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Your Friendly Neighborhood Bollywood

Your Friendly Neighborhood Bollywood (photo)

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Although the recent Bollywood strike had an almost immediate impact on distribution and exhibition of Bollywood films around the world, specialized theaters, such as the Eagle Theater in Jackson Heights, Queens, never lost hope. The Eagle, located in the heart of New York City’s Little India, was forced to close in May, as the stream of first-run films dried up, but re-opened after the strike ended on June 5th. The strike had a ripple effect that was truly remarkable: New York’s Indian and Bollywood-loving community were dedicated veterans of the Eagle, often making an afternoon out of a meal, some shopping and a matinee, and so the businesses surrounding the theater suffered as well.

The theater itself has a checkered history — twenty years ago, it was hardly the kind of place most of us would wind up on a Sunday afternoon, bellies full of naan. Before it was purchased by two Punjabi businessmen in 1995, the Eagle was chiefly known for showing gay pornography. Ironically, the same thing that happened to the porn exhibition industry — that is, it died following the home rental and online access revolution — is now threatening the unique cinematic ecosystem that’s developed and flourished in Indian communities around the country in the last two decades. The combination of the strike, the recession, and more and more people choosing to rent DVDs or turn to piracy and downloading over the traditional theater experience have dealt a major blow to independent theaters like the Eagle. Mohammad Asif, who owns the Bombay Theater in Fresh Meadows, Queens, reported that just 18 months ago he had 1000 customers a week, while in recent weeks that number was more like 400.

And yet a huge part of the Bollywood viewing experience will always be a live, communal audience. Almost every Bollywood screening includes an intermission, during which audience members are encouraged to trade their thoughts on the picture so far, or purchase a few more samosas and mango lassis from the concession stand; the full experience easily stretches to three hours and beyond. In a way, the South Asian culture of dressing up to go to the movies harkens back to the earliest Hollywood movie palaces; Bollywood films are still a destination event, one that enterprising theater owners across the country have eagerly tapped into.

While there are a number of homegrown, independent Bollywood theaters like the Eagle around the country — Seattle’s Roxy Cinema, the Shalimar Theater in Houston — others have been bought up like investment properties in the past few years. Texas is the home of FunAsiA, a company that’s purchased the Bollywood 6 in Houston and recently opened two Bollywood theaters in the Chicago area. Adlabs, an Indian conglomerate, is another company that’s found success in purchasing the ImaginAsia movie theater chain and turning its cinemas into dedicated Bollywood outlets. Last year, they bought theaters in both Los Angeles and New York, adding to their total of 400 screens in the U.S., India, and Malaysia.

07312009_naz8.jpgCalifornia Bay Area residents seem to have a love-hate relationship with Fremont’s Naz 8 cinema, which shows mostly Bollywood fare, but also the occasional Hollywood film. Where the new chain cinemas, in their cookie-cutter sterility, inevitably lose some of the charm of independently owned and run theaters, “charm” can be a relative term. Detractors of the Naz 8 characterize the theater as a grotty, run-down joint with dirty toilets and surly employees, but several of the complaints, interestingly, seem to stem from a kind of clash of cultures, with non-Indians noting that they felt alienated by the experience, and more annoyed than delighted by the traditional audience participation. “Some seem to treat the Naz as an anthropological experience,” one commenter wrote on the user-generated review site Yelp. “I think the Naz is the Naz — like most places that seem ‘regular’ because you the participant are fully part of the culture there, it makes no concession to those who aren’t already on board — you are there to take it on its own terms.”

That opportunity is becoming available to more and more people as both Bollywood films and specialty theaters are finally integrated into mainstream American culture. Chances are the latest Karina Kapoor or Abishek Bachchan flick is playing at a specialty movie house near you and the Bollywood experience — anthropological or otherwise — is yours for the partaking.

[Additional photo: Posters outside Fremont’s Naz 8 theater, courtesy of Gaurav Sharma, used with permission]

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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