DID YOU READ

Why You Should Try SXSWi

Why You Should Try SXSWi (photo)

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There are many motivations to make the nerd pilgrimage to Austin, which, as it was related to me by a local cab driver, was first an idea the city came up with to replenish the lack of foot traffic when UT students leave the city for spring break. As the natives escape, the town is momentarily invaded by a mix of geeks, both of the film and tech persuasion. They — we — are often described as obsessives but, more accurately, are people who have a serious passion for what they do.

In particular, it takes a certain type to come to South By Southwest Interactive, and every year that type becomes less a type and simply the direction that’s driving so many aspects of our daily lives. Politics, race, age, communication, retail, industrial — the list goes on and on. You’d be hard pressed to find a industry that hasn’t been radically influenced by the effect the technologies dissected and analyzed here.

But it’s hardly academic. It can be, but a majority of goes on at SXSWi is networking. Sure, a good deal of it is superfluous, but there’s also a high concentration of decision makers in a very small area who are bound to encounter opportunities they may not find anywhere else.

It’s no coincidence that Austin is the city that launched some of the most game-changing applications in the past several years, Twitter being the biggest and Foursquare being the most recent. How game changing? Look around your news media diet and count up the number of instances you hear someone’s Twitter being mentioned. If you’re hearing about something that happened anywhere in the world, I am willing to bet someone posted it to Twitter before anywhere else, period.

Foursquare, like Twitter, had an incubation period at their first SXSW. It was adopted eary by a cliquey, influential set of people and a year later had begun to reach substantial audiences. Twitter is thought to be around six million users today, and Foursquare around 60,000. But there hasn’t really been a singular app to come out of this year’s SXSWi that’s ended up on the tip of everyone’s tongue.

The applications that help keep everyone organized about where they need to go seem to be the most useful, Plancast being a particularly popular one that launched an iPhone app just before the conference. A app called Hot Potato was used by many to discuss panels as they were in progress in sort of a closed room Twitter. However, Twitter is still the king when it came to providing instant feedback on anything that was happening at any moment at the conference.

So if the networking, the technology, the free drinks and food, the parties, the gadgets, the next new thing, and an opportunity to take your startup to the next level appeals to you, how do you get to SXSWi 2011? Well, first I would suggest trying to get yourself on a panel. Find a topic that you’re opinionated in and approach the panel moderator. That’s exactly what I did, and it pays for your entry into the conference with Gold level access, getting you into both the movie and interactive portion of the festival.

It also gets you discounts on your hotel, which you should book very early. The panel experience allows you to reach a larger audience and market yourself in a way that can open up other opportunities with folks in the audience or those who may watch it later online. If you’re a writer, it can open up additional freelance gigs or invites to speak at other conferences. Anyone who works in that kind of business knows you need to find as many of those jobs as possible to stay afloat — a big part of that is marketing yourself, and this is one of the best ways to do just that.

The panel I spoke on yesterday was attended by David Carr of the New York Times, who happens to be one of the writers I admire most. He tweeted about our panel and told us afterwards how much he enjoyed it. It was a real honor and incredibly satisfying to be able to get that kind of feedback from someone who I think is at the top of his game and understands what I am trying to accomplish better than anyone else.

If you’ve never been to SXSWi and you’ve been following along vicariously through those who are here, now is the perfect time to start hatching plans to get here in 2011, when it will be even bigger and better. I’ve given you a few tips on how to make that easier, it’s up to you now to make it happen. I promise — you will not be disappointed.

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Very NSFW

The Brockmire Premiere Is All Truth

Watch The First Episode of Brockmire Right Now for Free

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GIFS via Giphy

At long last, the Brockmire pre-premiere has arrived. Which means you can watch it right now—on IFC.com, at Funny Or Die, on IFC’s Apple TV and mobile apps, on Youtube, on Facebook, on the AMC apps, and right here. So grab some headphones and get watching.

No seriously, get headphones.

Because whether he’s giving a play-by-play or ruminating on the world around him, Jim Brockmire calls it like he sees it. And how he sees it is very NSFW. His take on life is actually quite refreshing, even to the point of being profoundly sage. For proof just look at these pearls of unconventional wisdom from the premiere…

Brockmire On The Internet

“If I need porn I just buy a nudie mag, like my father and his father before him.”

Brockmire On Sex-Ed

“Kids, a strap-on is a belt with d— on it that mommies use to f— daddies.”
Brockmire-Strap-On

Brockmire On The Perfect High

“Somewhere between 10 cups of coffee and very low-grade cocaine.”
Brockmire-Perfect-High

Brockmire On The Tardiness of Spring

“Old man winter’s reaching his hand inside your coat to give that thing one more squeeze.”

Brockmire On Keeping Perspective

“I thought I hit rock bottom in a handicap restroom in Bangkok where a Thai lady-boy snorted crank off my johnson while a sunburnt German watched us on the toilet”
Brockmire-grain-salt

Brockmire On Humanity

“If you want to look directly into the gaping maw of oblivion, don’t look up to the heavens. Just look in the mirror.”
Jules-never-seen

See these nuggets and more in the first episode of Brockmire, and see the whole season beginning April 5 at 10P on IFC.

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Thank Azaria

Best. Characters. Ever.

Our favorite Hank Azaria characters.

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GIFs via Giphy

Hank Azaria may well be the most prolific voice and character actor of our time. The work he’s done for The Simpsons alone has earned him a permanent place in the pop culture zeitgeist. And now he’s bringing another character to the mainstream: a washed-up sports announcer named Jim Brockmire, in the aptly titled new series Brockmire.

We’re looking forward to it. So much so that we want to look backward, too, with a short-but-sweet retrospective of some of Azaria’s important characters. Shall we begin?

Half The Recurring Simpsons Characters

He’s Comic Book Guy. He’s Chief Wiggum. He’s Apu. He’s Cletus. He’s Snake. He’s Superintendent Chalmers. He’s the Sea Captain. He’s Kurt “Can I Borrow A Feeling” Van Houten. He’s Professor Frink. He’s Carl. And he’s many more. But most importantly he’s Moe Szyslak, the staple character Azaria has voiced since his very first audition for The Simpsons.

Oh, and He’s Frank Grimes

For all the regular Simpsons characters Azaria has played over the years, his most brilliant performance may have been a one-off: Frank Grimes, the scrappy bootstrapper who worked tirelessly all his life for honest, incremental, and easily-undermined success. Azaria’s portrayal of this character was nuanced, emotional, and simply magical.

Patches O’Houlihan

Dodgeball is a “sport of violence, exclusion and degradation.” as Hank Azaria generously points out in his brief but crucial cameo in Dodgeball. That’s sage wisdom. Try applying his “five D’s” to your life on and off the court and enjoy the results.

Harold Zoid

Of Futurama fame. The crazy uncle of Dr. Zoidberg, Harold Zoid was once a lion (or lobster) of the silver screen until Smell-o-vision forced him into retirement.

Agador

The Birdcage was significant for many reasons, and the comic genius of Hank Azaria’s character “Agador” sits somewhere towards the top of that list. If you haven’t seen this movie, shame on you.

Gargamel

Nobody else could make a live-action Gargamel possible.

Ed Cochran

From Ray Donovan. Great character, great last name [editorial note: the author of this article may be bias].

Kahmunra, The Thinker, Abe Lincoln

All in the Night At The Museum: Battle Of The Smithsonian, a file that let Azaria flex his voice acting and live-action muscles in one fell swoop.

The Blue Raja

Mystery Men has everything, including a fatal case of Smash Mouth. Azaria’s iconic superhero makes the shortlist of redeemable qualities, though.

Dr. Huff

Huff put Azaria in a leading role, and it was good. So good that there is no good gif of it. Internet? More like Inter-not.

Learn more about Hank Azaria’s newest claim to fame right here, and don’t miss the premiere of Brockmire April 5 at 10P on IFC.

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Flame Out

Brockmire and Other Public Implosions

Brockmire Premieres April 5 at 10P on IFC.

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There’s less than a month until the Brockmire premiere, and to say we’re excited would be an insulting understatement. It’s not just that it stars Hank Azaria, who can do no wrong (and yes, that’s including Mystery Men, which is only cringeworthy because of Smash Mouth). It’s that the whole backstory of the titular character, Jim Brockmire, is the stuff of legends. A one-time iconic sportscaster who won the hearts of fans and players alike, he fell from grace after an unfortunate personal event triggered a seriously public meltdown. See for yourself in the NSFW Funny or Die digital short that spawned the IFC series:

See? NSFW and spectacularly catastrophic in a way that could almost be real. Which got us thinking: What are some real-life sports fails that have nothing to do with botched athletics and everything to do with going tragically off script? The internet is a dark and dirty place, friends, but these three examples are pretty special and mostly safe for work…

Disgruntled Sports Reporter

His co-anchor went offsides and he called it like he saw it.

Jim Rome vs Jim “Not Chris” Everett

You just don’t heckle a professional athlete when you’re within striking distance. Common sense.

Carl Lewis’s National Anthem

He killed it! As in murdered. It’s dead.

To see more moments just like these, we recommend spending a day in your pajamas combing through the muckiness of the internet. But to see something that’s Brockmire-level funny without having to clear your browser history, check out the sneak peeks and extras here.

Don’t miss the premiere of Brockmire April 5 at 10P on IFC.

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