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IFC’s SXSW Interactive Schedule and Guide to Stratlandia

IFC’s SXSW Interactive Schedule and Guide to Stratlandia (photo)

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So this morning I flew out of LAX double-secret first class Plutonium elite status and finally arrived in Austin where I’ve now toured my personal accommodations (luxury) and the Stratlandia headquarters at IFC Crossroads house (jacked to the gills with indie dopeness). Now I wanted to give you guys just a taste of some of the cutting-edge Interactive coverage and events we’ve got lined up for IFC’s SXSW Livestream over the next several days (the full schedule with film & music is here).

We’ll be adding even more surprise guests, doing some impromptu South By South Best howtutorials, and generally killing it and winning the whole deal. So set your Internet DVR’s (I just invented that, don’t steal my idea), because I’m getting ready to strat-jack Austin into weblivion. Also, if you miss the Livestreams, check back anyway because we’ll be posting the vids separately so they go super viral.

FRIDAY MARCH 11th

My personal guided tour of the IFC Crossroads House. I’ll walk you through the IFC House, showing you all the next-lev tech and innovations. It’ll be like Cribs, except even cooler and classier. (12:30 PM C/1:30 PM ET)

South by South Strat: The Greatest Keynote Speech of All Time. I’ll be doing a live webinar of my famous viral presentation, STRAT, which I proposed to be the keynote for the whole festival this year, but SXSW foolishly rejected. (Streaming live at 1:00p C/2:00p ET)

One of One with Pete Cashmore. I will finally get to sit down with one of my longtime Internet heroes, Pete Cashmore, for a very disruptive strat chat with the (beautiful) man behind social media juggernaut Mashable. (Streaming live at 6:00p C/7:00p ET)

What’s Up With Reggie Watts? Alex will talk to innovative musician/comedian Reggie Watts, and try to figure out what the deal is with his personal brand. (Streaming live at 8:30p C/9:30p ET)

SATURDAY MARCH 12th

One on One With Gary Vaynerchuk. I am super-psyched to “crush it” with strat genius and wine guy Gary V., whose new book The Thank You Economy is blowing up paradigms and changing the way we innovate business. (Streaming TBD)

One on One with Frank Rose. I’m going talk to author and journalist Frank Rose (Wired Magazine) about his new book The Art of Immersion: How the Digital Generation is Remaking Hollywood, as well as my own ideas for how to give Hollywood a real sexy Internet makeover. (Streaming TBD)

VYou Party. I’m co-hosting a party with hot new video startup VYou.com, of which I’m a very influential early adopter, and strat-chatting with their PR/social media strat guru Rex Sorgatz.

SUNDAY MARCH 13th

Checking In with Dennis Crowley, Mayor of Foursquare. He’s the man behind one of the biggest start-ups in the social media stratosphere and the reigning champion of buzz from last year’s festival, but now Dennis Crowley will sit down with me to strat chat about the future of Foursquare, and how to unlock the badge of total Internet domination. (Streaming live at 3:00p C/4:00 ET)

Witstream: Retweets on Investment. I’m gonna deep dive into the big business of funny Tweets with actor/comedian Michael Ian Black (The State, Stella, Michael & Michael Have Issues) and Lisa Cohen, his co-founder of Witstream, a site that aggregates tweets from Twitter’s top comedians. (Streaming live at 5:30p C/6:30p ET)

MONDAY MARCH 14th

The Meme Machine: “There’s No ‘I’ In ‘Meme’.” I look at the phenomenon of viral meme culture – and try to figure out how to best monetize and exploit it – with thought-leaders Ben Huh (I Can Haz Cheezburger), Jonah Peretti (BuzzFeed) and Ben Bator (Texts From Last Night). (Streaming live at 1:00p C/2:00p ET)

TUESDAY MARCH 15th

Internetainment Tonight. I am going to ‘talk shop’ and ‘do some deal memos’ about the big business of online showbiz with top ‘industry insiders’ Mike Farah (Funny or Die), Streeter Seidell (CollegeHumor) and Baratunde Thurston (The Onion). (Streaming live at 12:00p C/1:00p ET).

The Podcasters of Comedy. I’m going to learn more about the dynamic, exploding world of comedian-hosted podcasting by geeking out on “best of breed comedy-casters” Scott Aukerman (Comedy Death Ray), Doug Benson (Doug Loves Movies) and Marc Maron (WTF Podcast). (Streaming live at 1:00p C/2:00p ET)

IFC Gets Autotuned. Viral video sensations The Gregory Brothers (Autotune the News, Double Rainbow remix, Bed Intruder Song) stop by to teach me a thing or two about getting hits, going viral, and giving the Internet its own robotic-voiced soundtrack. They’re also going to do a live in-studio performance, which should drive upwards of 20 million streams. (Streaming live at 3:00p C/4:00p ET)

#FollowFunny. I’m retweeting and @-replying with some of my favs from comedy and Twitter, Brett Gelman and Eugene Mirman. Please RT. (Streaming live at 4:30p C/5:30p ET)

On top of all that, I’m also gonna have drop-in guests and also and do some business casual strat-chats with even more influencers and buzz-drivers like Rachel Sklar from Hashable, social media guru Brian Solis, web celeb Molly “Molls” McAleer, Deadspin editor AJ Daulerio, Adam Frucci from SplitSider, and many more.

If you need EVEN MORE South By South Strat (and you do), follow my real-time exploits on Twitter and Foursquare.

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Bro and Tell

BFFs And Night Court For Sports

Bromance and Comeuppance On Two New Comedy Crib Series

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“Silicon Valley meets Girls meets black male educators with lots of unrealized potential.”

That’s how Carl Foreman Jr. and Anthony Gaskins categorize their new series Frank and Lamar which joins Joe Schiappa’s Sport Court in the latest wave of new series available now on IFC’s Comedy Crib. To better acquaint you with the newbies, we went right to the creators for their candid POVs. And they did not disappoint. Here are snippets of their interviews:

Frank and Lamar

via GIPHY

IFC: How would you describe Frank and Lamar to a fancy network executive you met in an elevator?
Carl: Best bros from college live and work together teaching at a fancy Manhattan private school, valiantly trying to transition into a more mature phase of personal and professional life while clinging to their boyish ways.

IFC: And to a friend of a friend you met in a bar?
Carl: The same way, slightly less coherent.

Anthony: I’d probably speak about it with much louder volume, due to the bar which would probably be playing the new Kendrick Lamar album. I might also include additional jokes about Carl, or unrelated political tangents.

Carl: He really delights in randomly slandering me for no reason. I get him back though. Our rapport on the page, screen, and in real life, comes out of a lot of that back and forth.

IFC: In what way is Frank and Lamar a poignant series for this moment in time?
Carl: It tells a story I feel most people aren’t familiar with, having young black males teach in a very affluent white world, while never making it expressly about that either. Then in tackling their personal lives, we see these three-dimensional guys navigate a pivotal moment in time from a perspective I feel mainstream audiences tend not to see portrayed.

Anthony: I feel like Frank and Lamar continues to push the envelope within the genre by presenting interesting and non stereotypical content about people of color. The fact that this show brought together so many talented creative people, from the cast and crew to the producers, who believe in the project, makes the work that much more intentional and truthful. I also think it’s pretty incredible that we got to employ many of our friends!

Sport Court

Sport Court gavel

IFC: How would you describe Sport Court to a fancy network executive you met in an elevator?
Joe: SPORT COURT follows Judge David Linda, a circuit court judge assigned to handle an ad hoc courtroom put together to prosecute rowdy fan behavior in the basement of the Hartford Ultradome. Think an updated Night Court.

IFC: How would you describe Sport Court to drunk friend of a friend you met in a bar?
Joe: Remember when you put those firecrackers down that guy’s pants at the baseball game? It’s about a judge who works in a court in the stadium that puts you in jail right then and there. I know, you actually did spend the night in jail, but imagine you went to court right that second and didn’t have to get your brother to take off work from GameStop to take you to your hearing.

IFC: Is there a method to your madness when coming up with sports fan faux pas?
Joe: I just think of the worst things that would ruin a sporting event for everyone. Peeing in the slushy machine in open view of a crowd seemed like a good one.

IFC: Honestly now, how many of the fan transgressions are things you’ve done or thought about doing?
Joe: I’ve thought about ripping out a whole row of chairs at a theater or stadium, so I would have my own private space. I like to think of that really whenever I have to sit crammed next to lots of people. Imagine the leg room!

Check out the full seasons of Frank and Lamar and Sport Court now on IFC’s Comedy Crib.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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