Movie marketing in post-Obama America.

Movie marketing in post-Obama America. (photo)

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“Death at a Funeral,” which opens tomorrow, does not appear to be bringing out the finest in post-Obama, “post-racial” language. In an odd article at the Los Angeles Times, John Horn fixates over the tracking numbers for the film, which predict a $20 million opening weekend, “with some appeal for non-black moviegoers, although not as much as Screen Gems had hoped.”

The story tells us that “hiring LaBute was part of Screen Gems’ effort to expand the “Death at a Funeral” audience,” and — more revealingly — gives us a list of reasons why white people should want to show up: “In addition to being directed by a white man and costarring [James] Marsden, ‘Death at a Funeral’ also features Luke Wilson and Peter Dinklage (reprising his role from the first film).” Screen Gems President Clint Culpepper frets: “”The trailer killed with white audiences, and yet you have to ask yourself… why is the tracking reflecting what it is reflecting? We need to wind up [as a nation] where we have no black stories and no white stories. There are just stories.”

Ah, yes, the “white people love Luke Wilson” factor: the levels of racial fretting must be off the charts if we’re counting on a guy whose highest profile gigs lately have been in AT&T commercial to bring in audiences. The reminder — twice! — that LaBute is a white director is even weirder. No matter how many big studio films he makes — especially if those films are, say, “The Wicker Man” and “Lakeview Terrace” — he’s never going to be a name-brand director to mass audiences. Only people who remember him from his breakout independent work (and theater geeks) will know that he’s white. That’s a bizarre justification, one I’ve never seen pulled before. Like, “Next Friday” was an “urban comedy” and it was directed by the lily-white Steve Carr; 2007’s “Who’s Your Caddy” was directed by the three-first-named white Don Michael Paul.

04152010_obsessed.jpgLast year’s “Obsessed” — noted in the article as a crossover hit, with 30% of its audience being white — wasn’t just directed by a white guy, but a British one no less (Steve Shill), information theater-goers no doubt carefully checked before purchasing their tickets. (You could argue that “Obsessed” — with its nasty little subtext of crazy white bitch vs. upper-middle-class black family, one surprisingly unexploited and silent in the movie — prospered because it called allegedly “post-racial” America on the nonsense of that wishful thinking.)

It’s nice to fantasize about a post-racial America that patently isn’t here in our national cultural life. It’s another thing entirely to annex the self-righteous language of “no black or white stories, only stories” to, you know, a movie with diarrhea jokes and gay dwarf escorts. It seems unnecessarily grandiose. Wondering why white audiences won’t come to a movie with a crossover star like Chris Rock? Maybe that’s because he has a bad track record in film, and the rest of the cast isn’t exactly crossover name-brand (as fine an actress as Loretta Devine is), and Peter Dinklage isn’t a star, and movies with predominantly black casts tend to be marketed that way. Don’t blame the audience; that’s just precedent.

[Photos: “Death At A Funeral,” Screen Gems, 2010; “Obsessed,” Screen Gems, 2009]


New Nasty

Whips, Chains and Hand Sanitizer

Turn On The Full Season Of Neurotica At IFC's Comedy Crib

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Jenny Jaffe has a lot going on: She’s writing for Disney’s upcoming Big Hero 6: The Series, developing comedy projects with pals at Devastator Press, and she’s straddling the line between S&M and OCD as the creator and star of the sexyish new series Neurotica, which has just made its debut on IFC’s Comedy Crib. Jenny gave us some extremely intimate insight into what makes Neurotica (safely) sizzle…


IFC: How would you describe Neurotica to a fancy network executive you met in an elevator?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. 

IFC: How would you describe Neurotica to a drunk friend of a friend you met in a bar?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. You’re great. We should get coffee sometime. I’m not just saying that. I know other people just say that sometimes but I really feel like we’re going to be friends, you know? Here, what’s your number, I’ll call you so you can have my number! 

IFC: What’s your comedy origin story?

Jenny: Since I was a kid I’ve dealt with severe OCD and anxiety. Comedy has always been one of the ways I’ve dealt with that. I honestly just want to help make people feel happy for a few minutes at a time. 

IFC: What was the genesis of Neurotica?

Jenny: I’m pretty sure it was a title-first situation. I was coming up with ideas to pitch to a production company a million years ago (this isn’t hyperbole; I am VERY old) and just wrote down “Neurotica”; then it just sort of appeared fully formed. “Neurotica? Oh it’s an over-the-top romantic comedy about a Dominatrix with OCD, of course.” And that just happened to hit the buttons of everything I’m fascinated by. 


IFC: How would you describe Ivy?

Jenny: Ivy is everything I love in a comedy character – she’s tenacious, she’s confident, she’s sweet, she’s a big wonderful weirdo. 

IFC: How would Ivy’s clientele describe her?

Jenny:  Open-minded, caring, excellent aim. 

IFC: Why don’t more small towns have local dungeons?

Jenny: How do you know they don’t? 

IFC: What are the pros and cons of joining a chain mega dungeon?

Jenny: You can use any of their locations but you’ll always forget you have a membership and in a year you’ll be like “jeez why won’t they let me just cancel?” 

IFC: Mouths are gross! Why is that?

Jenny: If you had never seen a mouth before and I was like “it’s a wet flesh cave with sharp parts that lives in your face”, it would sound like Cronenberg-ian body horror. All body parts are horrifying. I’m kind of rooting for the singularity, I’d feel way better if I was just a consciousness in a cloud. 

See the whole season of Neurotica right now on IFC’s Comedy Crib.


The ’90s Are Back

The '90s live again during IFC's weekend marathon.

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Photo Credit: Everett Digital, Columbia Pictures

We know what you’re thinking: “Why on Earth would anyone want to reanimate the decade that gave us Haddaway, Los Del Rio, and Smash Mouth, not to mention Crystal Pepsi?”


Thoughts like those are normal. After all, we tend to remember lasting psychological trauma more vividly than fleeting joy. But if you dig deep, you’ll rediscover that the ’90s gave us so much to fondly revisit. Consider the four pillars of true ’90s culture.

Boy Bands

We all pretended to hate them, but watch us come alive at a karaoke bar when “I Want It That Way” comes on. Arguably more influential than Brit Pop and Grunge put together, because hello – Justin Timberlake. He’s a legitimate cultural gem.

Man-Child Movies

Adam Sandler is just behind The Simpsons in terms of his influence on humor. Somehow his man-child schtick didn’t get old until the aughts, and his success in that arena ushered in a wave of other man-child movies from fellow ’90s comedians. RIP Chris Farley (and WTF Rob Schneider).



Teen Angst

In horror, dramas, comedies, and everything in between: Troubled teens! Getting into trouble! Who couldn’t relate to their First World problems, plaid flannels, and lose grasp of the internet?

Mainstream Nihilism

From the Coen Bros to Fincher to Tarantino, filmmakers on the verge of explosive popularity seemed interested in one thing: mind f*cking their audiences by putting characters in situations (and plot lines) beyond anyone’s control.

Feeling better about that walk down memory lane? Good. Enjoy the revival.


And revisit some important ’90s classics all this weekend during IFC’s ’90s Marathon. Check out the full schedule here.


Get Physical

DVDs are the new Vinyl

Portlandia Season 7 Now Available On Disc.

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GIFs via Giffy

In this crazy digital age, sometimes all we really want is to reach out and touch something. Maybe that’s why so many of us are still gung-ho about owning stuff on DVD. It’s tangible. It’s real. It’s tech from a bygone era that still feels relevant, yet also kitschy and retro. It’s basically vinyl for people born after 1990.


Inevitably we all have that friend whose love of the disc is so absolutely repellent that he makes the technology less appealing. “The resolution, man. The colors. You can’t get latitude like that on a download.” Go to hell, Tim.

Yes, Tim sucks, and you don’t want to be like Tim, but maybe he’s onto something and DVD is still the future. Here are some benefits that go beyond touch.

It’s Decor and Decorum

With DVDs and a handsome bookshelf you can show off your great taste in film and television without showing off your search history. Good for first dates, dinner parties, family reunions, etc.


Forget Public Wifi

Warm up that optical drive. No more awkwardly streaming episodes on shady free wifi!



Internet service goes down. It happens all the time. It could happen right now. Then what? Without a DVD on hand you’ll be forced to make eye contact with your friends and family. Or worse – conversation.


Self Defense

You can’t throw a download like a ninja star. Think about it.


If you’d like to experience the benefits DVD ownership yourself, Portlandia Season 7 is now available on DVD and Blue-Ray.