DID YOU READ

Why You Should Try SXSWi

Why You Should Try SXSWi (photo)

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There are many motivations to make the nerd pilgrimage to Austin, which, as it was related to me by a local cab driver, was first an idea the city came up with to replenish the lack of foot traffic when UT students leave the city for spring break. As the natives escape, the town is momentarily invaded by a mix of geeks, both of the film and tech persuasion. They — we — are often described as obsessives but, more accurately, are people who have a serious passion for what they do.

In particular, it takes a certain type to come to South By Southwest Interactive, and every year that type becomes less a type and simply the direction that’s driving so many aspects of our daily lives. Politics, race, age, communication, retail, industrial — the list goes on and on. You’d be hard pressed to find a industry that hasn’t been radically influenced by the effect the technologies dissected and analyzed here.

But it’s hardly academic. It can be, but a majority of goes on at SXSWi is networking. Sure, a good deal of it is superfluous, but there’s also a high concentration of decision makers in a very small area who are bound to encounter opportunities they may not find anywhere else.

It’s no coincidence that Austin is the city that launched some of the most game-changing applications in the past several years, Twitter being the biggest and Foursquare being the most recent. How game changing? Look around your news media diet and count up the number of instances you hear someone’s Twitter being mentioned. If you’re hearing about something that happened anywhere in the world, I am willing to bet someone posted it to Twitter before anywhere else, period.

Foursquare, like Twitter, had an incubation period at their first SXSW. It was adopted eary by a cliquey, influential set of people and a year later had begun to reach substantial audiences. Twitter is thought to be around six million users today, and Foursquare around 60,000. But there hasn’t really been a singular app to come out of this year’s SXSWi that’s ended up on the tip of everyone’s tongue.

The applications that help keep everyone organized about where they need to go seem to be the most useful, Plancast being a particularly popular one that launched an iPhone app just before the conference. A app called Hot Potato was used by many to discuss panels as they were in progress in sort of a closed room Twitter. However, Twitter is still the king when it came to providing instant feedback on anything that was happening at any moment at the conference.

So if the networking, the technology, the free drinks and food, the parties, the gadgets, the next new thing, and an opportunity to take your startup to the next level appeals to you, how do you get to SXSWi 2011? Well, first I would suggest trying to get yourself on a panel. Find a topic that you’re opinionated in and approach the panel moderator. That’s exactly what I did, and it pays for your entry into the conference with Gold level access, getting you into both the movie and interactive portion of the festival.

It also gets you discounts on your hotel, which you should book very early. The panel experience allows you to reach a larger audience and market yourself in a way that can open up other opportunities with folks in the audience or those who may watch it later online. If you’re a writer, it can open up additional freelance gigs or invites to speak at other conferences. Anyone who works in that kind of business knows you need to find as many of those jobs as possible to stay afloat — a big part of that is marketing yourself, and this is one of the best ways to do just that.

The panel I spoke on yesterday was attended by David Carr of the New York Times, who happens to be one of the writers I admire most. He tweeted about our panel and told us afterwards how much he enjoyed it. It was a real honor and incredibly satisfying to be able to get that kind of feedback from someone who I think is at the top of his game and understands what I am trying to accomplish better than anyone else.

If you’ve never been to SXSWi and you’ve been following along vicariously through those who are here, now is the perfect time to start hatching plans to get here in 2011, when it will be even bigger and better. I’ve given you a few tips on how to make that easier, it’s up to you now to make it happen. I promise — you will not be disappointed.

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John C. McGinley -Photo Credit Kim Simms/IFC

Necessary Evil

Get Freaky With New Stan Against Evil Photos

Stan Against Evil haunts IFC starting November 2nd at 10P with back-to-back episodes.

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From the warped minds behind The Simpsons and The Walking Dead comes your next horror comedy obsession.

Stan Against Evil employs ghoulish horror and pitch-black comedy that’ll both tingle the spine and tickle the ribs. And before the demon-possessed festivities kick off Wednesday, November 2nd at 10P ET with back-to-back episodes, we’ve got a glimpse at stars John C. McGinley and Janet Varney as mismatched small New England town sheriffs Stan Miller and Evie Barret who find themselves pitted against witches, demonic goats and other bizarre horrors.

Check out the Stan Against Evil stars — both living and undead — in the brand new photos below. Follow Stan on Facebook and Twitter for more updates as we approach the scarifiying November 2nd premiere.

Janet Varney Stan Against Evil

Witch Stan Against Evil

Book Stan Against Evil

Demon Stan Against Evil

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Zombieland Jesse Eisenberg

Brain Dead

The 10 Funniest Zombie Movies

Catch Zombieland this month on IFC.

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Photo Credit: Columbia/courtesy Everett Collection

Zombie movies are based on our fear of mortality, but if there’s one thing action heroes do best it’s laugh in the face of death. The rotting, easily-shotgunned face of death. We’re enjoying undeath this month on IFC with Zombieland, so we’re also counting down the 10 funniest zombie movies. Run!

10. Army of Darkness

Ash Army of Darkness
Universal Pictures

Ashley J. Williams is the hardest working blue-collar demon fighter in movie history. (Even though he causes most of the problems he solves in the first place.) When he’s not defeating the Deadites, he’s delivering hilarious quips with typical deadpan flair.


9. Fido

Fido
Lionsgate Films

Fido is a fantastic comedy, but you should expect that with stand-up superstar Billy Connolly in the title role. A nightmarish 1950s-esque world of white picket fences and decaying flesh sets the scene for painfully funny interactions between the living and the dead — and it’s quickly revealed that the zombies are better family figures than many of the upstanding citizens.


8. Dead Snow

Dead Snow ramps up the camp with an isolated group of teenagers battling an entire zombie Nazi division, and it doesn’t skimp on the gore in the process. One of our heroes looks really badass when he amputates his own arm to escape the effects of a zombie bite — only to look down in despair when a zombie chomps on his crotch.


7. Dead and Breakfast

Line Dance
Anchor Bay Entertainment

Dead and Breakfast is a musical zombie comedy, and even with all that you might not expect what happens next. You always knew a zombie movie would have to do a “Thriller” moment. You might not have expected the filmmakers to turn the Michael Jackson hit into a country-style line dance.


6. Dead Alive

Lord of the Rings-meister Peter Jackson cut his teeth on gory, outrageous horror comedies, and his 1992 New Zealand film Braindead (known as Dead Alive in America) is one of his best. It also can claim the definitive zombie baby scene.


5. Warm Bodies

Dead Heat
Summit Entertainment

Warm Bodies takes Romeo and Juliet to a new, gorier level. The warm and loving Julie falls for the mono-syllabic “R,” whose dead heart really is brought back to life by her affection. There’s a great parody of teen romance movies with a musical montage makeover sequence where the zombie is transformed into an attractive date.


4. Return of the Living Dead Part 2

Screwdriver
Lorimar Entertainment

Return of the Living Dead Part 2 is, true to its name, the revenge of the original brain-eating zombie movie. Part 2 goes all-out on the comedy, and while some super-serious fans may balk, there are a lot of great gags to enjoy. Our favorite has to be the zombie literally saying what’s going through its head, a hilarious moment as brain munchers rarely get great lines despite being the whole point of these films.


3. Dawn of the Dead

Dawn of the Dead
Universal Pictures

Dawn of the Dead is an unrelenting attack of undead horror and despair, but that doesn’t mean there isn’t time for fun. Because when you’ve got an infinite supply of zombies and ammunition while chilling on the roof of your gun store, you can kill time and celebrity look-a-likes.


2. Shaun of the Dead

Shaun of the Dead Records
Universal Pictures

Shaun of the Dead isn’t just an excellent comedy — it’s a love-letter to zombie movies. An early scene where the tired Shaun stumbles through a zombified wasteland as if it was another unpleasant work morning is wonderful, but the funniest bit has to be the life-or-death music reviewing scene, where our heroes decide which records can be spared or used to fight off a hungry undead.


1. Zombieland

Zombieland
Columbia Pictures

There are hundreds of zombie movies, but there was never any doubt which one was the funniest. Because only one has Bill Murray. His brief appearance as an actor whose zombie impersonation goes a little too well is an instant cinema classic. And also the funniest thing ever to happen because of Garfield.

For more laughs and scares, check out a sneak peek of IFC’s Stan Against Evil, premiering November 2nd at 10P with back-to-back episodes, below.

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Scary Movie 2

Rotten Fruit

Catch Scary Spoofs and Kung Fu Keanu on IFC’s Rotten Fridays

Scary Movie 2, The Matrix Revolutions and more are coming to IFC's Rotten Fridays.

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Warner Bros.

Compelling plots, believable characters and plausible conflicts are standard in Hollywood classics. But sometimes our brains need a break, which is why IFC and Rotten Tomatoes have teamed up to give you the best of the worst, the “too rotten to miss” movies every Friday at 8P throughout September.

This month’s crop of “Rotten” favorites includes highlights (and lowlights) from Keanu Reeves, Sylvester Stallone and more. Check out the full schedule below and start planning your most sarcastic live-tweet commentary.

Rotten Fridays

“Too Rotten to Miss Movies” every Friday @8P on IFC.

The Matrix Revolutions (Tomatometer: 36% Rotten) – Friday, September 2nd starting @ 8P
Speed 2: Cruise Control (Tomatometer: 3% Rotten) – Friday, September 9th starting @ 8P
Epic Movie (Tomatometer: 2% Rotten) – Friday, September 16th starting @ 8P
Scary Movie 2 (Tomatometer: 15% Rotten) – Friday, September 23rd starting @ 8P
Rocky IV (Tomatometer: 39% Rotten) – Friday, September 30th starting @ 8P

Kick back with The Matrix Revolutions this Friday at 8P on IFC!

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