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DID YOU READ

The “it’s just mindless entertainment” excuse.

The “it’s just mindless entertainment” excuse. (photo)

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It’s been eight years since The Onion published “New Roommate Has Elaborate Theory About How Kenny Rogers Is A Genius,” and it’s still a painfully accurate skewering about how it’s become increasingly acceptable for people to overthink pop culture. It’s basically the birthright of anyone who came of age in the ’80s or later.

As long as pop culture’s the dominant texture of a lot of people’s daily life, the tendency to overread it will be with us. Kudos, then, to The Playlist‘s Jessica Kiang for going off on the “Twilight” movies and their unique gender relations: “How long before a self-help book hits the shelves that encourages us to divide our menfolk cleanly into vampires or werewolves?” It’s depressingly plausible.

Absolving teenagers (who never know any better) of blame, her ire is for the older women who come to see things they should’ve grown past:

The desire to be desired without reason; to have one’s life made remarkable by the men who fight over you; to define yourself entirely in terms of someone else; all this may sound thrillingly romantic to some, but it’s also just fucking stupid, and if you’re over 15 and still buying this crap, you ought to be ashamed of yourself.

07072010_ts3.jpgBut of course, there’s always someone in the comments section to say “Women need their mindless entertainment too, and that’s all this is and I think there’s little to fret about in terms of social implications.” This is true, but it’s also an evasion. It dismisses the validity of a viscerally angry response, and it denies that something this freakishly profitable might tell us something about why people are watching it.

It’s a symptomatic comment that comes up every time someone wants to read depth into material that doesn’t overtly aim for it. It was hilarious that Jordan Hoffman offered up a reading of “Toy Story 3” as about the Holocaust (the three other readings of the film as existentialist, Marxist or panoply-of-religions should’ve been a tip-off) — and it was even funnier that critic Marshall Fine couldn’t tell he was joking, nor could a bunch of other people.

But it resonated with other writers, who expanded on it. A joke became a valid way for people to think about the movie, and that’s a good thing: any kind of weird read you can make on a film is worthwhile.

Of course, that’s not precisely what Kiang is doing when she’s beating up “Twilight,” but it starts from the same place: a response to mass culture that puts more thought into potential readings than those making it.

07072010_twilighteclipse.jpgWhen you do that, you can begin to think about ways that “Twilight” might be socially important besides merely theorizing that girls think Robert Pattinson is hot and want to swoon.

Every Hollywood movie stars the ridiculously genetically lucky and panders to some kind of stupid emotional reflex. Overthinking these kinds of things may be the only way to really engage with them; otherwise, you just end up screaming defensively about how it’s just harmless stupid fun with no resonance whatsoever, which is an awfully disingenuous way to discuss one of the weirdest, most profitable phenomena of the last few years.

[Photos: “Twilight,” Summit Entertainment, 2008; “Toy Story 3,” Disney, 2010; “Twilight: Eclipse,” Summit Entertainment, 2010]]

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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