DID YOU READ

Think “The Muppets” are selling out? Think again.

Think “The Muppets” are selling out?  Think again. (photo)

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The Muppets sure are busy these days. Their new movie — their first in twelve years — opens in theaters on Thanksgiving and Jim Henson’s famous creations have been popping up everywhere to promote it. They’ve made a billion parody trailers, a cover album of their old hits, and cranked out tons on TV cameos including, most strangely, an appearance on WWE’s Monday Night Raw. In the wake of this marketing, I’ve started to see articles online and hear rumblings from friends and other critics that this behavior represents conduct unbecoming of The Muppets. That somehow the Muppets should be better than pimping their movie on pro wrestling.

That’s ridiculous. It is impossible for The Muppets to sell out. Why? Because the Muppets have been appearing in advertisements a lot longer than they’ve been appearing in movies.

From the earliest days of his company, Jim Henson boosted the income he made working in television by producing commercials. Although the word “commercial” doesn’t appear once in the Muppets’ Wikipedia page, their work in television ads throughout the 1950s and 60s were important both to the growth of Henson’s company and the growth of his characters.

Before he was the Muppets’ resident piano player, for example, Rowlf the Dog was a pitchman for Purina dog food. He was specifically created for the company’s ads starting in 1962.

Rowlf wasn’t the only Muppet to get his start in commercials and transition into a featured character on television. See if you recognize this iconic Muppet in one of his first appearances, hawking potato chips before he developed a taste for sweets.

Many of Henson’s vintage commercials are shameless, and it definitely feels a little strange to watch a beloved childhood icon extolling the virtues of Esskay thick-cut bacon. But Henson’s ads were also very mature for their time, both in form and content, and they sported a cutting edge sense of humor. For example, watch this inspired ad for La Choy canned chow mein, featuring the adorably clumsy La Choy Dragon. The background gag with the store clerk and the fire extinguisher looks like something that would feel right at home in a 2011 commercial — and this spot is almost 50 years old.

While we often think of vintage marketing as quaint and dated, Henson’s commercials remain fresh and sometimes shockingly subversive. Check out this one for Ideal Toys’ Muppet puppets for kids. Listen particularly to the incredibly dark lyrics of the song the puppets sing. If this commercial aired today, it — and maybe the entire Muppet brand — would be banned instantly.

Bear these ads in mind the next time you kvetch that the Muppets have gotten away from their core values. In fact, every time Kermit, Miss Piggy, and the rest of the gang cleverly shill for Alamo Rent-a-Car or MasterCard they’re just getting a little bit closer to their roots.

Do you think The Muppets have sold out? Tell us in the comments below or on Facebook and Twitter. And for more on Jim Henson’s commercial work, check out the fabulous Jim Henson’s Fantastic World exhibit at the Museum of the Moving Image through January 16.

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Flame Out

Brockmire and Other Public Implosions

Brockmire Premieres April 5 at 10P on IFC.

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There’s less than a month until the Brockmire premiere, and to say we’re excited would be an insulting understatement. It’s not just that it stars Hank Azaria, who can do no wrong (and yes, that’s including Mystery Men, which is only cringeworthy because of Smash Mouth). It’s that the whole backstory of the titular character, Jim Brockmire, is the stuff of legends. A one-time iconic sportscaster who won the hearts of fans and players alike, he fell from grace after an unfortunate personal event triggered a seriously public meltdown. See for yourself in the NSFW Funny or Die digital short that spawned the IFC series:

See? NSFW and spectacularly catastrophic in a way that could almost be real. Which got us thinking: What are some real-life sports fails that have nothing to do with botched athletics and everything to do with going tragically off script? The internet is a dark and dirty place, friends, but these three examples are pretty special and mostly safe for work…

Disgruntled Sports Reporter

His co-anchor went offsides and he called it like he saw it.

Jim Rome vs Jim “Not Chris” Everett

You just don’t heckle a professional athlete when you’re within striking distance. Common sense.

Carl Lewis’s National Anthem

He killed it! As in murdered. It’s dead.

To see more moments just like these, we recommend spending a day in your pajamas combing through the muckiness of the internet. But to see something that’s Brockmire-level funny without having to clear your browser history, check out the sneak peeks and extras here.

Don’t miss the premiere of Brockmire April 5 at 10P on IFC.

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Mirror, Mirror

Portlandia Season 7 In Hindsight

Portlandia Season 7 Now Available Online and on the IFC App.

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Another season of Portlandia is behind us, and oh what a season it was. We laughed. We cried. And we chuckled uncomfortably while glancing nervously around the room. Like every season before it, the latest Portlandia has held a mirror up to ridiculousness of modern American life, but more than ever that same mirror has reflected our social reality in ways that are at once hysterical and sneakily thought-provoking. Here are just a few of the issues they tackled:

Nationalism

So long, America, Portland is out! And yes, the idea of Portland seceding is still less ludicrous than building a wall.

Men’s Rights

We all saw this coming. Exit gracefully, dudes.

Protests

Whatever you stand for, stand for it together. Or with at least one other person.

Free Love

No matter who we are or how we love, deep down we all have the ability to get stalky.

Social Status

Modern self-esteem basically hinges on likes, so this isn’t really a stretch at all.

These moments are just the tip of the iceberg, and much more can be found in the full seventh season of #Portlandia, available right now #online and on the #IFC app.

via GIPHY

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Spirit's Up

You Missed It, But Don’t Panic

Watch the 2017 Spirit Awards Right Now on the IFC App.

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The 2017 Independent Spirit Awards are over! Done! See you next year!
Moonlight won every award for which it was nominated, The Witch got some well-deserved rookie love, Nick Kroll & John Mulaney were perfect hosts, and Fred Armisen apparently died.

If you missed any of it, don’t freak. It’s 2017, which is the future. The magical immediacy of media technology will save you.

Watch the entire awards show, start to finish, on the IFC app or right here. RIGHT NOW. FOR FREE. Or, you know, whenever, because that’s the whole point.

If you’re still on the fence, don’t get comfortable. Here’s a sampler platter that’ll give you the flavor of everything that went down today. Fair warning: It’s real good.

Nick Kroll and John Mulaney

Perfect hosts. Perfect. Their opening routine was deadly funny, wicked smart, and invoked both David Lynch and Werner Herzog. A huge step up from the Academy Awards’ usual fart jokes, figuratively speaking.

Andy Samberg’s Surprise Cameo

We’ll never think of Eddie Vedder the same way again.

Best Supporting Female: Molly Shannon

Superstar! It’s been too easy to think of Molly exclusively in the context of her beloved characters, but her nuanced performance in Other People changes all of that. And man can she work a crowd.

Best Feature: Moonlight

This. Movie. We called it first, Oscar!

See the full list of winners here and enjoy the entire 2017 Spirit Awards now or anytime on IFC.com and the IFC app.

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