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IFC’s SXSW Interactive Schedule and Guide to Stratlandia

IFC’s SXSW Interactive Schedule and Guide to Stratlandia (photo)

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So this morning I flew out of LAX double-secret first class Plutonium elite status and finally arrived in Austin where I’ve now toured my personal accommodations (luxury) and the Stratlandia headquarters at IFC Crossroads house (jacked to the gills with indie dopeness). Now I wanted to give you guys just a taste of some of the cutting-edge Interactive coverage and events we’ve got lined up for IFC’s SXSW Livestream over the next several days (the full schedule with film & music is here).

We’ll be adding even more surprise guests, doing some impromptu South By South Best howtutorials, and generally killing it and winning the whole deal. So set your Internet DVR’s (I just invented that, don’t steal my idea), because I’m getting ready to strat-jack Austin into weblivion. Also, if you miss the Livestreams, check back anyway because we’ll be posting the vids separately so they go super viral.

FRIDAY MARCH 11th

My personal guided tour of the IFC Crossroads House. I’ll walk you through the IFC House, showing you all the next-lev tech and innovations. It’ll be like Cribs, except even cooler and classier. (12:30 PM C/1:30 PM ET)

South by South Strat: The Greatest Keynote Speech of All Time. I’ll be doing a live webinar of my famous viral presentation, STRAT, which I proposed to be the keynote for the whole festival this year, but SXSW foolishly rejected. (Streaming live at 1:00p C/2:00p ET)

One of One with Pete Cashmore. I will finally get to sit down with one of my longtime Internet heroes, Pete Cashmore, for a very disruptive strat chat with the (beautiful) man behind social media juggernaut Mashable. (Streaming live at 6:00p C/7:00p ET)

What’s Up With Reggie Watts? Alex will talk to innovative musician/comedian Reggie Watts, and try to figure out what the deal is with his personal brand. (Streaming live at 8:30p C/9:30p ET)

SATURDAY MARCH 12th

One on One With Gary Vaynerchuk. I am super-psyched to “crush it” with strat genius and wine guy Gary V., whose new book The Thank You Economy is blowing up paradigms and changing the way we innovate business. (Streaming TBD)

One on One with Frank Rose. I’m going talk to author and journalist Frank Rose (Wired Magazine) about his new book The Art of Immersion: How the Digital Generation is Remaking Hollywood, as well as my own ideas for how to give Hollywood a real sexy Internet makeover. (Streaming TBD)

VYou Party. I’m co-hosting a party with hot new video startup VYou.com, of which I’m a very influential early adopter, and strat-chatting with their PR/social media strat guru Rex Sorgatz.

SUNDAY MARCH 13th

Checking In with Dennis Crowley, Mayor of Foursquare. He’s the man behind one of the biggest start-ups in the social media stratosphere and the reigning champion of buzz from last year’s festival, but now Dennis Crowley will sit down with me to strat chat about the future of Foursquare, and how to unlock the badge of total Internet domination. (Streaming live at 3:00p C/4:00 ET)

Witstream: Retweets on Investment. I’m gonna deep dive into the big business of funny Tweets with actor/comedian Michael Ian Black (The State, Stella, Michael & Michael Have Issues) and Lisa Cohen, his co-founder of Witstream, a site that aggregates tweets from Twitter’s top comedians. (Streaming live at 5:30p C/6:30p ET)

MONDAY MARCH 14th

The Meme Machine: “There’s No ‘I’ In ‘Meme’.” I look at the phenomenon of viral meme culture – and try to figure out how to best monetize and exploit it – with thought-leaders Ben Huh (I Can Haz Cheezburger), Jonah Peretti (BuzzFeed) and Ben Bator (Texts From Last Night). (Streaming live at 1:00p C/2:00p ET)

TUESDAY MARCH 15th

Internetainment Tonight. I am going to ‘talk shop’ and ‘do some deal memos’ about the big business of online showbiz with top ‘industry insiders’ Mike Farah (Funny or Die), Streeter Seidell (CollegeHumor) and Baratunde Thurston (The Onion). (Streaming live at 12:00p C/1:00p ET).

The Podcasters of Comedy. I’m going to learn more about the dynamic, exploding world of comedian-hosted podcasting by geeking out on “best of breed comedy-casters” Scott Aukerman (Comedy Death Ray), Doug Benson (Doug Loves Movies) and Marc Maron (WTF Podcast). (Streaming live at 1:00p C/2:00p ET)

IFC Gets Autotuned. Viral video sensations The Gregory Brothers (Autotune the News, Double Rainbow remix, Bed Intruder Song) stop by to teach me a thing or two about getting hits, going viral, and giving the Internet its own robotic-voiced soundtrack. They’re also going to do a live in-studio performance, which should drive upwards of 20 million streams. (Streaming live at 3:00p C/4:00p ET)

#FollowFunny. I’m retweeting and @-replying with some of my favs from comedy and Twitter, Brett Gelman and Eugene Mirman. Please RT. (Streaming live at 4:30p C/5:30p ET)

On top of all that, I’m also gonna have drop-in guests and also and do some business casual strat-chats with even more influencers and buzz-drivers like Rachel Sklar from Hashable, social media guru Brian Solis, web celeb Molly “Molls” McAleer, Deadspin editor AJ Daulerio, Adam Frucci from SplitSider, and many more.

If you need EVEN MORE South By South Strat (and you do), follow my real-time exploits on Twitter and Foursquare.

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Hard Out

Comedy From The Closet

Janice and Jeffrey Available Now On IFC's Comedy Crib

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She’s been referred to as “the love child of Amy Sedaris and Tracy Ullman,” and he’s a self-described “Italian who knows how to cook a great spaghetti alla carbonara.” They’re Mollie Merkel and Matteo Lane, prolific indie comedians who blended their robust creative juices to bring us the new Comedy Crib series Janice and Jeffrey. Mollie and Matteo took time to answer our probing questions about their series and themselves. Here’s a taste.

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IFC: How would you describe Janice and Jeffrey to a fancy network executive you met in an elevator?

Mollie & Matteo: Janice and Jeffrey is about a married couple experiencing intimacy issues but who don’t have a clue it’s because they are gay. Their oblivion makes them even more endearing.  Their total lack of awareness provides for a buffet of comedy.

IFC: What’s your origin story? How did you two people meet and how long have you been working together?

Mollie: We met at a dive bar in Wrigley Field Chicago. It was a show called Entertaining Julie… It was a cool variety scene with lots of talented people. I was doing Janice one night and Matteo was doing an impression of Liza Minnelli. We sort of just fell in love with each other’s… ACT! Matteo made the first move and told me how much he loved Janice and I drove home feeling like I just met someone really special.

IFC: How would Janice describe Jeffrey?

Mollie: “He can paint, cook homemade Bolognese, and sing Opera. Not to mention he has a great body. He makes me feel empowered and free. He doesn’t suffocate me with attention so our love has room to breath.”

IFC: How would Jeffrey describe Janice?

Matteo: “Like a Ford. Built to last.”

IFC: Why do you think the world is ready for this series?

Mollie & Matteo: Our current political world is mirroring and reflecting this belief that homosexuality is wrong. So what better time for satire. Everyone is so pro gay and equal rights, which is of course what we want, too. But no one is looking at middle America and people actually in the closet. No one is saying, hey this is really painful and tragic, and sitting with that. Having compassion but providing the desperate relief of laughter…This seemed like the healthiest, best way to “fight” the gay rights “fight”.

IFC: Hummus is hilarious. Why is it so funny?

Mollie: It just seems like something people take really seriously, which is funny to me. I started to see it in a lot of lesbians’ refrigerators at a time. It’s like observing a lesbian in a comfortable shoe. It’s a language we speak. Pass the Hummus. Turn on the Indigo Girls would ya?

See the whole season of Janice and Jeffrey right now on IFC’s Comedy Crib.

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Die Hard Dads

Inspiration For Die Hard Dads

Die Hard is on IFC all Father's Day Long

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Photo Credit: Everett Collection, GIPHY

Yippee ki-yay, everybody! It’s time to celebrate the those most literal of mother-effers: dads!

And just in case the title of this post left anything to the imagination, IFC is giving dads balls-to-the-wall ’80s treatment with a glorious marathon of action trailblazer Die Hard.

There are so many things we could say about Die Hard. We could talk about how it was comedian Bruce Willis’s first foray into action flicks, or Alan Rickman’s big screen debut. But dads don’t give a sh!t about that stuff.

No, dads just want to fantasize that they could be deathproof quip factory John McClane in their own mundane lives. So while you celebrate the fathers in your life, consider how John McClane would respond to these traditional “dad” moments…

Wedding Toasts

Dads always struggle to find the right words of welcome to extend to new family. John McClane, on the other hand, is the master of inclusivity.
Die Hard wedding

Using Public Restrooms

While nine out of ten dads would rather die than use a disgusting public bathroom, McClane isn’t bothered one bit. So long as he can fit a bloody foot in the sink, he’s G2G.
Die Hard restroom

Awkward Dancing

Because every dad needs a signature move.
Die Hard dance

Writing Thank You Notes

It can be hard for dads to express gratitude. Not only can McClane articulate his thanks, he makes it feel personal.
Die Hard thank you

Valentine’s Day

How would John McClane say “I heart you” in a way that ain’t cliche? The image speaks for itself.
Die Hard valentines

Shopping

The only thing most dads hate more than shopping is fielding eleventh-hour phone calls with additional items for the list. But does McClane throw a typical man-tantrum? Nope. He finds the words to express his feelings like a goddam adult.
Die Hard thank you

Last Minute Errands

John McClane knows when a fight isn’t worth fighting.
Die Hard errands

Sneaking Out Of The Office Early

What is this, high school? Make a real exit, dads.
Die Hard office

Think you or your dad could stand to be more like Bruce? Role model fodder abounds in the Die Hard marathon all Father’s Day long on IFC.

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Founding Farters

Know Your Nerd History

Revenge of the Nerds is on IFC.

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Photo Credit: Everett Collection, GIFs via Giphy

That we live in the heyday of nerds is no hot secret. Scientists are celebrities, musicians are robots and late night hosts can recite every word of the Silmarillion. It’s too easy to think that it’s always been this way. But the truth is we owe much to our nerd forebearers who toiled through the jock-filled ’80s so that we might take over the world.

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Our humble beginnings are perhaps best captured in iconic ’80s romp Revenge of the Nerds. Like the founding fathers of our Country, the titular nerds rose above their circumstances to culturally pave the way for every Colbert and deGrasse Tyson that we know and love today.

To make sure you’re in the know about our very important cultural roots, here’s a quick download of the vengeful nerds without whom our shameful stereotypes might never have evolved.

Lewis Skolnick

The George Washington of nerds whose unflappable optimism – even in the face of humiliating self-awareness – basically gave birth to the Geek Pride movement.

Gilbert Lowe

OK, this guy is wet blanket, but an important wet blanket. Think Aaron Burr to Lin-Manuel Miranda’s Hamilton. His glass-mostly-empty attitude is a galvanizing force for Lewis. Who knows if Lewis could have kept up his optimism without Lowe’s Debbie-Downer outlook?

Arnold Poindexter

A music nerd who, after a soft start (inside joke, you’ll get it later), came out of his shell and let his passion lead instead of his anxiety. If you played an instrument (specifically, electric violin), and you were a nerd, this was your patron saint.

Booger

A sex-loving, blunt-smoking, nose-picking guitar hero. If you don’t think he sounds like a classic nerd, you’re absolutely right. And that’s the whole point. Along with Lamar, he simultaneously expanded the definition of nerd and gave pre-existing nerds a twisted sort of cred by association.

Lamar Latrell

Black, gay, and a crazy good breakdancer. In other words, a total groundbreaker. He proved to the world that nerds don’t have a single mold, but are simply outcasts waiting for their moment.

Ogre

Exceedingly stupid, this dumbass was monumental because he (in a sequel) leaves the jocks to become a nerd. Totally unheard of back then. Now all jocks are basically nerds.

Well, there they are. Never forget that we stand on their shoulders.

Revenge of the Nerds is on IFC all month long.

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