Sofia Coppola’s debut ad for Dior is a delightfully pink confection featuring Belarusian model Maryna Linchuk bobbing around a sunny Paris to Brigitte Bardot’s “Moi, Je Joue,” apparently leading an enviable life of dress fittings, leisurely bicycling and pastry consumption, with pauses for the reapplication of Miss Dior Cherie perfume. You can watch it here:
Meanwhile, documentarian Stacy Peralta (of “Dogtown and Z-Boys”) has traveled to semi-remote areas of Thailand, Romania and Greenland at the behest of Burger King to perform unbiased Whopper/Big Mac taste tests on people who’ve never had hamburgers before.
It’s a splendidly outrageous and fairly offensive campaign in which bewildered villagers suspiciously peer beneath sesame-dappled buns, and later share their local cuisine and furry clothing in an orgy of corporate-sponsored anthropological marketing as the crew arrives with a broiler to make burgers for everyone to try. (I do like the fellow who confesses that he likes seal meat better.) You can watch the ad below; Andrew LaVallee at the Wall Street Journal rounds up some of the controversy so far.
+ Miss Dior Cherie Commercial by Sofia Coppola (Hi Q Director Cut) (YouTube)
+ Burger King Whopper Virgins (WhopperVirgins.com)
+ Whopper Virgins Ads (and Controversy) Break (Wall Street Journal)