[This entry’s been spruced up following format complaints.]
We really wouldn’t have guessed just from watching them that those AT&T "Seamless World" commercials (the "Philawarepraguecago" and other multi-location combo-word ones) were the work of director Wes Anderson. Knowing that fact, they do seem quite in line with his artificial, boxes-within-boxes sense of space â€” still, they’re pretty much functional 30-second spots, not as entertaining or indulgent as that charming AmEx ad from last year. And they all certainly pale in comparison to the Wong Kar Wai short-cum-HD TV commercial here (snagged from Scott Macaulay at Filmmaker) made to show off the glories of the Philips Aurea.
Sure, it’s "2046"-lite, but it’s awfully nice to look at.
Other recognizable names turning up on the ad side lately: David Mamet, who did these two commercials for the Ford Edge, and Michael Mann, who set this Nike commercial to music from his own "The Last of the Mohicans" (a film we’ve always been unabashed about our love for, but still: yay!).
Also interesting: at Kaiju Shakedown, Grady Hendrix points out that Wisit "Sid" Sasanatieng (the director of "Tears of the Black Tiger") and Pen-Ek "Tom" Ratanaruang (and we understand that Thai names can be challenging for Westerners to pronounce, but we also half wonder if they’re somehow poking fun of fellow Thai director Apichatpong Weerasethakul, who often advises that people just call him "Joe") have their commercial reels up on the site for their ad production company The Film Factory. We particularly love Sasanatieng’s spot for Wrangler Jeans here, which features "Tears" star Chartchai Ngamsan as a kickboxer and in no way imaginable makes us want to purchase jeans, though we would happily move to Thailand to watch more of them.
+ AT&T Student Commercial (YouTube)
+ LOVING THE LIGHT (Filmmaker Blog)
+ Ford Edge commercial – Faster than a BMW X5 (YouTube)
+ Ford Edge commercial – Quieter than a Lexus (YouTube)
+ Nike Leave Nothing Commercial (Full HD version) (YouTube)
+ Wisit & Pen-ek commercials (Kaiju Shakedown)