DID YOU READ

Disney, proud supporter of the auteur theory.

Disney, proud supporter of the auteur theory. (photo)

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There I was, stuck in traffic, when an ad for “The Last Song” came on the radio, complete with a Miley Cyrus track in the background, an obligatory mention that it’s “based on a bestseller by Nicholas Sparks,” a few bon mots of romantic longing and a blaring end note: “Directed by Julie Anne Robinson.” This last part caught me off guard. As a connoisseur of drive-time movie commercials, I know that it’s rare that the director gets mentioned unless they’re James Cameron or Peter Jackson. And of all the studios, Disney prizes the whole being more than the sum of its parts, taking pride in putting together a homegrown star (Cyrus) with an on-the-lot production team (Adam Shankman’s Offspring Entertainment) in a wholesome package that will ultimately be sold to young girls with the studio brand. So why take precious time out of a 30-second spot for “The Last Song” to highlight Robinson, a little-known Brit director who isn’t likely to draw any additional moviegoers to the multiplex?

Well, maybe it’s stipulated in Robinson’s contract, but it could also signal a cheaper alternative to grooming directors rather than movie stars at a time when the star system is on the wane. Disney seems to be leading the charge on this front — last summer, the “G-Force” trailers inexplicably overenunciated the participation of Hoyt Yeatman, the veteran visual effects artist-turned-director whose name didn’t exactly send ripples through the audience except for those that knew he destroyed France in “Armageddon.” Meanwhile, the upcoming “The Sorcerer’s Apprentice” trailer doesn’t mention stars Nicolas Cage or Jay Baruchel by name until the end credits tag, but you’ll notice that this is not only a Jerry Bruckheimer production, but also a Jon Turteltaub film, he of the “National Treasure” franchise and noted arch-hack.

04012010_ZachSnyder.jpgOne could argue that Disney is merely just trying to be generous in giving credit where it’s due, but as the premier studio in brand management, it’s a pretty savvy solution to finding a point person for your film that’s not necessarily your lead actor as blockbusters increasingly turn to lesser-known names to cut costs. That’s why in the coming months you’ll hear “Tron Legacy” director Joseph Kosinski touted as a visionary à la Zack Snyder and Neill Blomkamp before he even finishes his first film.

And not only are other studios following suit, but they’re retroactively auteurizing their back catalogs — as /Film‘s Peter Sciretta tweeted, the 2002 Warner Bros. thriller “Insomnia” will now be known as “Christopher Nolan’s ‘Insomnia'” for its release on Blu-ray, nevermind that Al Pacino, Robin Williams and Hilary Swank starred in it. This probably wasn’t what Andrew Sarris had it mind when he was adapting Cahiers du Cinéma in the ’60s, but it may be the way forward for marketing departments who can pitch a CG Kraken in the trailers, but can’t wrest it from sea to do publicity rounds.

[Photos: “The Sorcerer’s Apprentice,” Disney, 2010; “Watchmen,” Warner Bros., 2009]

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New Nasty

Whips, Chains and Hand Sanitizer

Turn On The Full Season Of Neurotica At IFC's Comedy Crib

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Jenny Jaffe has a lot going on: She’s writing for Disney’s upcoming Big Hero 6: The Series, developing comedy projects with pals at Devastator Press, and she’s straddling the line between S&M and OCD as the creator and star of the sexyish new series Neurotica, which has just made its debut on IFC’s Comedy Crib. Jenny gave us some extremely intimate insight into what makes Neurotica (safely) sizzle…

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IFC: How would you describe Neurotica to a fancy network executive you met in an elevator?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. 

IFC: How would you describe Neurotica to a drunk friend of a friend you met in a bar?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. You’re great. We should get coffee sometime. I’m not just saying that. I know other people just say that sometimes but I really feel like we’re going to be friends, you know? Here, what’s your number, I’ll call you so you can have my number! 

IFC: What’s your comedy origin story?

Jenny: Since I was a kid I’ve dealt with severe OCD and anxiety. Comedy has always been one of the ways I’ve dealt with that. I honestly just want to help make people feel happy for a few minutes at a time. 

IFC: What was the genesis of Neurotica?

Jenny: I’m pretty sure it was a title-first situation. I was coming up with ideas to pitch to a production company a million years ago (this isn’t hyperbole; I am VERY old) and just wrote down “Neurotica”; then it just sort of appeared fully formed. “Neurotica? Oh it’s an over-the-top romantic comedy about a Dominatrix with OCD, of course.” And that just happened to hit the buttons of everything I’m fascinated by. 

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IFC: How would you describe Ivy?

Jenny: Ivy is everything I love in a comedy character – she’s tenacious, she’s confident, she’s sweet, she’s a big wonderful weirdo. 

IFC: How would Ivy’s clientele describe her?

Jenny:  Open-minded, caring, excellent aim. 

IFC: Why don’t more small towns have local dungeons?

Jenny: How do you know they don’t? 

IFC: What are the pros and cons of joining a chain mega dungeon?

Jenny: You can use any of their locations but you’ll always forget you have a membership and in a year you’ll be like “jeez why won’t they let me just cancel?” 

IFC: Mouths are gross! Why is that?

Jenny: If you had never seen a mouth before and I was like “it’s a wet flesh cave with sharp parts that lives in your face”, it would sound like Cronenberg-ian body horror. All body parts are horrifying. I’m kind of rooting for the singularity, I’d feel way better if I was just a consciousness in a cloud. 

See the whole season of Neurotica right now on IFC’s Comedy Crib.

The-Craft

The ’90s Are Back

The '90s live again during IFC's weekend marathon.

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Photo Credit: Everett Digital, Columbia Pictures

We know what you’re thinking: “Why on Earth would anyone want to reanimate the decade that gave us Haddaway, Los Del Rio, and Smash Mouth, not to mention Crystal Pepsi?”

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Thoughts like those are normal. After all, we tend to remember lasting psychological trauma more vividly than fleeting joy. But if you dig deep, you’ll rediscover that the ’90s gave us so much to fondly revisit. Consider the four pillars of true ’90s culture.

Boy Bands

We all pretended to hate them, but watch us come alive at a karaoke bar when “I Want It That Way” comes on. Arguably more influential than Brit Pop and Grunge put together, because hello – Justin Timberlake. He’s a legitimate cultural gem.

Man-Child Movies

Adam Sandler is just behind The Simpsons in terms of his influence on humor. Somehow his man-child schtick didn’t get old until the aughts, and his success in that arena ushered in a wave of other man-child movies from fellow ’90s comedians. RIP Chris Farley (and WTF Rob Schneider).

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Teen Angst

In horror, dramas, comedies, and everything in between: Troubled teens! Getting into trouble! Who couldn’t relate to their First World problems, plaid flannels, and lose grasp of the internet?

Mainstream Nihilism

From the Coen Bros to Fincher to Tarantino, filmmakers on the verge of explosive popularity seemed interested in one thing: mind f*cking their audiences by putting characters in situations (and plot lines) beyond anyone’s control.

Feeling better about that walk down memory lane? Good. Enjoy the revival.

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And revisit some important ’90s classics all this weekend during IFC’s ’90s Marathon. Check out the full schedule here.

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Get Physical

DVDs are the new Vinyl

Portlandia Season 7 Now Available On Disc.

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In this crazy digital age, sometimes all we really want is to reach out and touch something. Maybe that’s why so many of us are still gung-ho about owning stuff on DVD. It’s tangible. It’s real. It’s tech from a bygone era that still feels relevant, yet also kitschy and retro. It’s basically vinyl for people born after 1990.

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Inevitably we all have that friend whose love of the disc is so absolutely repellent that he makes the technology less appealing. “The resolution, man. The colors. You can’t get latitude like that on a download.” Go to hell, Tim.

Yes, Tim sucks, and you don’t want to be like Tim, but maybe he’s onto something and DVD is still the future. Here are some benefits that go beyond touch.

It’s Decor and Decorum

With DVDs and a handsome bookshelf you can show off your great taste in film and television without showing off your search history. Good for first dates, dinner parties, family reunions, etc.

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Forget Public Wifi

Warm up that optical drive. No more awkwardly streaming episodes on shady free wifi!

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Inter-not

Internet service goes down. It happens all the time. It could happen right now. Then what? Without a DVD on hand you’ll be forced to make eye contact with your friends and family. Or worse – conversation.

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Self Defense

You can’t throw a download like a ninja star. Think about it.

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If you’d like to experience the benefits DVD ownership yourself, Portlandia Season 7 is now available on DVD and Blue-Ray.