Hip-hop mogul Russell Simmons just published his self help book, “Super Rich: A Guide to Having it All.” A proponent of Transcendental Meditation, Simmons, who serves on the board of advisers for the David Lynch Foundation for Consciousness-Based Education and World Peace, believes that “happy can make you money, but money can’t make you happy.”
“I woke up one morning, I said, fuck it, I’m not doing no more coke, no more drinking, no more smoking cigarettes, none of that shit, and I took control and that’s what I did,” the Def Jam Records founder told Rolling Stone. “That was 23 years ago.”
The multi-millionaire is promoting his new book, and answered questions from Rolling Stone readers about the secrets to success. One reader asked about how to self-promote her ideas and brand herself, prompting Simmons to preach about the hustle and someone called Jinx da Juvy. “No. The ideas, if they’re new, ain’t shit til you start to execute them,” Simmons said. “I’m sitting here with Jinx da Juvy, the rapper. He got shot four times total. Now he’s 24 years old, he’s finishing college, and he’s been through a lot of shit. He’s on his hustle right now, he’s bugging me right now with his new record right this minute. He’s making videos, and he’s in school and he’s here. He didn’t quit. So, how do you make it? You stay on your grind.”
Another question came from a reader saying “I’ve been thinking about buying a thousand in silver,” and he wondered if that was a good idea now, or not. “I don’t know nothing about silver,” Simmons admitted. “I buy convertible bonds. I buy triple A if possible, I diversify my investment in convertible bonds, so if the market goes up a lot I get a bit of money. If it goes down a lot, I get my money back.” So there you have it. Convertible bonds, the preferred investment of a super rich man.