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Who will celebrate “Avatar Day”?

Who will celebrate “Avatar Day”? (photo)

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There was polite applause at Comic-Con when James Cameron showed footage for “Avatar” — it was neither the rapturous reception that some would have you believe, nor was it the kind of disaster that one could easily imagine when a crowd’s introduced to blue, ten foot tall blue, speckled creatures called the Na’vi from a planet named Pandora.

Sitting there in Hall H, I wondered why there wasn’t more acclaim — what Cameron had shown in 3-D was indeed something of a breakthrough, at least regarding how naturalistic the Na’vi were in an environment that completely came out of Cameron’s head and how, despite the blue veneer, one could see Sam Worthington and Zoe Saldana’s performances through their CG-created forms in a way that still eludes motion-capture pioneer Robert Zemeckis. But the “Avatar” footage didn’t adhere to the unofficial Comic-Con rules for success: it wasn’t violent (though Worthington’s fight with a prehistoric-looking creature was exciting), it wasn’t funny (which is why both “Kick-Ass” and “Zombieland” were unexpected hits), and, most importantly, it wasn’t familiar — either a remake or based on a comic book or a toy.

Which is why, like CHUD‘s Devin Faraci, I wonder the audiences who win tickets to “‘Avatar’ Day” on August 21st, when over 100 IMAX theaters will show 16 minutes of slightly different sneak footage, will think. In a time where “G.I. Joe” can become a hit almost solely on its name value, will audiences be curious enough to take a chance on “Avatar”? (Or at least enough of them to cover its massive budget?)

It’s a question hinted at in Anne Thompson’s recent column about why she’d like to see the low-budget “District 9” do well this weekend against the comparatively unoriginal “G.I. Joe.” And it’s a part of the recent online hubbub between Roger Ebert, A.O. Scott and Glenn Kenny, among others, who contemplate the dumbing-down of mass-audience movies and wonder why Cameron’s ex Kathryn Bigelow’s highly acclaimed “The Hurt Locker” isn’t doing better at the box office. And if even “Avatar,” one of the most expensive movies of all time, can’t intrigue with the promise of spectacle, maybe it’s less dumbing-down that’s the problem than laziness, with folks only drawn to what has nostalgic appeal. In which case, we can look forward to many long summers ahead that’ll offer nothing new under the sun.


Final Countdown

The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at


Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.


Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.

Get even more great inspiration all Christmas Eve and Day on IFC, and remember…