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DID YOU READ

Popped life.

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"Much Ado About Popcorn."

Melena Z. Ryzik in the New York Times writes slightly snippily about the très Whole Foods-ish snacks available at the somewhat newly opened IFC Center, "where the refreshments include truffle-butter-topped organic popcorn and Niman Ranch hot dogs." Karina Longworth at Cinematical finds these foodstuffs symptomatic of a larger issue:

I know what you’re going to say – "Jesus, it’s only butter – lighten up already." Sure, it’s only butter – but it’s NOT only butter. As far as I’m concerned, this is a huge issue of classism. When you order a bucket of popcorn at the IFC Center, you are immediately asked if you’d like "rosemary or truffled topping" – as if that was a totally normal question. Essentially, then, when you walk into that complex it is assumed that you have an answer to the question "rosemary or truffle?", and such an answer could only be based on previous culinary experience. This is absolutely absurd. Movies are supposed to be the great communal cultural experience of our time – appreciation thereof should have zero to do with whether or not you can afford a meal at Da Silvano.

We probably shouldn’t comment on this at all, because despite our having no involvement with the IFC Center itself, it’s still IFC…but, can we just say this? As silly and indulgent as the idea of rosemary- or truffle-topped popcorn is, we can’t see that it will chase away anyone who’s bothered to find the theater in the first place. We’d love the idea that random people wandered in off the street on inpulse to see "Tropical Malady" (ideal world!), which was playing last week, on a whim, but we doubt that’s the case. Ultimately, people go to a theater because they’re interested in a movie, and all the infused butter in the world couldn’t keep them away. The IFC Center may be a particularly cushy place to see a movie, but in the end it’s still just that.

On another note, Greenwich Village may have been a bohemian paradise once, but now that rent averages maybe $1100 a month to share a shitty apartment with three other people and one can’t even head down to the very Blockbustery-looking new Kim’s Video without running into Famke Janssen walking her dog, we’re going to guess that fancy popcorn isn’t quite so jarring to the nearby inhabitants. Which is why we live in Brook-lyn!

But enough. Over at Pullquote, the cinetrix shares her favorite popcorn sprucer (Sriracha hot chile sauce) and solicits other beloved in-theater munchies. Personally, we are physically incapable of seeing a movie in the theater without sneaking in a soda, even if we don’t want it, as ingrained in us by our thrifty mother.

+ Indie Snacking (NY Times)
+ The IFC Center and the ideological implications of truffle butter (Cinematical)

+ Butter-flavored topping (Pullquote)

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Uncle-Buck

Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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IFC_Portlandia-AORewind-blog

A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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