DID YOU READ

The Perils of Product Placement

The Perils of Product Placement (photo)

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Oliver Noble from FilmDrunk has assembled what he calls “A Brief History of Product Placement in Movies.” Here is the video:

Obviously it’s called a brief history. And Noble’s discovery that the already shameless Taco Bell advertisements in “Demolition Man” got even more shameless when they dubbed in different restaurants for overseas audiences is oustanding. But I must admit, I was a little disappointed to see some of my personal favorite blatant product placement moments did not make the cut. Take for example this heated dialogue exchange from the film “Supercross: The Movie,” where the two heroes, devastated by personal loss, can only think of one solution to their problems. I can’t find a copy of it online, but I swear to you, this scene is in the movie (it’s also listed on the film’s “Memorable Quotes” page on IMDb). I reviewed this movie when it came out, and I don’t know if I’ve ever laughed harder in a theater than I did at these lines which, again, come during a moment of personal crisis:

Trip: What are you gonna do?
K.C.: I’m goin to Papa John’s!

Of course when you’re talking about excessive product placement, you have to at least mention “Leonard: Part 6,” the notorious Bill Cosby flop that’s as infamous for its poor quality as for the bolddness of its corporate tie-ins. You can see one such example above (note how the Coke bottle, not the actors, is the visual focal point of that shot) and a ton more below in this sequence from the film. Just try to keep track of the number of Adidas products and logos in just this one scene (and keep a close eye for a completely absurd placement from another company in Leonard’s shower):

The product placement is so foul, that Siskel & Ebert even called it out during the review of “Leonard: Part 6” on their show. I don’t necessarily have a problem with seeing products in movies — I’d rather, for instance, someone drink a real can of soda than a made-up brand — but when you’re having a character shower in Perrier water, you’ve taken things to such an absurd degree that you’ve breached the barrier into unintentional comedy.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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