DID YOU READ

Rhett & Link: Commercial Kings LoCo Awards and Sweepstakes

Rhett & Link: Commercial Kings LoCo Awards and Sweepstakes (photo)

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Have you ever watched a local commercial and thought to yourself, “That commercial is The Worst. It should get an award!” Now, thanks to Rhett and Link, it can! In conjunction with IFC’s new show “Rhett & Link: Commercial Kings” you can nominate the best in the worst of local commercials for The LoCo Awards.

The LoCos allows fans to upload and vote for their favorite local commercials, in 10 categories, now through July 20. But wait, there’s more! Every day that a fan votes, they can enter into a sweepstakes to win one of ten $250 prizes, which we hope will be used to help support a local business in their community. One of these ten $250 prize winners will also receive the costume worn by Roger, owner of the Presidential Carwash, which is priceless.

The categories/honors up for grabs include:

– The Palme d’ LoCo: Best Local Commercial Overall
– Best Performance by an Animal or Child
– Best Original Song/Jingle
– The Jaw Dropper: Most Memorable Special Effect or Set Design
– The Star Swipe Award: Best Use of Graphics
– The William Shatner Honor (Most Overly Dramatic Performance in a Local Commercial)
– Most Unforgettable Tagline
– Best Costume or Mascot
– The LoCo Golden Turkey: The commercial most in need of Rhett & Link’s help!
– The Lifetime Achievement Award: Bestowed upon a memorable, and perhaps even deceased, local advert pitchperson legend

To further explain the new awards show, Rhett and Link made this little commercial:

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“Rhett & Link: Commercial Kings” premieres on IFC on Friday, June 24th at 10 p.m. ET

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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