Coachella will repeat itself for two weekends in 2012; won’t you feel cheated?

Coachella will repeat itself for two weekends in 2012; won’t you feel cheated? (photo)

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Citing the plethora of people who couldn’t attend Coachella this year because of how quickly the annual Spring festival sold out, organizers revealed this morning that Coachella 2012 will be replicated over two weekends. That’s right: The same bands that play April 13-15 will hang around for another weekend, playing for a different crowd (and, let’s be honest, a different set of people with the money to buy new tickets) in the same location April 20-22.

“We know many of you were unable to attend this year’s festival because passes sold out much sooner than anticipated. We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm,” reads an announcement posted earlier today at www.coachella.com. “We will attempt to produce two identical festival weekends. That means same lineup, same art, same place, different people.”

One day later, and we might assume that Coachella is also trying to invent June Fools’ Day. But tickets for Coachella 2012 go on sale Friday, June 3, so we assume the joke isn’t, well, a joke. This new Coachella model presents a few interesting questions that only time–and Coachella 2012–will answer: Will booking agents be content to take a higher pay for their band in order to have them sit around for a week and wait for the next shows? Or will those bands simply flood the neighboring markets during the week between their sets? Will this hang the smaller bands out for broke? And part of Coachella’s appeal has long been its star power. That is, famous people just show up and hang out, giving social media the chance to galvanize Coachella as, for one weekend a year, the hippest place to be in the world. Will the stars show up for two weekends?

The essential problem, though, seems to be one of replicating and then quantifying fan experience. Music festivals are at their best when spontaneity presents an unplanned and unorganized spark; those are the moments–sudden collaborations, serendipitous encounters, songs about the rain played in the rain–that people leave festivals talking about, no matter how many of their favorite bands they saw play their favorite songs within the span of a weekend. That’s the sort of stuff that, unless Coachella is willing to micro-manage on the tiniest level, won’t be replicated between weekends, whether or not the same bands play in the same order on the same day. Shows like The Warped Tour and Dave Matthews Band’s Caravan handle this problem by moving each time, so as to change the settings and circumstances. Otherwise, it’s not fair to fans who will pay the same price for different experiences at festivals that are, nominally and geographically, exactly the same. Imagine how you’d feel if someone asked you what you thought of that one zany Coachella moment about which everyone wrote for the week after, only to admit that you saw Coachella 2012 Pt. 2, not Pt. 1. I’d want a refund.

So, what do you think: Ready to take your chances and spend your money on one Coachella, and not the other?

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”

Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”

But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.


It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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