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World of Perfume Advertising Not Notably Improved By Addition of Frank Miller

World of Perfume Advertising Not Notably Improved By Addition of Frank Miller (photo)

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Frank Miller, the comic book creator turned “Sin City” codirector, has a new ad for Gucci Guilty — starring Evan Rachel Wood, Chris Evans, the music of Friendly Fires and a greenscreen — that’s apparently so momentous that it warranted its own trailer. Presumably there’ll be a longer cut of the ad due out as well, because the official version released today isn’t any longer than that teaser, a mix of stylized sex, stilettos and driving while on fire.

While describing a film as looking like a perfume ad is rarely intended as a complement, it’s not unheard of for a notable perfume ad to look like a film. High-end fragrance commercials have a habit of handing over a chunk of change to an established director and turning them loose to do their thing. And the results can be interesting, someone’s auteurist signature compressed into something as concentrated as, well, eau de parfum. No less than Martin Scorsese will be next up in this industry with ad/short “Bleu de Chanel,” featuring Gaspard Ulliel, due out next month. A trailer for that Updated: Here’s the full ad:

Here’s Jean-Pierre Jeunet’s Chanel No. 5 spot/short from last year “Train de Nuit,” with Audrey Tautou, a series missed connections, an overnight train and a Billie Holiday track:

Also from 2009 is this strange contribution for Flora by Gucci from Chris Cunningham, best know for his uniquely disturbing music videos for Aphex Twin, set to a ghostly version of “I Feel Love” and more like a nightmare about a perfume commercial than a commercial itself.

Sofia Coppola’s 2008 Miss Dior Chérie ad is set to Brigitte Bardot’s “Moi Je Joue” and is a giddy montage of pink, pastries, Paris and balloons.

David Lynch’s 2007 commercial for Gucci by Gucci, featuring models dancing snakily to Blondie’s “Heart of Glass,” is, like Cunningham’s ad, more subversively creepy than alluring:

And of course there’s Baz Luhrmann’s 2004 “N° 5 the Film,” for Chanel N° 5 and starring Nicole Kidman and Rodrigo Santoro, was reportedly one of the most expensive ads of all time.


Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.


Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.

Get even more great inspiration all Christmas Eve and Day on IFC, and remember…


A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.


Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.