DID YOU READ

Why You Should Try SXSWi

Why You Should Try SXSWi (photo)

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There are many motivations to make the nerd pilgrimage to Austin, which, as it was related to me by a local cab driver, was first an idea the city came up with to replenish the lack of foot traffic when UT students leave the city for spring break. As the natives escape, the town is momentarily invaded by a mix of geeks, both of the film and tech persuasion. They — we — are often described as obsessives but, more accurately, are people who have a serious passion for what they do.

In particular, it takes a certain type to come to South By Southwest Interactive, and every year that type becomes less a type and simply the direction that’s driving so many aspects of our daily lives. Politics, race, age, communication, retail, industrial — the list goes on and on. You’d be hard pressed to find a industry that hasn’t been radically influenced by the effect the technologies dissected and analyzed here.

But it’s hardly academic. It can be, but a majority of goes on at SXSWi is networking. Sure, a good deal of it is superfluous, but there’s also a high concentration of decision makers in a very small area who are bound to encounter opportunities they may not find anywhere else.

It’s no coincidence that Austin is the city that launched some of the most game-changing applications in the past several years, Twitter being the biggest and Foursquare being the most recent. How game changing? Look around your news media diet and count up the number of instances you hear someone’s Twitter being mentioned. If you’re hearing about something that happened anywhere in the world, I am willing to bet someone posted it to Twitter before anywhere else, period.

Foursquare, like Twitter, had an incubation period at their first SXSW. It was adopted eary by a cliquey, influential set of people and a year later had begun to reach substantial audiences. Twitter is thought to be around six million users today, and Foursquare around 60,000. But there hasn’t really been a singular app to come out of this year’s SXSWi that’s ended up on the tip of everyone’s tongue.

The applications that help keep everyone organized about where they need to go seem to be the most useful, Plancast being a particularly popular one that launched an iPhone app just before the conference. A app called Hot Potato was used by many to discuss panels as they were in progress in sort of a closed room Twitter. However, Twitter is still the king when it came to providing instant feedback on anything that was happening at any moment at the conference.

So if the networking, the technology, the free drinks and food, the parties, the gadgets, the next new thing, and an opportunity to take your startup to the next level appeals to you, how do you get to SXSWi 2011? Well, first I would suggest trying to get yourself on a panel. Find a topic that you’re opinionated in and approach the panel moderator. That’s exactly what I did, and it pays for your entry into the conference with Gold level access, getting you into both the movie and interactive portion of the festival.

It also gets you discounts on your hotel, which you should book very early. The panel experience allows you to reach a larger audience and market yourself in a way that can open up other opportunities with folks in the audience or those who may watch it later online. If you’re a writer, it can open up additional freelance gigs or invites to speak at other conferences. Anyone who works in that kind of business knows you need to find as many of those jobs as possible to stay afloat — a big part of that is marketing yourself, and this is one of the best ways to do just that.

The panel I spoke on yesterday was attended by David Carr of the New York Times, who happens to be one of the writers I admire most. He tweeted about our panel and told us afterwards how much he enjoyed it. It was a real honor and incredibly satisfying to be able to get that kind of feedback from someone who I think is at the top of his game and understands what I am trying to accomplish better than anyone else.

If you’ve never been to SXSWi and you’ve been following along vicariously through those who are here, now is the perfect time to start hatching plans to get here in 2011, when it will be even bigger and better. I’ve given you a few tips on how to make that easier, it’s up to you now to make it happen. I promise — you will not be disappointed.

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Forget Oscar

Find Your Spirit Animal

The Spirit Awards are LIVE this Saturday at 2p PT/5p ET.

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In just a few precious days, the greatest, most epic, most star-studded awards ceremony of the year comes to IFC.

And please, we’re definitely not talking about the Oscars. We’re talking about the Spirit Awards. Hosted by iconic comedy duo Nick Kroll and John Mulaney, it’s a relatively under-the-radar awards show with serious cred. And if the past is any indicator, we’re in for a wild night.

If you feel like doing your homework, you can find a full list of nominees and performance excerpts here. It reads like a who’s who of everyone that matters – those larger-than-life personalities with status that borders on mythological. Our celebrity spirit animals, if you will.

This isn’t hyperbole. Literally everyone who takes the stage at the awards show is spirit animal material. Let’s see if we can help you find yours…

Do you

Live in someone else’s shadow despite shining like the sun? Do you inexplicably vandalize your pretty-boy good looks with a sloppy-joe man bun and a repellent pubic-hair beard? Do you think sounding stoned and sounding thoughtful are kinda the same thing?

Congratulations, your spirit animal is Casey Affleck.

He’s the self-canonized patron saint of anyone who’s got the goods but doesn’t give a damn.

Do you

Have mid-length hair and exude a certain feminine masculinity that is universally appealing? Are you drawn to situations that promise little to nothing in the way of grooming or hygiene as a transparently self-conscious attempt to conceal your radiant inner glow? Does that fail miserably?

Way to go, your spirit animal is Viggo Mortensen.

He’s the yoga teacher of actors, in that what should make him super nasty only increases his curb appeal.

Do you

Get zero recognition for work that everyone knows is unrivaled? Do you inspire greatness in others yet get shortchanged when it comes to your own acclaim? Are you a goddam B-52 bomber in an industry of biplanes?

Bingo, your spirit animal is Annette Bening.

What does it take for this artist to win an Oscar? Honestly now, if her performance in 20th Century Women doesn’t earn her every award on the planet, consider it proof that the Universe truly is a cold dark void absent of reason or compassion.

Do you

Walk into a room full of strangers and walk out with a room full of friends? Have you been hiding under the radar just waiting for the right moment to leap out into the spotlight and stay there FOREVER? Do you possess the almost messianic ability to elevate Shia LaBeouf’s on-screen charisma?

You guessed it (or not), your spirit animal is 100% Sasha Lane.

If you haven’t seen American Honey, then you haven’t heard of her. She came out of the blue with a performance both subtle and powerful, and now she’s going to be in all the movies from this moment on. Or she should be, at any rate.

Don’t see your spirit animal there? Worry not. There are many more nominees to choose from, and you can see them all (yes, including Shia LaBeouf) during the Independent Spirit Awards, this Saturday at 2pm PT/5pm ET only on IFC.

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Car Notes

Portlandia Keeps Road Rage In Park

Get a lesson in parking etiquette on a new Portlandia.

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It’s the most American form of cause and effect: Park like a monster, receive a passive-aggressive note.

car notes note

This unofficial rule of the road is critical to keeping the great big wheel of car-related Karma in balance. And naturally, Portlandia’s Kath and Dave have elevated it to an awkward, awkward art form in Car Notes, the Portlandia web series presented by Subaru.

If you’ve somehow missed the memo about Car Notes until now, you can catch up on every installment online, on the IFC app, and on demand. You can even have a little taste right here:

If your interest is piqued – great news for you! A special Car Notes sketch makes an appearance in the latest episode of Portlandia, and you can catch up on it now right here.

Watch all-new Portlandia Thursdays at 10P on IFC.

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Naked and Hungry

Two New Ways to Threeway

IFC's Comedy Crib gets sensual in time for Valentine's Day.

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This week, two scandalous new digital series debut on IFC’s Comedy Crib.
Ménage à Trois invites people to participate in a real-life couple’s fantasy boudoir. And The Filling is Mutual follows two saucy chefs who invite comedians to make food inspired by their routines. Each show crosses some major boundaries in sexy and/or delicious ways, and each are impossible to describe in detail without arousing some awkward physical cravings. Which is why it’s best to hear it directly from the minds behind the madness…

Ménage à Trois

According to Diana Kolsky and Murf Meyer, the two extremely versatile constants in the ever-shifting à trois, “MàT is a sensually psychedelic late night variety show exploring matters of hearts, parts and every goddamn thing in between…PS, any nudes will be 100% tasteful.”

This sexy brainchild includes sketches, music, and props that would put Pee-wee’s Playhouse to shame. But how could this fantastical new twist on the vanilla-sex variety show format have come to be?

“We met in a UCB improv class taught by Chris Gethard. It was clear that we both humped to the beat of our own drum; our souls and tongues intermingled at the bar after class, so we dove in head first.”

Sign me up, but promise to go slow. This tricycle is going to need training wheels.

The Filling is Mutual

Comedians Jen Saunderson and Jenny Zigrino became best friends after meeting in the restroom at the Gotham Comedy Club, which explains their super-comfortable dynamic when cooking with their favorite comedians. “We talk about comedy, sex, menses, the obnoxiousness of Christina Aguilera all while eating food that most would push off their New Year’s resolution.”

The hook of cooking food based off of comedy routines is so perfect and so personal. It made us wonder about what dishes Jen & Jenny would pair with some big name comedy staples, like…

Bill Murray?
“Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to… Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to avoid doing any kind of silly Groundhog Day reference.” 

Bridget Everett?
“Cream Balls… Sea Salt encrusted Chocolate Ganache Covered Ice Cream Ball that melt cream when you bite into them.” 

Nick Kroll & John Mulaney? 
“I’d make George and Gil black and white cookies from scratch and just as we open the oven to put the cookie in we’d prank ’em with an obnoxious amount of tuna!!!”

Carrie Brownstein & Fred Armisen? 
“Definitely a raw cacao “safe word” brownie. Cacao!”

Just perfect.

See both new series in their entirety on IFC’s Comedy Crib.

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