DID YOU READ

Did Industry Short-Sightedness Lead to Anti-Game Legislation?

Did Industry Short-Sightedness Lead to Anti-Game Legislation? (photo)

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Much attention was paid when “Schwarzenegger v. EMA” went before the Supreme Court a few months ago. Both mainstream and game enthusiast outlets from all over analyzed the events leading up to Leland Yee’s drafting of the controversial legislation.

John Teti, editor of the AV Club’s Games section, takes a radically different angle. Instead of looking how the games industry has been portrayed or acted upon, he analyzed how it’s presented itself in the marketplace of ideas. Writing for Eurogamer, Teti argues that the prime movers of the video games business have focused more on financial consideration than on advancing the cultural merits of the medium:

The communications officers who control the information flow at major studios – those companies who form the public’s perception of gaming’s craft, whether we like it or not – operate a machine built on short-term thinking. Their primary goal is to sell as many copies of Game X on release day before moving on, immediately, to Game Y.

This mentality leads to the cycle of information you all know well. A game is announced with a splashy trailer. The press sees the game in bite-sized preview sessions where every other sentence we hear is, “We’re not talking about that yet.” A big advertising push drums a bullet-point list of new “features” into everybody’s skulls.

Then the game comes out. The Metascore is tabulated, the sales figures are tallied and the marketing machine marches forward, ever forward, to the next conquest.

This attitude leads to schizophrenic double-talk like the one EA mustered during the “Medal of Honorbrouhaha (which Teti also mentions). Y’know, the “it’s just a game/we’re an artform” nonsense? Motivational confusion like this leads to other entities having to fight battles that the games medium itself should be totally equipped to fight. Multimillion dollar marketing campaigns for annual “Call of Duty” titles or the latest “Madden NFL” release only win smaller battles, but there’s still a culture war that being waged. And the hearts and minds won on that battlefield may pay off more than record profits.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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GIFS via Giphy

On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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