How To Be South By South Best

How To Be South By South Best (photo)

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So you’re going to Stratlandia. But have you thought about your game plan for how you’re going to crush it when you get there? In the video and checklist below, you will find a definitive guide to dominating your time in Austin at SXSW Interactive. Find out everything you need to know about being the coolest, hippest, indiest, networkiest and successiest person at the whole festival.

The 9 Things You Need To Be South By South Best

9. Business Cards are so 1.0. Identify the latest digitools for bump-blasting your contact out to other people’s smartphones and tablet devices.

8. Get active in some extreme activities during the day. The coolest thing to do during Interactive is not go to any actual Interactive events, and instead tell everyone you’re too busy keg-skydiving, wasted mountain biking, and whiskey-kayaking to actually bother showing up at panels. The most popular and important activity is, of course, extreme bandwagon-jumping, whereby you determine what THE hot new Web 3.0 tech to emerge from the festival will be, then start going crazy on it so your friends back at home will all see that you were FIRST.

7. Discover the secret BBQ spots. Stubbs and The Salt Lick are for amateurs. You have go “off the grid” to find the most authentic, underground spots in all of Texas so you can top every story about who had the best BBQ.

6. Get your gadgets together and ready to go. Fill a backpack full of batteries. A major part of the SXSW Interactive experience is wandering around, staring listlessly into various screens, so you CANNOT risk being without your devices for even a moment.

5. Get the inside scoop on the right parties and digital lounges. Make fake VIP passes if you have to. You wouldn’t want to be caught dead hanging out a lame lounge, so figure out where the other influencers are hanging out, and go there, demanding to be let inside (tell them how many followers you have if necessary). Remember: if you pay for food or booze any point during your time at SXSW, you are worthless and you have failed.

4. You’re not there to make friends. Only talk to/interact with people who have more followers and/or VC capital than you do. Don’t waste big networking ops with friendly normal conversation – you need to be hustling and selling THE WHOLE TIME.

3. Do not sleep or eat properly. Rely only on alcohol, energy drink 2.0’s, caffeine and other chemical substances to keep you awake and quasi-functioning throughout the festival. Drink and defile your body as much as possible, the whole time.

2. Dress “Cool Casual”. Make sure you bring only your most ironic T-shirts and branded swag. All ironic everything.

1. Stay plugged into my complete Stratlandia coverage hub at IFC.com/SXSW. I’ll be strat-chatting with all the innovators, thought-leaders, game-changers and next-lev social media gurus in the field and at the IFC Crossroads house, helping you to stay South By South Best whether you’re actually going to the festival or not.

(video Directed by Andy Schlechtenhaufen)

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”

Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”

But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.


It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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