DID YOU READ

Capcom’s Keiji Inafune Wants to Kick Ass, Then Quit

Capcom’s Keiji Inafune Wants to Kick Ass, Then Quit (photo)

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Via Kotaku’s multilingual Brian Ashcraft comes choice quotes from one Keiji Inafune, given to a Japanese website:

After Inafune talks about challenges and daunting tasks, the interviewer says that the Dead Rising producer seems like he loves his job.

“It’s the opposite,” he replies. “I hate it! I want to retire early and take it easy.”

Continuing, he added that is why he’s working so hard now. He says if one likes their work, then they can take it slow. He says he could do, say, a small bit on a game like Dead Rising and then get paid a high salary.

“There are loads of creators like that,” Inafune explains. “But I’m not like that. If things are difficult while they are doing it, they can become a leader and a creator.”

For Inafune, making games isn’t easy. It doesn’t even sound like he’s having fun. But that’s not necessarily a bad thing. The man is working, not playing.

Ironically, Inafune just got a promotion this year to Global Head of Production, a gig that has him overseeing much of the company’s development. Capcom’s most recent release is the good-not-great “Dead Rising 2,” an open-world zombie apocalypse set in a Vegas-style environment. It was developed by Blue Castle Games, a Canadian Studio that Capcom later acquired. The title represents a fusion of Japanese and Western styles that Inafune sees as vital if Japanese games development is to remain relevant.

Inafune’s been super-critical of his countrymen, blaming their reliance on formulas as the reason his homeland’s lost its dominance on the gaming landscape. Here he is on the New York Times’ Bits blog, after the Tokyo Game Show:

Q.: Why do you think Japan is so behind?

A.: A lot of designers, if they find a genre that works for them, they stick with it. A lot of designers just stick to a set formula. That doesn’t work any more. You can’t just tweak the graphics, work just on image quality. You can’t compete on that. The business side is not keeping up with investment. You need to be prepared to invest 4 billion yen or more on a game, and then spend 2 billion yen more to promote it. But Japanese companies can’t do that. So we’re losing out to the West in terms of investment in games. It’s a vicious cycle, a deflationary spiral. Because you don’t invest, you can’t sell games, and because you don’t sell games, you can’t invest.

Q.: You’ve tried to tailor your games more to the West. But sometimes that’s been a challenge, like Shadow of Rome. Can you talk more about that?

A.: Shadow of Rome was a failure. We westernized the game in a very superficial way. We simply thought, “If we do this, they’re going to like it.” But I realized we were being very superficial: to us it was turning eyes blue and changing the hair color. But we needed to go deeper than that. We need to study the West more seriously. So I’ve started going overseas much more often. I want to find ideas that are global. I don’t think that Japanese games can’t ever be popular overseas again. But they won’t be popular any more in their pure state. It’s like sushi. Everyone loves sushi in the West, but you can’t just serve sushi over there like it is in Japan. I sometimes go to L.A. and think, “What’s wrong with this restaurant’s sushi?” But what sells over there is different.

This kind of frank open-mindedness is rare from Japanese developers. Hopefully, Inafune’s attitude impacts positively on Capcom’s own dev teams and those at rival companies, too.

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Millennial Wisdom

Charles Speaks For Us All

Get to know Charles, the social media whiz of Brockmire.

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He may be an unlikely radio producer Brockmire, but Charles is #1 when it comes to delivering quips that tie a nice little bow on the absurdity of any given situation.

Charles also perfectly captures the jaded outlook of Millennials. Or at least Millennials as mythologized by marketers and news idiots. You know who you are.

Played superbly by Tyrel Jackson Williams, Charles’s quippy nuggets target just about any subject matter, from entry-level jobs in social media (“I plan on getting some experience here, then moving to New York to finally start my life.”) to the ramifications of fictional celebrity hookups (“Drake and Taylor Swift are dating! Albums y’all!”). But where he really nails the whole Millennial POV thing is when he comments on America’s second favorite past-time after type II diabetes: baseball.

Here are a few pearls.

On Baseball’s Lasting Cultural Relevance

“Baseball’s one of those old-timey things you don’t need anymore. Like cursive. Or email.”

On The Dramatic Value Of Double-Headers

“The only thing dumber than playing two boring-ass baseball games in one day is putting a two-hour delay between the boring-ass games.”

On Sartorial Tradition

“Is dressing badly just a thing for baseball, because that would explain his jacket.”

On Baseball, In A Nutshell

“Baseball is a f-cked up sport, and I want you to know it.”


Learn more about Charles in the behind-the-scenes video below.

And if you were born before the late ’80s and want to know what the kids think about Baseball, watch Brockmire Wednesdays at 10P on IFC.

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Crown Jules

Amanda Peet FTW on Brockmire

Amanda Peet brings it on Brockmire Wednesday at 10P on IFC.

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On Brockmire, Jules is the unexpected yin to Jim Brockmire’s yang. Which is saying a lot, because Brockmire’s yang is way out there. Played by Amanda Peet, Jules is hard-drinking, truth-spewing, baseball-loving…everything Brockmire is, and perhaps what he never expected to encounter in another human.

“We’re the same level of functional alcoholic.”


But Jules takes that commonality and transforms it into something special: a new beginning. A new beginning for failing minor league baseball team “The Frackers”, who suddenly about-face into a winning streak; and a new beginning for Brockmire, whose life gets a jumpstart when Jules lures him back to baseball. As for herself, her unexpected connection with Brockmire gives her own life a surprising and much needed goose.

“You’re a Goddamn Disaster and you’re starting To look good to me.”

This palpable dynamic adds depth and complexity to the narrative and pushes the series far beyond expected comedy. See for yourself in this behind-the-scenes video (and brace yourself for a unforgettable description of Brockmire’s genitals)…

Want more about Amanda Peet? She’s all over the place, and has even penned a recent self-reflective piece in the New York Times.

And of course you can watch the Jim-Jules relationship hysterically unfold in new episodes of Brockmire, every Wednesday at 10PM on IFC.

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Draught Pick

Sam Adams “Keeps It Brockmire”

All New Brockmire airs Wednesdays at 10P on IFC.

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From baseball to beer, Jim Brockmire calls ’em like he sees ’em.

via GIPHY

It’s no wonder at all, then, that Sam Adams would reach out to Brockmire to be their shockingly-honest (and inevitably short-term) new spokesperson. Unscripted and unrestrained, he’ll talk straight about Sam—and we’ll take his word. Check out this new testimonial for proof:

See more Brockmire Wednesdays at 10P on IFC, presented by Samuel Adams. Good f***** beer.

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