Ten Greatest Music Videos Of 2010

Ten Greatest Music Videos Of 2010 (photo)

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We’ve premiered quite a few magnificent music videos this year, and some of the best to be seen anywhere just in the past few months, if I dare say. Since there are far too many shot for any one person to see them all, inevitably, all the issues of bias and subjectivity that apply to any list of creative works are compounded here by sheer volume. But, dear reader, the very fact that we’ve been intimately in the loop with many of the finest pairings of sound and vision in recent months gives us a slight edge in preparing such a list. Admittedly, some of the following videos premiered here on IFC, but all of them earned their place in this list because they rose above the rest with noteworthy execution and immense style.

10. Rachel Goodrich, “Light Bulb”

Rachel Goodrich’s vaudeville indie pop tune “Light Bulb,” featured in “Weeds,” was the subject of a video contest held by Miami’s Sweat Records. This entry directed by Lucas Leyva, didn’t win (it came in 2nd), but it’s awesome juxtaposition of Goodrich’s whimsical song with Miami thug life easily makes it one of the best videos of the year in my book.

9. Röyksopp, “Senior Living”

At about ten minutes long and incorporating multiple tracks off of Röyksopp’s album, “Senior,” this counts as a short film as much as music video, and it won’t be the last one on this list. Still, it falls decidedly into the music camp for our purposes, lacking any real deep narrative angle. I still can’t believe this is actually the city of Detroit. Knowing that makes this dystopian vision of three babes wandering through a zombie and wolf-filled hellscape even more freaked out.

8. Die Antwoord, “Zef Side”

If this list were the Most Blown Out videos of the year, I’d have to put this one first. Everything about it is too severe, from Yo-Landi’s hair, to Ninja’s junk swinging. This video pretty much landed Die Antwoord a record deal with Interscope. They just brought “that next level shit,” and brought it hard.

7. Arcade Fire, “Suburbs”

New roads and tidy lawns can’t hide the menace lurking in Spike Jones’ take on the suburbs. What begins as good times biking around the neighborhood turns to calamity, as these kids come of age in a police state.

6. Grinderman, “Heathen Child” (NSFW?)

Director John Hillcoat (“The Road,” “The Proposition”), has Nick Cave, Warren Ellis and crew depicted as Classical Gods firing raw power out of their eyes and arses all while a girl of questionable age sucks her thumb in a bathtub waiting for the Wolfman to come. Rabid, filthy, awesome stuff.

5. Sharon Jones & The Dap-Kings, “Game Gets Old: the Trilogy”

Director Philip Di Fiore loves the look of old Blue Note record covers and photographs and wanted to create a world that brought that look to life with Sharon Jones & The Dap-Kings. The result was a three-part series, which combined was the authentically vintage, “Game Gets Old: the Trilogy.” Shot on 35mm Panavision with an anamorphic lens from 1964, you’d be hard pressed to guess this was made in 2010 if you just stumbled upon it. Sharon Jones and the baddest horn section in Brooklyn more than look the part too, no one keeps it as real as they do.

4. Mark Ronson & The Business Intl, “The Bike Song”

Nice shades, hot chicks, sweet bikes. Mark Ronson has it all. I’m tempted to repeat what I wrote about this after it premiered in Fall just to remind myself how good life can be: “The ridiculous Japanese/Tron/R2D2/Knight Rider transforming bicycle routine comes out of nowhere, and then Ronson is just rolling, hooking up with his jobless friends, jacking fools, and kicking it with hot French girls. You know how it is.” Most sartorially stylish viddy of the year declaration, still stands.

3. Baths, “Lovely Bloodflow”

Never has a video made perishing in the woods look so beautiful, even appealing, as this one for Baths’ (AKA Will Wiesenfeld) “Lovely Bloodflow” during which he incongruously sings lines like “Kick up my shit, you wanna.” This is a must see by directors by Alex Takacs and Joe Nankin who together go by the moniker Young Replicant.

2. El Guincho, “Bombay” (NSFW)

Whoever said “There’s a shortage of perfect breasts in this world” (Westley did), didn’t see El Guincho’s trip into the human cosmos. You don’t want to stop and think about that any more than you would want to stop and think about what the hell is going on in this totally out of control piece called “Bombay.” Just feeling it is good enough. Perhaps all the random associations and wild fetish play will coalesce into a story in the larger film for which this is actually a trailer.

1. Kanye West, “Runaway”

“Think big, set your goals high. I mean, a 35 minute film — we did it. We so seventies right now. We rock stars, fuck y’all’s opinion.” That’s what director and emotional basket case, Kanye West, said when his short film “Runaway” premiered in New York. Over the past few months, Kanye has proven decisively that he is one of the most fragile entertainers in the world, and without question, also one of the most fascinating. It may not be playing by the rules to put the 30+ minute “Runaway” in a list with the rest of these music videos, but then, Kanye doesn’t play by any rules either. That, and because this gratuitously narcissistic musical fantasy is spectacular to behold, is why this is #1.

Honorable mentions must go to Seu Jorge & Almaz’s “The Model” — part 1 and part 2 which veers more directly into narrative territory. It’s the smoothest short I’ve watched this year. Also check out Revolver’sLeave Me Alone,Morning Benders‘, “Promises” and Broken Bells‘ “The Ghost Inside.” Lastly, for going above and beyond using forgotten, antiquated, technology to create visual effects see Neon Indian’s freshly premiered “Mind Drips.”

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Hard Out

Comedy From The Closet

Janice and Jeffrey Available Now On IFC's Comedy Crib

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She’s been referred to as “the love child of Amy Sedaris and Tracy Ullman,” and he’s a self-described “Italian who knows how to cook a great spaghetti alla carbonara.” They’re Mollie Merkel and Matteo Lane, prolific indie comedians who blended their robust creative juices to bring us the new Comedy Crib series Janice and Jeffrey. Mollie and Matteo took time to answer our probing questions about their series and themselves. Here’s a taste.


IFC: How would you describe Janice and Jeffrey to a fancy network executive you met in an elevator?

Mollie & Matteo: Janice and Jeffrey is about a married couple experiencing intimacy issues but who don’t have a clue it’s because they are gay. Their oblivion makes them even more endearing.  Their total lack of awareness provides for a buffet of comedy.

IFC: What’s your origin story? How did you two people meet and how long have you been working together?

Mollie: We met at a dive bar in Wrigley Field Chicago. It was a show called Entertaining Julie… It was a cool variety scene with lots of talented people. I was doing Janice one night and Matteo was doing an impression of Liza Minnelli. We sort of just fell in love with each other’s… ACT! Matteo made the first move and told me how much he loved Janice and I drove home feeling like I just met someone really special.

IFC: How would Janice describe Jeffrey?

Mollie: “He can paint, cook homemade Bolognese, and sing Opera. Not to mention he has a great body. He makes me feel empowered and free. He doesn’t suffocate me with attention so our love has room to breath.”

IFC: How would Jeffrey describe Janice?

Matteo: “Like a Ford. Built to last.”

IFC: Why do you think the world is ready for this series?

Mollie & Matteo: Our current political world is mirroring and reflecting this belief that homosexuality is wrong. So what better time for satire. Everyone is so pro gay and equal rights, which is of course what we want, too. But no one is looking at middle America and people actually in the closet. No one is saying, hey this is really painful and tragic, and sitting with that. Having compassion but providing the desperate relief of laughter…This seemed like the healthiest, best way to “fight” the gay rights “fight”.

IFC: Hummus is hilarious. Why is it so funny?

Mollie: It just seems like something people take really seriously, which is funny to me. I started to see it in a lot of lesbians’ refrigerators at a time. It’s like observing a lesbian in a comfortable shoe. It’s a language we speak. Pass the Hummus. Turn on the Indigo Girls would ya?

See the whole season of Janice and Jeffrey right now on IFC’s Comedy Crib.

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Die Hard Dads

Inspiration For Die Hard Dads

Die Hard is on IFC all Father's Day Long

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Photo Credit: Everett Collection, GIPHY

Yippee ki-yay, everybody! It’s time to celebrate the those most literal of mother-effers: dads!

And just in case the title of this post left anything to the imagination, IFC is giving dads balls-to-the-wall ’80s treatment with a glorious marathon of action trailblazer Die Hard.

There are so many things we could say about Die Hard. We could talk about how it was comedian Bruce Willis’s first foray into action flicks, or Alan Rickman’s big screen debut. But dads don’t give a sh!t about that stuff.

No, dads just want to fantasize that they could be deathproof quip factory John McClane in their own mundane lives. So while you celebrate the fathers in your life, consider how John McClane would respond to these traditional “dad” moments…

Wedding Toasts

Dads always struggle to find the right words of welcome to extend to new family. John McClane, on the other hand, is the master of inclusivity.
Die Hard wedding

Using Public Restrooms

While nine out of ten dads would rather die than use a disgusting public bathroom, McClane isn’t bothered one bit. So long as he can fit a bloody foot in the sink, he’s G2G.
Die Hard restroom

Awkward Dancing

Because every dad needs a signature move.
Die Hard dance

Writing Thank You Notes

It can be hard for dads to express gratitude. Not only can McClane articulate his thanks, he makes it feel personal.
Die Hard thank you

Valentine’s Day

How would John McClane say “I heart you” in a way that ain’t cliche? The image speaks for itself.
Die Hard valentines


The only thing most dads hate more than shopping is fielding eleventh-hour phone calls with additional items for the list. But does McClane throw a typical man-tantrum? Nope. He finds the words to express his feelings like a goddam adult.
Die Hard thank you

Last Minute Errands

John McClane knows when a fight isn’t worth fighting.
Die Hard errands

Sneaking Out Of The Office Early

What is this, high school? Make a real exit, dads.
Die Hard office

Think you or your dad could stand to be more like Bruce? Role model fodder abounds in the Die Hard marathon all Father’s Day long on IFC.

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Founding Farters

Know Your Nerd History

Revenge of the Nerds is on IFC.

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Photo Credit: Everett Collection, GIFs via Giphy

That we live in the heyday of nerds is no hot secret. Scientists are celebrities, musicians are robots and late night hosts can recite every word of the Silmarillion. It’s too easy to think that it’s always been this way. But the truth is we owe much to our nerd forebearers who toiled through the jock-filled ’80s so that we might take over the world.


Our humble beginnings are perhaps best captured in iconic ’80s romp Revenge of the Nerds. Like the founding fathers of our Country, the titular nerds rose above their circumstances to culturally pave the way for every Colbert and deGrasse Tyson that we know and love today.

To make sure you’re in the know about our very important cultural roots, here’s a quick download of the vengeful nerds without whom our shameful stereotypes might never have evolved.

Lewis Skolnick

The George Washington of nerds whose unflappable optimism – even in the face of humiliating self-awareness – basically gave birth to the Geek Pride movement.

Gilbert Lowe

OK, this guy is wet blanket, but an important wet blanket. Think Aaron Burr to Lin-Manuel Miranda’s Hamilton. His glass-mostly-empty attitude is a galvanizing force for Lewis. Who knows if Lewis could have kept up his optimism without Lowe’s Debbie-Downer outlook?

Arnold Poindexter

A music nerd who, after a soft start (inside joke, you’ll get it later), came out of his shell and let his passion lead instead of his anxiety. If you played an instrument (specifically, electric violin), and you were a nerd, this was your patron saint.


A sex-loving, blunt-smoking, nose-picking guitar hero. If you don’t think he sounds like a classic nerd, you’re absolutely right. And that’s the whole point. Along with Lamar, he simultaneously expanded the definition of nerd and gave pre-existing nerds a twisted sort of cred by association.

Lamar Latrell

Black, gay, and a crazy good breakdancer. In other words, a total groundbreaker. He proved to the world that nerds don’t have a single mold, but are simply outcasts waiting for their moment.


Exceedingly stupid, this dumbass was monumental because he (in a sequel) leaves the jocks to become a nerd. Totally unheard of back then. Now all jocks are basically nerds.

Well, there they are. Never forget that we stand on their shoulders.

Revenge of the Nerds is on IFC all month long.

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