DID YOU READ

Activision to Hold “Call of Duty” Event in September

Activision to Hold “Call of Duty” Event in September (photo)

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What do you do when your military shooter franchise spawns the best-selling game of all time? If you’re Activision and the franchise is “Call of Duty, ” you throw a party. The California-based publisher just announced that they’ll be holding an event called “Call of Duty XP 2011” over Labor Day weekend in Los Angeles.

Going by what CEO of Activision Publishing Eric Hirshberg had to say in an interview I did with him, XP 2011 sounds like a glorious exercise in “‘Call Of Duty,’ f*** yeah!” flag-waving:

We’re constructing an accurate, full-scale version of the legendary Pit multiplayer map from Modern Warfare 2 and we’re using it as a paint-ball stadium. Fans will be able to run the Pit for real this time.

We’re going to be hosting a tournament with real fans and real players that we’re cosponsoring with Xbox 360 that is worth a million dollars in cash prizes.

Triple A talent will be doing live performances, too. We’re not ready to unveil who they are yet, but those performances alone will probably be worth the price of admission.

That price will $150 a head, with an estimated 6000 fans in attendance. 100% of the proceeds will be going to the Call of Duty Endowment, an Activision-founded charity that helps veterans with job placement assistance. Gamers who show up will be the first to try out the hotly-anticipated multiplayer modes in “Call of Duty: Modern Warfare 3,” the sequel to last year’s record-breaking “COD: Black Ops.” You’ll also be getting the lowdown on the Call of Duty Elite social network platform, which will be like a FPS Facebook for COD players. If you do well in the Elite beta launching over the summer, you could qualify for the $1 million dollar multiplayer tournament that Activision’s also holding at the event.

Tickets go on sale on July 19th. It’ll be interesting to see how quickly a fan fest just for “Call of Duty” players will sell out, and just how much it will penetrate the mainstream, non-gamer consciousness.

Are you going to wrangle up a posse to head out to Call of Duty XP 2011? Let us know in the comments below or on Facebook or Twitter.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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