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R-rated comedies rating highly at the summer box office

R-rated comedies rating highly at the summer box office (photo)

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At Badass Digest, Devin Faraci has a piece entitled “The Summer of The R-Rated Comedy,” declaring that the success of movies like “The Hangover Part II” ($250.8 million and counting), “Bridesmaids” ($158.1 million and counting), “Bad Teacher” ($78.7 million and counting) and the just released “Horrible Bosses” ($28.1 million in its opening weekend, better than the family-friendly “Zookeeper”) means that “R-rated comedies are back in a big way.”

“The story coming into Summer 2011 was that we had a whole bunch of superhero movies on deck; well, none of those have really set the world on fire (although ‘Thor’ has done okay), but it’s the quiet legion of R-rated movies that have really cleaned up.

This was something I was considering too as I looked over the weekend’s box office chart. On Friday, I was listening to local radio, and several DJs who have a sort of fantasy box office league, betting on which movies will open the biggest, were discussing the weekend’s releases. The unquestioned given amongst all three guys was that “Zookeeper” was going to be the highest grossing new movie of the weekend, and that it would flatten the competition. That didn’t turn out to be the case; it made $21.0 million to “Horrible Bosses” $28.1. Now you might say that had something to do with marketing, or star power (“Zookeeper” had just Kevin James on the poster; “Horrible Bosses” had Jennifer Aniston and Colin Farrell and Jason Bateman and Kevin Spacey) or the fact that “Zookeeper” looked carcinogenically bad. But “Paul Blart: Mall Cop” had all of those problems in 2009 and became a surprise hit. So maybe there is something to this R-rated renaissance.

When comparing this particular batch of R-rated comedies, it may be worth nothing something else about them: these are not R-rated movies aimed at teenagers. These aren’t stories about teenagers getting laid, or teenagers going to college and getting laid, or college kids who get laid off on a wacky road trip, getting laid. These are all films about adults; immature, foul-mouthed adults, yes, but adults all the same. They’re not sex comedies. And right now there aren’t a lot of mainstream options out there for adults in theaters. If you don’t want Terrence Malick or Woody Allen, you either take an R-rated comedy or risk date night on super-heroes or animated talking cars or pandas.

I guess we should also acknowledge that these films, are, to varying degrees, all pretty good too. We might to be having this discussion about “Bridesmaids” if it wasn’t funny and smart about female relationships, or about “Horrible Bosses” if the film didn’t have a pretty crackerjack murder/revenge plot. “Bridesmaids” has been a huge word-of-mouth hit; by now it’s $26.2 million opening is just an unusually low 16% of its total gross (“Pirates 4” opening weekend, for example, accounts for 38% of its total gross). But again: “Paul Blart: Mall Cop” was a massive hit. So you never know.

Faraci says the lesson of this summer is to “be cheap. Make the movies cheaply and you will make a profit on them.” As I wrote last week, Hollywood studios have already started taking the advice, thanks to comedies’ weak box office overseas. And just to throw a little cold water on this whole R-rated comedy renaissance, let’s consider how these movies have done internationally. With the exception of “The Hangover Part II” (everyone loves a face tattoo joke), they’re not anywhere near as successful in foreign countries as they are here. Despite being the biggest surprise hit of the summer in the United States, “Bridesmaids” has made just $48.5 million abroad. Some of its grosses are crazy low. It made only $37,342 in Iceland. Come on Iceland! “Horrible Bosses” hasn’t opened internationally yet, but “Zookeeper” has; when you combine domestic and foreign box office together, it’s made more money than “Horrible Bosses.” Cue ominous dramatic music.

So it’s the summer of R-rated comedies here. Everywhere else, it’s pretty much the summer of “Transformers” and “Pirates 4.” Which means there’s a very good chance this summer won’t be endless.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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