DID YOU READ

Viral signs: Sony’s obsession with the Internet

Viral signs: Sony’s obsession with the Internet (photo)

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Last week, the hyperpolarizing California hip-hop collective Odd Future Wolf Gang Kill Them All–or OFWGKTA, or Odd Future, or those 11 dudes who have become as much of a meme as a musical outfit–confirmed that they’ve signed a deal with RED Distribution/Sony. It’s not a record deal, per se; rather, it is the launch of a new, largely autonomous label beneath Sony’s enormous, multinational umbrella. Odd Future’s members will make the records and all of the decisions about them; if all goes well, RED will simply make sure they’re sold where and how they’re meant to be sold.

Whatever your opinion of Odd Future, it is, at the very least, a victory for a group who’ve gotten this far by saying (sometimes regrettably) exactly what they’ve wanted to say. By the looks of it, they’ll be able to keep doing just that on a much grander and potentially more lucrative scale. The flipside, though, is that it’s another indication that major labels–epitomized here by the ostensibly Internet-interested Sony–are eating whatever the Web serves them and hoping it makes them money. Late last year, Sony (or the imprint Columbia) signed Cults, a retro pop outfit of art-school kids from New England; their charming four songs, all distributed through their Bandcamp website, got a lot of attention, and they got a record deal out of the hubbub. Last month, Sony signed 2Cellos, a subject-says-it-all European duo who quickly clocked 5,000,000 YouTube hits with their cover of Michael Jackson’s “Smooth Criminal.” (It’s bad when a band makes you miss Alien Ant Farm.) In short, labels are looking for salvation in the same network that threatens to kill them; taking the long view, you have to think it’s the customer who’s going to suffer.

Labels, at their best, serve both as filters and fertilizers, selecting worthy bands and sometimes investing time and money to make those bands better. These roles aren’t always concomitant, of course. An excellent little experimental label like Family Vineyard, for instance, can’t really squander resources grooming Paul Flaherty’s beard for a press photo, but they do consistently seek out and release compelling music. It’s a brand you can trust. Major labels aren’t always the best at selecting compelling bands, but they can take a band with loads of potential and prepare their sound and story for the masses. The Avett Brothers are a recent Sony success story (also via Columbia) of just that. Signing viral bands–or acts that amass popularity and buzz via the Internet first–shortchanges that whole process a bit. The intended audience already knows what the product is all about; now, the label’s just have to hope there’s enough product to actually sell something. The consumer is no longer trusting a brand; the consumer is trusting brands that trust in the Internet. Typing that was scary enough.

Signing bands with a built-in fanbase is nothing new. A load of very popular bands that now call independent labels home once got a push from major-label bucks–Spoon, for instance, were on Elektra before finding sanctuary at Merge. And reality-cum-game shows like American Idol find fans by the millions for unknown teenage country boys like Scotty McCreery, who will, no doubt, find a label to call home no matter how the votes soon fall. But both of those models seem more diligent and demanding than simply going for whatever’s got Twitter all aflutter. Hell, Osama bin Laden isn’t even trending today.

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Bro and Tell

BFFs And Night Court For Sports

Bromance and Comeuppance On Two New Comedy Crib Series

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“Silicon Valley meets Girls meets black male educators with lots of unrealized potential.”

That’s how Carl Foreman Jr. and Anthony Gaskins categorize their new series Frank and Lamar which joins Joe Schiappa’s Sport Court in the latest wave of new series available now on IFC’s Comedy Crib. To better acquaint you with the newbies, we went right to the creators for their candid POVs. And they did not disappoint. Here are snippets of their interviews:

Frank and Lamar

via GIPHY

IFC: How would you describe Frank and Lamar to a fancy network executive you met in an elevator?
Carl: Best bros from college live and work together teaching at a fancy Manhattan private school, valiantly trying to transition into a more mature phase of personal and professional life while clinging to their boyish ways.

IFC: And to a friend of a friend you met in a bar?
Carl: The same way, slightly less coherent.

Anthony: I’d probably speak about it with much louder volume, due to the bar which would probably be playing the new Kendrick Lamar album. I might also include additional jokes about Carl, or unrelated political tangents.

Carl: He really delights in randomly slandering me for no reason. I get him back though. Our rapport on the page, screen, and in real life, comes out of a lot of that back and forth.

IFC: In what way is Frank and Lamar a poignant series for this moment in time?
Carl: It tells a story I feel most people aren’t familiar with, having young black males teach in a very affluent white world, while never making it expressly about that either. Then in tackling their personal lives, we see these three-dimensional guys navigate a pivotal moment in time from a perspective I feel mainstream audiences tend not to see portrayed.

Anthony: I feel like Frank and Lamar continues to push the envelope within the genre by presenting interesting and non stereotypical content about people of color. The fact that this show brought together so many talented creative people, from the cast and crew to the producers, who believe in the project, makes the work that much more intentional and truthful. I also think it’s pretty incredible that we got to employ many of our friends!

Sport Court

Sport Court gavel

IFC: How would you describe Sport Court to a fancy network executive you met in an elevator?
Joe: SPORT COURT follows Judge David Linda, a circuit court judge assigned to handle an ad hoc courtroom put together to prosecute rowdy fan behavior in the basement of the Hartford Ultradome. Think an updated Night Court.

IFC: How would you describe Sport Court to drunk friend of a friend you met in a bar?
Joe: Remember when you put those firecrackers down that guy’s pants at the baseball game? It’s about a judge who works in a court in the stadium that puts you in jail right then and there. I know, you actually did spend the night in jail, but imagine you went to court right that second and didn’t have to get your brother to take off work from GameStop to take you to your hearing.

IFC: Is there a method to your madness when coming up with sports fan faux pas?
Joe: I just think of the worst things that would ruin a sporting event for everyone. Peeing in the slushy machine in open view of a crowd seemed like a good one.

IFC: Honestly now, how many of the fan transgressions are things you’ve done or thought about doing?
Joe: I’ve thought about ripping out a whole row of chairs at a theater or stadium, so I would have my own private space. I like to think of that really whenever I have to sit crammed next to lots of people. Imagine the leg room!

Check out the full seasons of Frank and Lamar and Sport Court now on IFC’s Comedy Crib.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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