As a director, Morgan Spurlock is like Jeff Goldblum in “The Fly.” He’s got this amazing ideas and he believes in them so strongly, he uses himself as the subject to test them on. What would happen to a guy on an all-McDonald’s diet for a just a month? Could one man do what entire armies couldn’t, and find Osama Bin Laden? And now, in “Pom Wonderful Presents The Greatest Movie Ever Sold,” Spurlock attempts to uncover the truth behind product placement in movies while simultaneously funding his entire movie using product placement. In each case, the results could be revolutionary. Or they could be toxic.
I really liked “The Greatest Movie Ever Sold” — you can find my review here — and I was looking forward to talking to Spurlock (bedecked in his contractually obligated NASCAR-inspired brand suit) along with producer Jeremy Chilnick about where this crazy idea came from, whether they tried recruiting fast food company sponsorships, and if they’re ever worried one of these experiments might backfire and turn Spurlock into a giant human/fly hybrid. Or something. I admit it’s not a perfect metaphor.