DID YOU READ

Why You Should Try SXSWi

Why You Should Try SXSWi (photo)

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There are many motivations to make the nerd pilgrimage to Austin, which, as it was related to me by a local cab driver, was first an idea the city came up with to replenish the lack of foot traffic when UT students leave the city for spring break. As the natives escape, the town is momentarily invaded by a mix of geeks, both of the film and tech persuasion. They — we — are often described as obsessives but, more accurately, are people who have a serious passion for what they do.

In particular, it takes a certain type to come to South By Southwest Interactive, and every year that type becomes less a type and simply the direction that’s driving so many aspects of our daily lives. Politics, race, age, communication, retail, industrial — the list goes on and on. You’d be hard pressed to find a industry that hasn’t been radically influenced by the effect the technologies dissected and analyzed here.

But it’s hardly academic. It can be, but a majority of goes on at SXSWi is networking. Sure, a good deal of it is superfluous, but there’s also a high concentration of decision makers in a very small area who are bound to encounter opportunities they may not find anywhere else.

It’s no coincidence that Austin is the city that launched some of the most game-changing applications in the past several years, Twitter being the biggest and Foursquare being the most recent. How game changing? Look around your news media diet and count up the number of instances you hear someone’s Twitter being mentioned. If you’re hearing about something that happened anywhere in the world, I am willing to bet someone posted it to Twitter before anywhere else, period.

Foursquare, like Twitter, had an incubation period at their first SXSW. It was adopted eary by a cliquey, influential set of people and a year later had begun to reach substantial audiences. Twitter is thought to be around six million users today, and Foursquare around 60,000. But there hasn’t really been a singular app to come out of this year’s SXSWi that’s ended up on the tip of everyone’s tongue.

The applications that help keep everyone organized about where they need to go seem to be the most useful, Plancast being a particularly popular one that launched an iPhone app just before the conference. A app called Hot Potato was used by many to discuss panels as they were in progress in sort of a closed room Twitter. However, Twitter is still the king when it came to providing instant feedback on anything that was happening at any moment at the conference.

So if the networking, the technology, the free drinks and food, the parties, the gadgets, the next new thing, and an opportunity to take your startup to the next level appeals to you, how do you get to SXSWi 2011? Well, first I would suggest trying to get yourself on a panel. Find a topic that you’re opinionated in and approach the panel moderator. That’s exactly what I did, and it pays for your entry into the conference with Gold level access, getting you into both the movie and interactive portion of the festival.

It also gets you discounts on your hotel, which you should book very early. The panel experience allows you to reach a larger audience and market yourself in a way that can open up other opportunities with folks in the audience or those who may watch it later online. If you’re a writer, it can open up additional freelance gigs or invites to speak at other conferences. Anyone who works in that kind of business knows you need to find as many of those jobs as possible to stay afloat — a big part of that is marketing yourself, and this is one of the best ways to do just that.

The panel I spoke on yesterday was attended by David Carr of the New York Times, who happens to be one of the writers I admire most. He tweeted about our panel and told us afterwards how much he enjoyed it. It was a real honor and incredibly satisfying to be able to get that kind of feedback from someone who I think is at the top of his game and understands what I am trying to accomplish better than anyone else.

If you’ve never been to SXSWi and you’ve been following along vicariously through those who are here, now is the perfect time to start hatching plans to get here in 2011, when it will be even bigger and better. I’ve given you a few tips on how to make that easier, it’s up to you now to make it happen. I promise — you will not be disappointed.

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New Nasty

Whips, Chains and Hand Sanitizer

Turn On The Full Season Of Neurotica At IFC's Comedy Crib

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Jenny Jaffe has a lot going on: She’s writing for Disney’s upcoming Big Hero 6: The Series, developing comedy projects with pals at Devastator Press, and she’s straddling the line between S&M and OCD as the creator and star of the sexyish new series Neurotica, which has just made its debut on IFC’s Comedy Crib. Jenny gave us some extremely intimate insight into what makes Neurotica (safely) sizzle…

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IFC: How would you describe Neurotica to a fancy network executive you met in an elevator?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. 

IFC: How would you describe Neurotica to a drunk friend of a friend you met in a bar?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. You’re great. We should get coffee sometime. I’m not just saying that. I know other people just say that sometimes but I really feel like we’re going to be friends, you know? Here, what’s your number, I’ll call you so you can have my number! 

IFC: What’s your comedy origin story?

Jenny: Since I was a kid I’ve dealt with severe OCD and anxiety. Comedy has always been one of the ways I’ve dealt with that. I honestly just want to help make people feel happy for a few minutes at a time. 

IFC: What was the genesis of Neurotica?

Jenny: I’m pretty sure it was a title-first situation. I was coming up with ideas to pitch to a production company a million years ago (this isn’t hyperbole; I am VERY old) and just wrote down “Neurotica”; then it just sort of appeared fully formed. “Neurotica? Oh it’s an over-the-top romantic comedy about a Dominatrix with OCD, of course.” And that just happened to hit the buttons of everything I’m fascinated by. 

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IFC: How would you describe Ivy?

Jenny: Ivy is everything I love in a comedy character – she’s tenacious, she’s confident, she’s sweet, she’s a big wonderful weirdo. 

IFC: How would Ivy’s clientele describe her?

Jenny:  Open-minded, caring, excellent aim. 

IFC: Why don’t more small towns have local dungeons?

Jenny: How do you know they don’t? 

IFC: What are the pros and cons of joining a chain mega dungeon?

Jenny: You can use any of their locations but you’ll always forget you have a membership and in a year you’ll be like “jeez why won’t they let me just cancel?” 

IFC: Mouths are gross! Why is that?

Jenny: If you had never seen a mouth before and I was like “it’s a wet flesh cave with sharp parts that lives in your face”, it would sound like Cronenberg-ian body horror. All body parts are horrifying. I’m kind of rooting for the singularity, I’d feel way better if I was just a consciousness in a cloud. 

See the whole season of Neurotica right now on IFC’s Comedy Crib.

The-Craft

The ’90s Are Back

The '90s live again during IFC's weekend marathon.

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Photo Credit: Everett Digital, Columbia Pictures

We know what you’re thinking: “Why on Earth would anyone want to reanimate the decade that gave us Haddaway, Los Del Rio, and Smash Mouth, not to mention Crystal Pepsi?”

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Thoughts like those are normal. After all, we tend to remember lasting psychological trauma more vividly than fleeting joy. But if you dig deep, you’ll rediscover that the ’90s gave us so much to fondly revisit. Consider the four pillars of true ’90s culture.

Boy Bands

We all pretended to hate them, but watch us come alive at a karaoke bar when “I Want It That Way” comes on. Arguably more influential than Brit Pop and Grunge put together, because hello – Justin Timberlake. He’s a legitimate cultural gem.

Man-Child Movies

Adam Sandler is just behind The Simpsons in terms of his influence on humor. Somehow his man-child schtick didn’t get old until the aughts, and his success in that arena ushered in a wave of other man-child movies from fellow ’90s comedians. RIP Chris Farley (and WTF Rob Schneider).

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Teen Angst

In horror, dramas, comedies, and everything in between: Troubled teens! Getting into trouble! Who couldn’t relate to their First World problems, plaid flannels, and lose grasp of the internet?

Mainstream Nihilism

From the Coen Bros to Fincher to Tarantino, filmmakers on the verge of explosive popularity seemed interested in one thing: mind f*cking their audiences by putting characters in situations (and plot lines) beyond anyone’s control.

Feeling better about that walk down memory lane? Good. Enjoy the revival.

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And revisit some important ’90s classics all this weekend during IFC’s ’90s Marathon. Check out the full schedule here.

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Get Physical

DVDs are the new Vinyl

Portlandia Season 7 Now Available On Disc.

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In this crazy digital age, sometimes all we really want is to reach out and touch something. Maybe that’s why so many of us are still gung-ho about owning stuff on DVD. It’s tangible. It’s real. It’s tech from a bygone era that still feels relevant, yet also kitschy and retro. It’s basically vinyl for people born after 1990.

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Inevitably we all have that friend whose love of the disc is so absolutely repellent that he makes the technology less appealing. “The resolution, man. The colors. You can’t get latitude like that on a download.” Go to hell, Tim.

Yes, Tim sucks, and you don’t want to be like Tim, but maybe he’s onto something and DVD is still the future. Here are some benefits that go beyond touch.

It’s Decor and Decorum

With DVDs and a handsome bookshelf you can show off your great taste in film and television without showing off your search history. Good for first dates, dinner parties, family reunions, etc.

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Forget Public Wifi

Warm up that optical drive. No more awkwardly streaming episodes on shady free wifi!

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Inter-not

Internet service goes down. It happens all the time. It could happen right now. Then what? Without a DVD on hand you’ll be forced to make eye contact with your friends and family. Or worse – conversation.

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Self Defense

You can’t throw a download like a ninja star. Think about it.

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If you’d like to experience the benefits DVD ownership yourself, Portlandia Season 7 is now available on DVD and Blue-Ray.