I just got an email inviting me to a “secret party” for Joel Schumacher’s new film “Twelve.” The link enclosed took me to a publicly viewable page from the film’s website; so much for the secret part. Once there, I was greeted by a video starring actress Esti Ginzburg in character as Sarah Ludlow, the ultra-spoiled rich girl who throws the film’s climactic party. “I’m very very very hot and I know you’re gonna wanna come party with me,” she coos and for a second it seems like I’d wandered onto phone sex website. But no, Sarah wants my email addresses and zip code in exchange for an invite to her party. I put in my information over an hour ago and I still haven’t received any further info. Burned by the cool kids yet again. God, this movie really is like high school!
On the surface this is a clever way to drum up interest in a small independent film. On the other hand, without spoiling anything, does attending a party exactly like the one in “Twelve” sound like a good idea? Let me put it this way: would you advertise “Deliverance” with an opportunity to take a canoe tour of backwoods Georgia? Mmmm, probably not.