In late August Google unveiled plans to launch a music store, called Google Music, to rival iTunes. Not to be outdone, Apple is now in cahoots with major music labels to pursue a new subscription model for iTunes.
THR reports that the service would provide access to a library of songs, presumably from the participating labels, for a monthly fee. The tiered subscriptions are said to be priced from $10, up to $15 per month.
Apple declined to comment so far and it’s unclear how limited or unlimited the access would be and for how long. Also unclear is how much you could download in each tier, or if only streaming content is included in the subscription, with any downloads extra. It sounds like the service is geared toward offering users streaming access to vast song libraries through iTunes, but offers no ownership — lose the subscription, lose access to those songs. However, it could be a cost effective way for the more insatiable music lover to get their hands on tons of music while optimizing the industry bottom line.