a minimum and all bodily fluids outside the pot.

2. Experience the Great White North’s signature dish.

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French fries, cheese curds and gravy — poutine is a delicacy that isn’t for everyone. Love it or hate it, you should have at least a few bites if you want to be considered a true Canadian.

3. Whip up some “special” cookies.

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Competition is fierce when Gigi and her friends vie for the affections of eligible bachelor Melvin. Cookies are always a good idea to win someone’s heart — particularly if they’re baked with love and a little “extra” ingredient.

4. Watch the video Facebook doesn’t want you to see.

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Deemed “Too Hot for Facebook,” this montage of Gigi-isms removes the bleeps and blurs for a raw, NSFW look at the foul-mouthed granny in action.

5. Crack open Gigi’s book.

Gigi Does It Book Cover

Like most seniors, Gigi knows how little appreciation grandparents receive from their grandkids. Which is why the saucy old broad penned a children’s book reminding today’s youth to call their dear grandmothers. Give it a read here.


Masters of Disguise

10 Celebs Who Went in Disguise For a Laugh

Catch David Krumholtz in Gigi Does It starting October 1st at 10:30P on IFC.

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Are you ready for Gigi Rotblum? Armed with a hefty bank account left to her by her late hubby, the 76-year-old yenta is grabbing life by the balls and shocking everyone within earshot with her no-nonsense attitude.

But it turns out there’s a man behind the granny — Yes, the star of the new IFC series Gigi Does It is actually actor David Krumholtz, who you probably know from shows like Numb3rs and movies like Harold and Kumar Go to White Castle. Krumholtz causes all kinds of trouble when he encounters people while undercover as his prosthetically enhanced alter ego.

In honor of the premiere of Gigi Does It, join us for a look at a long line of celebrities who’ve gone undercover for laughs.

1. David Krumholtz

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Krumholtz isn’t the first big-name celeb to become unrecognizable for a good, old-fashioned prank, but he’s definitely our new favorite. Accompanied by her trusty male nurse, Gigi isn’t afraid to give an art gallery curator her creative opinion on the works in his collection, or to tell a bunch of grannies how she slipped a nip in front of her grandkids. (Click here to watch a free episode of Gigi Does It.)

2. Drake

Despite his immense stardom, Drake is a polarizing figure. There are many people who have no patience for him or his music, and to weed these people out for himself, the hip hop star went undercover on the street in California. Thankfully, Jimmy Kimmel and his “I Witness News” team were on hand to watch the whole thing play out.

3. Channing Tatum

Everyone loves Channing Tatum. It’s not rocket science. But add in a special early screening of Magic Mike XXL, male strippers, and an added surprise, and it’s no wonder people couldn’t contain themselves. The added surprise was Tatum going undercover as an old man conducting a survey with the attendees. People laughed when he later gyrated on the lap of a woman in the front row, but the party really took off when he revealed his true identity.

4. Arnold Schwarzenegger

Ah-nuld can’t really go anywhere without getting noticed. So in order to promote the After School All-Stars charity, the Terminator star disguised himself as a trainer at a Gold’s Gym who just happened to sound exactly like Arnold Schwarzenegger. Thankfully his intense mustache didn’t scare folks off from ever setting foot inside a gym again.

5. David Beckham

Ellen DeGeneres likes to use her powers for good, making some of the celebrity guests on her talk show go in disguise to prank regular folks. For David Beckham, the comedienne had him pose as a Target employee and say and do ridiculous things to get customers to smell his cologne. Like Schwarzenegger, however, people caught on pretty quickly that it was really the soccer star under that fake mustache and glasses.

6. Ashton Kutcher

The That ’70s Show star made a career out of pranking people with Punk’d, so he decided to use his skills in this arena to sell some tablets. The actor became Coordrey, a product engineer for Lenovo, in order to get customers to purchase their new product. Normally we would denounce those who would shamelessly use their powers for commercial purposes, but this is pretty amusing.

7. Kim Kardashian

Raise your hand if you would like to tell Kim Kardashian what you really think of her — to her face, no less. Some people inadvertently got to do that when the princess of the Kardashian clan went undercover on an episode of Celebrity Undercover. The premise was that candidates were being interviewed for a job as Kim’s assistant, while the reality star herself got to hear what everyone was saying about her.

8. Bryan Cranston

Cranston pulled the perfect prank at Comic Con 2013 by walking around the show floor as his Breaking Bad alter ego Walter White. The mask was so spot-on, no one realized it was the actual Heisenberg underneath.

9. Johnny Knoxville

The Jackass maven had a huge comedy hit by disguising himself under prosthetic make-up to play a cranky senior. Perhaps he should drop by Gigi’s place for a cocktail or two.

10. Sacha Baron Cohen

Whether as Borat, Ali G or Bruno, Sacha Baron Cohen has made a career out of pranking people with his outrageous characters.

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Ghostbusters Sitcom

See What Ghostbusters Would Look Like As an ’80s Sitcom

See what happens when Ghostbusters meets Charles in Charge.

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Have you ever wondered what Ghostbusters would be like if it was a little more like Bosom Buddies? Check out our video that reimagines the Ivan Reitman comedy classic as a 1980s sitcom straight out of the Who’s the Boss? and Growing Pains playbook. Ghostbusters with a peppy ’80s theme song is guaranteed to make you feel good.

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Benders Tonight

5 Ways to Get Ready For Tonight’s All-New Benders

Catch Benders tonight at 10P on IFC

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Thank Chubbys it’s Thursday! Follow these tips for preparing for tonight’s brand new Benders if you want to end the week in style.

1. Throw a Chickenpox Party.

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Beer helps cure chicken pox, right?

2. Get Your Flu Shot.

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Just a friendly reminder that it’s cold and flu season. You don’t want to empty the contents of your stomach during your next game of floor hockey like poor Sebalos. Serious party foul, bro.

3. Recruit Some Friends

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Get your friends on Team Uncle Chubbys with this recruitment video.

4. Practice the “What up, bro?” Move.

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Your bros will never know what hit them.

5. Prepare for The Force to Awaken in You.


There is no try when it comes to chugging beer. Do like the Benders or do not.

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